These real estate social media post ideas for 2024 to generate leads and boost your business.

Social media is a part of our world now and as a real estate agent there are many ways to utilize social media to get leads, promote your business and get referrals.

Man with smart phone laptop and globe hovering over hand says real estate social media posts ideas strategies best practices
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Social Media – Facebook

I encourage you to spend time on Facebook in 2024.

Facebook seems to have changed its algorithm in 2024 and is showing more posts on Facebook.  I, and others, are noticing even one post gets more engagement than in the past.  

And, we’ve noticed the more you post in one day, it becomes synergistic – Facebook shows even MORE of the current day’s posts and older posts in Facebook threads. 

Be sure to include 4 hashtags on each post, too – 1) Whatever the post is related to 2) Your community/area 3) Seller or buyer if it is relative or your slogan/tagline  4) Your name/Realtor or your business name. 

Need help with Facebook Posts and Marketing?  CHECK OUT L2L – this company keeps getting better and better, and THEY’RE AFFORDABLE.

You May Also Like:

→ Top 100 Real Estate Hashtags: Increase Engagement On Social Media

→ 100 Funny Real Estate Quotes: Shareable Laughs!

→ 157 Inspiring Real Estate Quotes: Share and Motivate

 

100 Social Media Post Ideas and Strategies

1. Post Links To Resources On Your Website 

hand holding pen pointing to word resources in red and other words say media plan training strategy education

Post links to helpful seller, buyer and homeowner resources on your website.

If you don’t offer resources on your professional, custom real estate website, you should be.

HELPFUL RESOURCES TO INCLUDE ON YOUR WEBSITE:

• Seller Guide

• Buyer Guide

• Loan Guide.  If you don’t have loan information on your website, you can create a short article on loans and include this comprehensive loan guide link on that article.

• Recent trends in the real estate indusry

• Recent Market Updates

• Home Search Feature

• Opt-In To Your Custom Monthly Realtor® eZine

• Home Maintenace Tips and Guides. If you don’t have these articles you can add a useful home guide resource page to your website and link to articles such as this complete guide to roof gutter cleaning.  

 

2. Promote Your Business Partners

two people figures pushing green puzzle pieces together and says promote your real estate business partners on social media

All professional real estate agents have trusted business partners.

These are real estate professional you know and trust and call on frequently to assist your current clients and past clients.

Even when a transaction closes, often prior clients reach out to you for electrician recommendations, plumbing recommendations, HVAC recommendations and other home professionals.

IDEAS ON BUSINESS PARTNERS TO PROMOTE IN YOUR POSTS:

• Your Preferred Lenders and Loan Officers

• Preferred Title Companies

• Plumbers

• Electricians

• Chimney Sweeps

• HVAC Companies

• Lawncare Services

• Landscape Companies

• Tree Removal and Tree Trimming Providers

• Painters – Internal and External Paint Companies

• Your Trusted Handymen Providers

And, consider adding a resource page on your website that includes these providers.

3. Share Home Related Helpful Products 

hands holding computer tablet says home automation and backyard camera smart home

Many home product companies make it easy for you to share their products on social media.

Amazon is one of the top companies for online shopping and they make it easy to share home products on social media.

Simply copy and paste the top address bar into the text portion of your facebook post.  You’ll see an image pop up. When someone clicks that image it will take them straight to that Amazon home product.

Add a comment to the top of this post to create more engagment and interest.

If it’s something you’ve purchased before mention that.

If it’s home safety awareness month, mention it and link to security cameras and alarm systems.

HOME PRODUCT IDEAS TO POST:

• Ring Video Doorbell

• Home Security Products

• Kitchen Organization Products

• Seasonal Decor

• Landscape Books

• Bedroom Drawer Organizers

• Home Maintenance Books

• Smart Home Products

Need help with Facebook Posts and Marketing?  CHECK OUT L2L – this company keeps getting better and better, and THEY’RE AFFORDABLE.

You May Also Like:

→ Top 100 Real Estate Hashtags: Increase Engagement On Social Media

→ 100 Funny Real Estate Quotes: Shareable Laughs!

→ 157 Inspiring Real Estate Quotes: Share and Motivate

 

4. Post Your Professional Accomplishments

says business with arrow going upward and says share your professional achievements on social media

Remember to share your professional accomplishments.  Did you recently receive a new designation?  Share that.

Even if the designation isn’t recent, post this anyway.

Have a few closings last month?  Post that.

Did you receive a leadership recognition?  Post that.

