Real Estate Agents are always looking for ideas and ways to improve their business. One of the best ways to do this is through books and education.
This list is not limited to the day to day operations and sales techniques of real estate.
Successful agents and business owners take stock in their health and their mindset.
They're interested in not only improving their business but also their day to day life, health and interactions with others.
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18 Recommended Books For Real Estate Agents In 2021
Many You Haven't Seen On Other Lists
Relationships are at core of all real estate agents' businesses. Zvi Band, co-founder of one of the leading CRMs in the real estate industry, shares his journey from an awkward software engineer just out of college to becominging the owner of one of the top CRM platforms in the world.
This book comes highly recommended in the best books for real estate agents.
He accomplished this through relationships. Not only does he share his journey but he gives you actionable steps to leveraging the power of your relationships to your best business advantage.
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If you want to take your productivity to an entirely different level and a level that has you achieving in ways you've simply dreamed about, this book is a must.
Do you think people make decisions rationally? Think again. This book explains the real workings of the human mind and the forces at work when people make decisions.
It's not what you think.
Using behavioral studies and interesting anectodes, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning ability.
Real estate agents influence others and this book offers you insight into how you may want to change some of your own sales approaches and interactions with others.
4. Best Real Estate Books For Agents
“Shark Tales: How I Turned $1,000 Into a Billion Dollar Business”
by Barbara Corcoran
Real estate giant, Barbara Corcoran, reveals in her lighted hearted (but insightful way) how she built a $2 billion real estate brokerage and sold it for 66 million.
New and seasoned agents alike can learn something from this book. Don't be fooled by her ‘home spun and lighthearted approach.' Barbara didn't get where she's at without learning several things which she shares in this book.
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5. Best Real Estate Books For Agents
“Heart & Sold – HOW TO SURVIVE AND THRIVE IN REAL ESTATE”
by Valerie Fitzgerald
Valerie Fitzgerald is one of the country's leading agents. She recounts her own journey from struggle to triumph and shares her hard earned wisdom.
This book is geared for the newer agent. She shows readers how to manage clients with style, how to choose the right brokerage and mentors for you, how to establish a stellar reputation, how to develop a schedule for running your business and how to maintain a successful attitude daily.
The Wealthy Gardener weaves a parable with Soforic's real life experiences in building and amassing wealth through business building and real estate (and habits one must develop to weather life and business' tough times).
There are timeless lessons here and a ‘kick in the pants' too. Whether you're just starting out or close to retirement – there's something here for all ages.
7. Best Real Estate Books For Agents
“The Book On Negotiating Real Estate”
by J Scott, Mark Ferguson, Carol Scott
Skilled negotiations is a multi-step process. Learn these skills and save your clients (and yourself $$$!)
The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion.
Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined.
The Compound Effect is based on the principle that decisions shape your life and ultimately your destiny. Little, everyday decisions will take you either to the life and business you desire or disaster by default.
Intention and reflection are core components.
This book is the distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships and beyond.
He takes you step by step regarding creating systems within your business. He emphasizes the absolute necessity of research, planning and proper delegation (photographers, inspectors, your team) in your business.
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11. Best Real Estate Books For Agents
“Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling”
by Jeb Blount
One of the foundational keys to success in sales is keeping your lead pipeline full. Jeb takes you step by step in this book on how you do this and develop qualified lead prospects through various mediums.
Head over to Fanatical Prospecting and check out this lead prospecting book.
12. Best Real Estate Books For Agents
“Secrets Of A Master Closer”
by Mike Kaplan
In this book you'll find the exact steps to not only have phenomenal sales but to create raving fans.
Based on Mike's real life experience building multi-million sales companies these tried and true methods can be just what's needed to take your real estate business to phenomenal levels.
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13. Best Real Estate Books For Agents
“Secrets Of Top Selling Agents: Habits, Mindsets, and Tactics of Real Estate's Super Producers”
by Joe Sesso
These game-changing tips from some of the biggest names in the real estate industry are compiled in a must-read book.
Each chapter features tips from a different real estate super producer to help professionals effectively grow and manage a successful real estate business.
“No matter what level you are at as a Realtor you can greatly benefit from the valuable information these top performers have to share in this book. Get it, Read it, do it!
Thank you Joe! It's even better than the 1st book!”
14. Best Real Estate Books For Agents
“Ninja Selling: Subtle Skills. Big Results”
Stop Selling! Start Solving!
In Ninja Selling, author Larry Kendall transforms the way readers think about selling.
He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type.
Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients.
15. Best Real Estate Books For Agents
“The Half Millionaire Real Estate Agent”
Most probably haven't, choosing instead to set their sights on larger fiscal fantasies while the entirely achievable half million-dollar salary is within reach.
In The Half Millionaire Real Estate Agent, Brian Ernst discloses the problems that so many real estate agents face while sharing his top industry secrets that can accelerate your success in the real estate industry.
In these pages, you will discover how to utilize the best tools for saving time and increasing profit, how to create exponential growth through effective lead generation, how to identify the right market and the right clients, and so much more.
16. Best Real Estate Books For Agents
“The Four Agreements”
This book, The Four Agreements, offers insight and wisdom that can be
This timeless book offers practical advice that can transform how you show up in business and life.
I had a long conversation at my club with a CEO of a top company. We covered so many topics and it turned philosophical. I brought up this book and the nuggets of wisdom that can be transformative in one's life.
He said he reads this book once a year and it has transformed how he approaches business and life.
17. Best Real Estate Books For Agents
“Your Next Five Moves: Master the Art of Business Strategy”
This #1 Wall Street Journal Bestseller offers budding entrepreneurs and seasoned business owners a step-by-step methodology to take their business to the next level.
See why it has over 1200 five star ratings. It could be just the nudge you need to take your business to the next level.
18. Best Real Estate Books For Agents
“Unhackable: The Elixir for Creating Flawless Ideas, Leveraging Superhuman Focus, and Achieving Optimal Human Performance”
Award-winning author and international entrepreneur Kary Oberbrunner makes high performance, productivity, and goal achievement a breeze for busy professionals struggling to maintain laser focus in a world riddled with distraction.
19. Best Real Estate Books For Agents
“Your First 365 Days in Real Estate: How to build a successful real estate business”
20. Best Real Estate Books For Agents
“SOLD: Every Real Estate Agent’s Guide to Building a Profitable Business”
21. Best Real Estate Books For Agents
“Every Day Agent: Straight Talk & Proven Methods to Grow Your Real Estate Business”
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Books, whether it's in print, digital or audio, can have a transformative effect on us.
Knowledge is powerful…and, Applied Knowledge – WATCH OUT!
