This 2023 best real estate book list has new social media tips, business growth tips and how to take your real estate business to the next level.
The best agents are always learning. Use these real estate books to uplevel your business.
And, if you feel you don't have enough time to read all the books you'd like, get audiobooks!
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“I read every book and magazine I could. Three bucks for a magazine, twenty bucks for a book…one good idea that led to a customer or solution and it paid for itself many times over.”
The Best Books For Real Estate Agents
1. The Ultimate Real Estate Digital Marketing Playbook
The Ultimate Digital Marketing Playbook for Dominating Your Local Area: Take the Guesswork Out of Digital Marketing, Maximize Profits and Become the … or Profession… Even in a Bad Economy – Whether you've been a real estate agent for 3 months or 30 years, our world and how we market our business is changing.
It boils down to this one secret: It's not about being an expert. It's about becoming the authority in your profession using social media and digital marketing.
2. Real Estate Agent Success For Beginners
Real Estate Agent Success for Beginners: The Realtor's Sales Guide to MARKETING and LEAD GENERATION via YouTube, Phone Scripts, and Other Strategies for Closing the Deal – Do you want to double or triple the annual deals you close? The struggle to generate new leads in your brokerage can be frustrating without a winning strategy. You'll often find in any company a few salespeople at the top who seem to close deals effortlessly.
This program aims to identify and replicate those strategies. More often than not, real estate agents find themselves wasting time finding weak leads and getting discouraged. Whether introverted or extroverted, real estate sales are all about following step-by-step formulas until you understand the process perfectly.
3. 8 Ways To Dominate Any Real Estate Market
8 Ways To Dominate Any Real Estate Market – You might not know that 87% of real estate agents fail in the first five years. Nate Martinez and Sarah Michelle Bliss don’t want that to happen to you.
This is why after nearly sixty combined years of working together in the real estate industry, they have written 8 Ways to Dominate Any Real Estate Market, which also features Dave Liniger, Chairman & Co-Founder of RE/MAX, Verl Workman, Founder/CEO of Workman Success Systems, and Adam Contos, CEO of RE/MAX.
This book encompasses their tell-all, blood-and-guts, tried-and-true sales methods that, if applied with a high level of consistency, will help you create a thriving book of business. One that will stand the test of time, no matter what is happening with the housing market.
“20+ yrs as a top producer and 10 + years of training and coaching. This is a must-read. It’s like they took all the best practices and put them into one book. I just purchased 50 to give to my agents.” Amazon Reviewer
4. YouTube For Real Estate Agents
YouTube for Real Estate Agents: Learn how to get free real estate leads and never cold call again – What if I told you that it was actually quite easy to learn how to get free real estate leads? Your YouTube channel isn’t just for branding anymore.
If you want to learn how to get real estate clients easily and without dropping a bundle of money on ads, then YouTube for Real Estate Agents is for you. On YouTube, you get to promote your personality and your expertise, not just your listings, in a way that makes prospects excited and eager to work exclusively with you. Sounds amazing, right?
In YouTube for Real Estate Agents, you’ll learn why YouTube is the best free advertising you will ever find. “I know because I get about 70% of my business from my YouTube channel. I went from being brand new in my market after relocating cross country to hiring a team of agents in only two years.” Karin Carr
5. 6 Steps To Seven Figures
6 Steps to 7 Figures: A Real Estate Professional's Guide to Building Wealth and Creating Your Own Destiny – It’s difficult to build a real estate business, and it’s even more difficult not to lose yourself in the daily grind. 6 Steps to 7 Figures contains all the best real estate agents' tactics to promote their businesses, become financially free, and pursue the lives of their dreams.
Pat Hiban is one of the only residential real estate agents to hold the title billion-dollar agent—having sold more than 4,000 homes with a billion dollars in volume—and he compiled two decades of invaluable experience into this manual.
A combination of motivational success strategies and practical tips for flourishing in real estate, this completely expanded and revised edition also contains two new chapters on what the author learned from giving up the workaholic lifestyle.
6. Your First 365 Days in Real Estate
Your First 365 Days in Real Estate: How to build a successful real estate business – Your successful career in real estate starts here! The first 365 days of working in real estate can be one of the most tumultuous times in your career – full of hard lessons, heartbreaks, and hard work.
Just because you have a license, doesn’t mean you have a business. But if you get the important stuff right, a great future is yours for the taking. This honest, eye-opening, and completely practical insider's guide shows you how to get where you want to be – even if you're starting from nothing.
7. Sold
SOLD: Every Real Estate Agent's Guide to Building a Profitable Business – Real estate sales can be a lucrative and flexible way to earn a great living―but it's not as straightforward as a W-2 job. Most agents lack the necessary mentorship, guidance, and training to succeed in real estate's competitive and independent world.