Don’t forget your rave reviews you’ve received from clients.  These include present and past.  Post these.

Take a moment and write down any and all types of professional accomplishments you’ve achieved.

Keep these in an easy to access place so you won’t forget them.

Post them periodically.

5. Post The Stages On Your Listings

gold key shaped like a house and says under contract

Do you have a new listing?  Share it on social media.

Is a listing under contract?  Post that it’s under contract.

Do you have a price reduction on a listing?  Post that.

With social media, you need to consistently post and remind your sphere you are actively involved in real estate.

Social media platforms do not show all your posts to your friends and followers.  It’s how the algorithms work.

The last thing you want to do is only post your listings.  Mix these posts up with other social media post ideas.

Use LISTINGS TO LEADS to help you market and generate leads and referrals.

 

6. Post Monthly Homeowner Tips

 

christmas decor home living room and says december home checklist

One thing you don’t want to do, is only post your listings.

Break it up and share interesting, valuable tips for homeowners.

Share monthly home maintenance checklists and seasonal home organizational tips.

 

7. Share Funny Real Estate Posts On Social Media

laughing emojis with tears and says get a good laugh social media posts

Everyone enjoys a good laugh here and there.

Share funny posts and maybe you’ll make someone’s day with them too.

You can find funny quotes to share in this collection of 100 shareable funny real estate quotes.

8. Share photos of recently sold properties.

9. Showcase properties that are currently on the market.

10. Share industry news, such as market trends or housing market updates.

11. Share client testimonials or reviews.

12. Highlight open houses and events.

13. Share tips for home buying or selling.

14. Share information about local neighborhoods, such as popular restaurants or shops.

15. Share photos of staged homes and interiors.

16. Share virtual tours of properties.

17. Share infographics and charts related to the real estate market.

18. Share success stories, such as helping a client find their dream home.

19. Highlight new construction and developments.

20. Share your knowledge and expertise in the industry.

21. Share articles and blog posts related to real estate.

22. Share videos of property walkthroughs.

23. Share resources for home improvement and decorating.

24. Share photos of stunning homes and luxurious properties.

25. Share tips for first-time homebuyers.

26. Share information about available financing options.

27. Share behind-the-scenes glimpses into your daily work as a real estate agent.

28. Share quotes and sayings related to real estate and home ownership.

29. Share photos and information about your team and colleagues.

30. Share before-and-after photos of renovated homes.

31. Highlight special promotions and discounts for clients.

32. Share success stories from past clients.

33. Share advice for maximizing the value of a home.

34. Share information about the local real estate market.

35. Highlight properties that have recently gone under contract.

36. Share tips for decluttering and preparing a home for sale.

37. Share photos of unique and interesting properties.

38. Share information about the home-buying process.

39. Share personal anecdotes and experiences related to real estate.

40. Highlight properties with scenic views or outdoor spaces.

41. Share information about the benefits of home ownership.

42. Share tips for downsizing or moving to a new home.

43. Share photos of properties in prime locations.

44. Share information about the home selling process.

45. Highlight properties with unique features, such as a pool or spa.

46. Share resources for home maintenance and repairs.

47. Share information about the benefits of working with a real estate agent.

48. Highlight properties that have recently reduced their price.

49. Share tips for maximizing home security.

50. Share photos of properties in desirable school districts.

51. Share information about the benefits of investing in real estate.

52. Highlight properties with high-end amenities, such as a gourmet kitchen or home theater.

53. Share tips for organizing and decluttering a home.

54. Share information about the benefits of a home warranty.

55. Highlight properties with a spacious backyard or outdoor entertaining space.

56. Share information about the benefits of home automation and smart home technology.

57. Highlight properties with a convenient location, such as close proximity to public transportation or shopping.

Need help with Facebook Posts and Marketing?  CHECK OUT L2L – this company keeps getting better and better, and THEY’RE AFFORDABLE.

You May Also Like:

→ Top 100 Real Estate Hashtags: Increase Engagement On Social Media

→ 100 Funny Real Estate Quotes: Shareable Laughs!

