Real Estate Agents are always looking for ideas and ways to improve their business. One of the best ways to do this is through books and education.
This list is not limited to the day to day operations and sales techniques of real estate.
Successful agents and business owners take stock in their health and their mindset.
They're interested in not only improving their business but also their day to day life, health and interactions with others.
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Recommended Books For Real Estate Agents
17 Best Books For Real Estate Agents
1. “Success Is In Your Sphere”
by Zvi Band
Relationships are at core of all real estate agents' businesses. Zvi Band, co-founder of one of the leading CRMs in the real estate industry, shares his journey from an awkward software engineer just out of college to becominging the owner of one of the top CRM platforms in the world.
This book comes highly recommended in the best books for real estate agents.
He accomplished this through relationships. Not only does he share his journey but he gives you actionable steps to leveraging the power of your relationships to your best business advantage. Remember, “Success is in Your Sphere.”
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2. “Smarter, Faster, Better”
by Charles Duhigg
If you want to take your productivity to an entirely different level and a level that has you achieving in ways you've simply dreamed about, this book is a must.
3. “Predictably Irrational”
by Dan Ariely
It's not what you think.
Using behavioral studies and interesting anectodes, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning ability.
Real estate agents influence others and this book offers you insight into how you may want to change some of your own sales approaches and interactions with others. “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”
4. “Shark Tales: How I Turned $1,000 Into a Billion Dollar Business”
by Barbara Corcoran
New and seasoned agents alike can learn something from this book. Don't be fooled by her ‘home spun and lighthearted approach.' Barbara didn't get to where she's at without learning a few things which she shares in her book.
5. “Heart & Sold – HOW TO SURVIVE AND THRIVE IN REAL ESTATE”
by Valerie Fitzgerald
This book is geared for the newer agent. She shows readers how to manage clients with style, how to choose the right brokerage and mentors for you, how to establish a stellar reputation, how to develop a schedule for running your business and how to maintain a successful attitude daily.
6-10 Best Books For Real Estate Agents
There are timeless lessons here and a ‘kick in the pants' too. Whether you're just starting out or close to retirement – there's something here for everyone.
7. “The Book On Negotiating Real Estate”
by J Scott, Mark Ferguson, Carol Scott
Skilled negotiations is a multi-step process. Learn these skills and save your clients (and yourself $$$!)
8. “The Seven Levels of Communication”
by Michael J. Maher
Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined.
9. “The Compound Effect”
by Darren Hardy
Intention and reflection are core components.
This book is the distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships and beyond.
10. “The E-Myth Revisited”
by Michael E. Gerber
He takes you step by step regarding creating systems within your business. He emphasizes the absolute necessity of research, planning and proper delegation (photographers, inspectors, your team) in your business.
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11-17 Best Books For Real Estate Agents
11. Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
by Jeb Blount
One of the foundational keys to success in sales is keeping your lead pipeline full. Jeb takes you step by step in this book on how you do this and develop qualified lead prospects through various mediums.
Head over to Fanatical Prospecting and check out this lead prospecting book.
12. Secrets Of A Master Closer
by Mike Kaplan
In this book you'll find the exact steps to not only have phenomenal sales but to create raving fans.
Based on Mike's real life experience building multi-million sales companies these tried and true methods can be just what's needed to take your real estate business to phenomenal levels.
13. “Secrets Of Top Selling Agents: Habits, Mindsets, and Tactics of Real Estate's Super Producers”
by Joe Sesso
These game-changing tips from some of the biggest names in the real estate industry are compiled in a must-read book.
Each chapter features tips from a different real estate super producer to help professionals effectively grow and manage a successful real estate business.
“No matter what level you are at as a Realtor you can greatly benefit from the valuable information these top performers have to share in this book. Get it, Read it, do it!
Thank you Joe! It's even better than the 1st book!”
14. “Ninja Selling: Subtle Skills. Big Results”
Stop Selling! Start Solving!
In Ninja Selling, author Larry Kendall transforms the way readers think about selling.
He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type.
Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients.
15. “The Half Millionaire Real Estate Agent”
Most probably haven't, choosing instead to set their sights on larger fiscal fantasies while the entirely achievable half million-dollar salary is within reach.
In The Half Millionaire Real Estate Agent, Brian Ernst discloses the problems that so many real estate agents face while sharing his top industry secrets that can accelerate your success in the real estate industry.
In these pages, you will discover how to utilize the best tools for saving time and increasing profit, how to create exponential growth through effective lead generation, how to identify the right market and the right clients, and so much more.
More Recommended Books For Your Real Estate Business
16. The Four Agreements
This book, The Four Agreements, offers insight and wisdom that can be
It's under the self-help genre but this short, timeless book offers
I had a long conversation at my club with a CEO of a top company. We covered so many topics and it turned philosophical. I brought up this book and the nuggets of wisdom that can be transformative in one's life.
He told me he would read this book once a year and it did transform how he approached business and life. He also mentioned he needs to pick it up and read it again.
I highly recommend checking this one out.
17. Your Next Five Moves: Master the Art of Business Strategy
See why it has over 1200 five star ratings. It could be just the nudge you need to take your business to the next level.
Head over and check out “Your Next Five Moves.”
Books, whether it's in print, digital or audio, can have a transformative effect on us.
The books listed above are just a start for recommended reading for real estate agents.
What are some books that have made an impact on you?
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