SOLD provides a much-needed look at how successful real estate agents build their business, close deals, and generate commissions. Bestselling author and expert real estate agent David Greene shares everything he wishes someone had shared with him―including the processes he used to become rookie of the year and top agent in his office.
8. How to Invest in Real Estate: The Ultimate Beginner's Guide to Getting Started
How to Invest in Real Estate: The Ultimate Beginner's Guide to Getting Started – Everyone knows real estate investing can be a powerful way to build wealth and achieve true financial freedom. But, because each person’s journey is different, knowing the first steps to take can be challenging.
That’s why two of the biggest names in the real estate world teamed up to write the most comprehensive manual ever written on getting started in the lucrative business of real estate investing.
Josh Dorkin and Brandon Turner—longtime hosts of the world’s #1 real estate podcast, The BiggerPockets Podcast—give you an insider’s look at the many different niches and strategies that exist. Find the best for you, your resources, and your goals.
9. The Millionaire Real Estate Agent
The Millionaire Real Estate Agent: It's Not About the Money It's About Being the Best You Can Be
Review of the “The Millionaire Real Estate Agent” Book
10. Success Is In Your Sphere
by Zvi Band
Success Is In Your Sphere – Relationships are at core of all real estate agents' businesses. Zvi Band, co-founder of one of the leading CRMs in the real estate industry, shares his journey from an awkward software engineer just out of college to becominging the owner of one of the top CRM platforms in the world.
This book comes highly recommended in the best books for real estate agents. He accomplished this through relationships. Not only does he share his journey but he gives you actionable steps to leveraging the power of your relationships to your best business advantage.
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11. Smarter, Faster, Better
by Charles Duhigg
Faster, Smarter, Better – One of my all-time favorites. This New York Times Bestseller is a fascinating and informative read. It offers case studies in an entertaining format and teaches the actions and behaviors “that separate the merely busy from the genuinely productive.”
If you want to take your productivity to an entirely different level and a level that has you achieving in ways you've simply dreamed about, this book is a must.
12. Predictably Irrational
by Dan Ariely
Predictably Irrational – Do you think people make decisions rationally? Think again. This book explains the actual workings of the human mind and the forces at work when people make decisions. It's not what you think.
Ariely uses behavioral studies and exciting anecdotes to explain how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning ability.
Real estate agents influence others, and this book offers insight into how you may want to change some of your sales approaches and interactions with others.
13. Shark Tales: How I Turned $1,000 Into a Billion-Dollar Business
Shark Tales – Real estate giant, Barbara Corcoran, reveals in her lighted-hearted (but insightful way) how she built a $2 billion real estate brokerage and sold it for 66 million. New and seasoned agents alike can learn something from this book.
Don't be fooled by her ‘home-spun and lighthearted approach.' Barbara didn't get where she's at without learning several things which she shares in this book.
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14. Heart & Sold – HOW TO SURVIVE AND THRIVE IN REAL ESTATE
Heart and Sold – Valerie Fitzgerald is one of the country's leading agents. She recounts her own journey from struggle to triumph and shares her hard-earned wisdom.
This book is geared toward the newer agent. She shows readers how to manage clients with style, how to choose the right brokerage and mentors for you, how to establish a stellar reputation, how to develop a schedule for running your business, and how to maintain a successful attitude daily.
15. The Wealthy Gardener
The Wealthy Gardener weaves a parable with Soforic's real life experiences in building and amassing wealth through business building and real estate (and habits one must develop to weather life and business' tough times).
There are timeless lessons here and a ‘kick in the pants' too. Whether you're just starting out or close to retirement – there's something here for all ages.
16. The Book On Negotiating Real Estate
The Book On Negotiating Real Estate – The authors have over a 1,000 successful real estate deals behind them. “The Book On Negotiating Real Estate” is not only for real estate investors but for real estate agents at all levels. Skilled negotiation is a multi-step process. Learn these skills and save your clients (and yourself $$$!)
17. The Seven Levels of Communication
The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who suffers from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion.
Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined.
18. How to Win at the Sport of Business
How To Win At The Sport Of Business – I enjoy Mark's interviews and watching him on Shark Tank and this book didn't disappoint.
Filled with business wisdom and tales of this small-town boy, hustling his first gig in Jr. High selling baseball cards, to his many failed attempts in his early years in business, to his present-day success as one of the world's wealthiest self-made billionaires, Mark shares his stories with down-to-earth words that all of us can relate. This short read is worth it. I loved the audible version.
19. The Compound Effect
The Compound Effect is based on the principle that decisions shape your life and, ultimately your destiny. Daily decisions will take you to the life and business you desire or disaster by default. Intention and reflection are core components.
This book distills the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond.
20. The E-Myth Revisited
The e-Myth Revisited – This book dispels the myth that if you work hard in your business, you'll be a success. Gerber covers the importance of working on your business instead of working in your business all the time.
