Real Estate Agents are always looking for ideas and ways to improve their business. One of the best ways to do this is through books and education. Here you'll find the 13 Best Books For Real Estate Agents.
This list is not limited to the day to day operations and sales techniques of real estate. Successful agents and business owners take stock in their health and their mindset. They're interested in not only improving their business but also their day to day life, health and interactions with others.
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great book reads for real estate agents
13 best books for Real Estate Professionals
Books For Agents #1 – “Success Is In Your Sphere”
by Zvi Band
Relationships are at core of all real estate agents' businesses. Zvi Band, co-founder of one of the leading CRMs in the real estate industry, shares his journey from an awkward software engineer just out of college to becominging the owner of one of the top CRM platforms in the world.
He accomplished this through relationships. Not only does he share his journey but he gives you actionable steps to leveraging the power of your relationships to your best business advantage. Remember, “Success is in Your Sphere.”
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Books For Agents #2 – “Smarter, Faster, Better”
by Charles Duhigg
This New York Times Bestseller is a fascinating and informative read. It offers case studies in an entertaining format and teaches the actions and behaviors “that separates the merely busy from the genuinely productive.”
If you want to take your productivity to an entirely different level and a level that has you achieving in ways you've simply dreamed about, this book is a must.
Books For Agents #3 – “Predictably Irrational”
by Dan Ariely
Do you think people make decisions rationally? Think again. This book explains the real workings of the human mind and the forces at work when people make decisions.
It's not what you think.
Using behavioral studies and interesting anectodes, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning ability.
Real estate agents influence others and this book offers you insight into how you may want to change some of your own sales approaches and interactions with others. “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”
Books For Agents #4 – “Shark Tales: How I Turned $1,000 Into a Billion Dollar Business”
by Barbara Corcoran
A real estate giant, Barbara Corcoran, reveals in her lighted hearted (but insightful way) how she built a $2 billion real estate brokerage and sold it for 66 million.
New and seasoned agents alike can learn something from this book. Don't be fooled by her ‘home spun and lighthearted approach.' Barbara didn't get to where she's at without learning a few things which she shares in her book.
Books For Agents #5 – “Heart & Sold – HOW TO SURVIVE AND THRIVE IN REAL ESTATE”
by Valerie Fitzgerald
Valerie Fitzgerald is one of the country's leading agents. She recounts her own journey from struggle to triumph and shares her hard earned wisdom.
This book is geared for the newer agent. She shows readers how to manage clients with style, how to choose the right brokerage and mentors for you, how to establish a stellar reputation, how to develop a schedule for running your business and how to maintain a successful attitude daily.
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The Wealthy Gardener weaves a parable with Soforic's real life experiences in building and amassing wealth through business building and real estate (and habits one must develop to weather life and business' tough times).
There are timeless lessons here and a ‘kick in the pants' too. Whether you're just starting out or close to retirement – there's something here for everyone.
Books For Agents #7 – “The Book On Negotiating Real Estate”
by J Scott, Mark Ferguson, Carol Scott
The authors have over a 1,000 successful real estate deals behind them. “The Book On Negotiating Real Estate” is not only for real estate investors but for real estate agents at all levels.
Skilled negotiations is a multi-step process. Learn these skills and save your clients (and yourself $$$!)
Books For Agents #8 – “The Seven Levels of Communication”
by Michael J. Maher
The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion.
Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined.
Books For Agents #9 – “The Compound Effect”
by Darren Hardy
The Compound Effect is based on the principle that decisions shape your life and ultimately your destiny. Little, everyday decisions will take you either to the life and business you desire or disaster by default.
Intention and reflection are core components.
This book is the distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships and beyond.
Books For Agents #10 – “The E-Myth Revisited”
by Michael E. Gerber
This book dispels the myth that if you work hard in your business you'll be a success. Gerber covers the importance of working on your business as opposed to working in your business all the time.
He takes you step by step regarding creating systems within your business. He emphasizes the absolute necessity of research, planning and proper delegation (photographers, inspectors, your team) in your business.
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And More Recommended Real Estate Books For Agents
For Agents #11 – “Secrets Of Top Selling Agents: Habits, Mindsets, and Tactics of Real Estate's Super Producers”
by Joe Sesso
The Secrets of Top Selling Agents webinar program has been a leading source for real estate education, career advice, and best practices since 2007.
These game-changing tips from some of the biggest names in the real estate industry are compiled in a must-read book.
Each chapter features tips from a different real estate super producer to help professionals effectively grow and manage a successful real estate business.
“No matter what level you are at as a Realtor you can greatly benefit from the valuable information these top performers have to share in this book. Get it, Read it, do it!
Thank you Joe! It's even better than the 1st book!”
For Agents #12 – “Ninja Selling: Subtle Skills. Big Results.”
Amazon Best Seller in Sales & Selling and Consumer Behavior
Stop Selling! Start Solving!
In Ninja Selling, author Larry Kendall transforms the way readers think about selling.
He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type.
Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients.
For Agents #13 – “The Half Millionaire Real Estate Agent: The 52 Secrets to Making a Half Million Dollars a Year While Working a 20-Hour Work Week”
Plenty of real estate agents dream about becoming millionaires, or even billionaires, but have you ever dreamed of becoming a half millionaire?
Most probably haven't, choosing instead to set their sights on larger fiscal fantasies while the entirely achievable half million-dollar salary working only part-time is within reach.
In The Half Millionaire Real Estate Agent: The 52 Secrets to Making a Half Million Dollars a Year While Working a 20-Hour Work Week, Brian Ernst discloses the problems that so many real estate agents face while sharing his top industry secrets that can accelerate your success in the real estate industry.
In these pages, you will discover how to utilize the best tools for saving time and increasing profit, how to create exponential growth through effective lead generation, how to identify the right market and the right clients, and so much more!
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