He takes you step by step regarding creating systems within your business. He emphasizes the absolute necessity of research, planning, and proper delegation (photographers, inspectors, your team) in your business.
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21. Fanatical Prospecting
Fanatical Prospecting – The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling.
One of the foundational keys to success in sales is keeping your lead pipeline full. Jeb takes you step by step in this book on how you do this and develop qualified lead prospects through various mediums.
22. Secrets Of A Master Closer
Secrets Of A Master Closer – In this book you'll find the exact steps to not only have phenomenal sales but to create raving fans.
Based on Mike's real-life experience building multi-million sales companies these tried and true methods can be just what's needed to take your real estate business to phenomenal levels.
23. Secrets Of Top Selling Agents
Secrets Of Top Selling Agents – Habits, Mindsets, and Tactics of Real Estate's Super Producers. The Secrets of Top Selling Agents webinar program has been a leading source for real estate education, career advice, and best practices since 2007.
These game-changing tips from some of the biggest names in the real estate industry are compiled in a must-read book. Each chapter features tips from a different real estate super producer to help professionals effectively grow and manage a successful real estate business.
24. Ninja Selling: Subtle Skills, Big Results
Ninja Selling: Subtle Skills. Big Results. – Amazon Best Seller in Sales & Selling and Consumer Behavior. Stop Selling! Start Solving!
In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type.
Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients.
25. The Half Millionaire Real Estate Agent
The Half-Millionaire Real Estate Agent – Plenty of real estate agents dream about becoming millionaires, or even billionaires, but have you ever dreamed of becoming a half-millionaire?
Most probably haven't, choosing instead to set their sights on larger fiscal fantasies while the entirely achievable half-million-dollar salary is within reach. In The Half Millionaire Real Estate Agent, Brian Ernst discloses the problems that so many real estate agents face while sharing his top industry secrets that can accelerate your success in the real estate industry.
In these pages, you will discover how to utilize the best tools for saving time and increasing profit, create exponential growth through effective lead generation, identify the right market and clients, and so much more.
26. Your Next Five Moves: Master the Art of Business Strategy
Your Next 5 Moves – This #1 Wall Street Journal Bestseller offers budding entrepreneurs and seasoned business owners a step-by-step methodology to take their business to the next level.
See why it has over 1200 five star ratings. It could be just the nudge you need to take your business to the next level.
27. Unhackable
Unhackable: The Elixir for Creating Flawless Ideas, Leveraging Superhuman Focus, and Achieving Optimal Human Performance.
Award-winning author and international entrepreneur Kary Oberbrunner makes high performance, productivity, and goal achievement a breeze for busy professionals struggling to maintain laser focus in a world riddled with distraction.
28. 30-Day Stay: A Real Estate Investor’s Guide to Mastering the Medium-Term Rental
30-Day Stay: A Real Estate Investor’s Guide to Mastering the Medium-Term Rental – 30-Day Stay is a thorough guide to finding and operating a medium-term rental (MTR).
The concept is simple and profitable: Instead of fighting short-term rental regulations or sacrificing cash flow to long-term rentals, the host requires a month-long minimum stay in a furnished property and reaps massive profits.
With nearly thirty properties and decades of real estate investing experience between them, authors Zeona McIntyre and Sarah Weaver introduce a powerful yet flexible real estate asset class with entertaining case studies woven in to keep you engaged the whole way through.
Discover exactly why this strategy trumps short-term and long-term rentals and learn how to find the right properties in the right markets, supply the right furniture, and source the right tenants. Use this guide to help your real estate investor clients.
29. So Good They Can't Ignore You
So Good They Can't Ignore You – Cal reveals that matching your job to a pre-existing passion does not matter.
Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it.
30. Deep Work
Deep Work: Rules For Focused Success In A Distracted World – Deep work is the ability to focus without distraction on a cognitively demanding task.
Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from fewer distractions. In short, deep work is like a superpower in our increasingly competitive twenty-first-century economy.
And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.
31. The 21st Century Real Estate Professional
The 21st Century Real Estate Professional: How real estate agents can grow their sales business from zero to $500,000+ in the post-pandemic tech-driven world – The 21st Century Real Estate Professional book is for the individual in real estate (or soon will be) invested in raising the bar and being in the elite group of top achievers—unsusceptible to the shifting sands.
It dives deep into how to fortify your business in 2023 (and beyond) by taking the mindset, tactics, and principles of the 21st-century real estate professional and ways to apply them in your market.
The winner of tomorrow’s marketplace is the full-service agent who intelligently runs their business so they can not only service the client at the highest levels possible but also bring a standard of excellence that provides unmatched commitment and assurance to those they help.
Books, whether it's in print, digital or audio, can have a transformative effect on us.
Knowledge is powerful…and, Applied Knowledge – WATCH OUT! You're powerful beyond measure.
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