→ 157 Inspiring Real Estate Quotes: Share and Motivate

 

has a post it that says social media marketing on it and the top says real estate

58. Share information about eco-friendly and energy-efficient homes.

59. Highlight properties with a modern design and architecture.

60. Share tips for creating a functional and stylish home office.

61. Share information about the benefits of living in a gated community.

62. Highlight properties with a pool and poolside entertaining area.

63. Share tips for creating a cozy and comfortable home.

64. Share information about the benefits of living in a walkable neighborhood.

65. Highlight properties with a large garage or storage space.

66. Share tips for creating a home gym or workout space.

67. Share information about the benefits of living in a golf community.

68. Highlight properties with a luxurious master suite.

69. Share tips for creating a home library or reading nook.

70. Share information about the benefits of living in a lake community.

71. Highlight properties with a wine cellar or wine storage area.

72. Share tips for creating a home theater or entertainment space.

73. Share information about the benefits of living in a waterfront community.

74. Highlight properties with a custom pool and spa.

75. Share tips for creating a home bar or entertaining space.

76. Share information about the benefits of living in a pet-friendly community.

77. Highlight properties with a spacious outdoor patio or deck.

78. Share tips for creating a home spa or relaxation area.

79. Share information about the benefits of living in a green community.

80. Highlight properties with spacious and well-appointed kitchens.

81. Share tips for creating a home garden or landscaped yard.

82. Share information about the benefits of living in a historic district.

83. Highlight properties with a large, open-concept living and entertaining space.

84. Share tips for creating a home art studio or workspace.

85. Share information about the benefits of living in a bike-friendly community.

86. Highlight properties with a large and private backyards.

87. Share tips for creating a home music studio or recording space.

88. Share information about the benefits of living in a resort-style community.

89. Highlight properties with a luxurious and spacious guest suites.

90. Share tips for creating a home movie theater or screening room.

91. Share information about the benefits of living in a country club community.

92. Highlight properties with a large and well-appointed laundry room.

93. Share tips for creating a home arcade or game room.

94. Share information about the benefits of living in a gourmet food community.

95. Highlight properties with a spacious and luxurious bathtubs.

96. Share tips for creating a home sauna or steam room.

97. Share information about the benefits of living in a ski resort community.

98. Highlight properties with a large and elegant dining room.

99. Share tips for creating a home photo studio or workspace.

100. Share information about the benefits of living in a beach community.

101. Highlight properties with a spacious and well-appointed master closet.

102. Share tips for creating a home dance studio or workout space.

103. Share information about the benefits of living in a boating community.

104. Highlight properties with a spacious and well-appointed home office.

105. Share tips for creating a home craft room or workspace.

106. Share information about the benefits of living in a hunting and fishing community.

107. Highlight properties with a large and inviting foyer or entrance hall.

Remember to alternate social media posts with information about the current real estate market conditions, including current interest rates, trends in home prices and sales, and other relevant information that can help potential buyers and sellers make informed decisions in your real estate market.

 

Strategize With Your Real Estate Social Media Posts

Create A Plan For Your Social Media Posts

Set aside some time, grab a pen and paper and make a plan with your social media posting strategy.

Get creative with your social media posts.

MORE SOCIAL MEDIA POSTING IDEAS:

• Share client interview videos

• Fill in the blank posts.  You can make these real estate specific or not.  Fill in the blank social media posts are a great way to increase engagement on social media.

• This is a given, but remember to post home buyer and seller tips.

• Tour points of interest in your community. Create videos of these points of interest or take photos and create a quick write ups on them.

• Collaborate with local home designers and create quick home design tips and videos.

• Share Inspirational Quotes and Real Estate Quotes

• Share case studies of past clients.  Share what their situation was before hiring you and the outcome they had during and after the transaction.

• Share local businesses on your facebook social media feed.  Consider interviewing the owner or posting a quote from the owner.  Remember to include the name of the business in your hashtag on the post.

• Promote your strategic real estate newsletter.  Include your recent eZine in your social media posts.

Real Estate Social Media Strategy

Use Real Estate Hashtags

Creating strategic hashtags in your social media posts are a great way to grab attention.

Learn HOW TO USE REAL ESTATE HASHTAGS IN SOCIAL MEDIA.

Real Estate Social Media Post Strategy

Capture Attention With Real Estate Slogans 

Use real estate slogans in your social media posts.  Slogans help capture attention and brand your yourself.

Brainstorm and use this to GET IDEAS FOR REAL ESTATE SLOGANS.

 

Real Estate Social Media Post Strategy

Include A Call To Action

DEAS FOR CALL TO ACTIONS IN YOUR SOCIAL MEDIA POSTS:

• Curious as to the current value of your home? Reach out to me for a free home valuation. (Always include your contact information in your posts)

• Thinking about buying or selling or know someone who is?  I’m here to answer all your questions.  Contact me.

• Questions about how our real estate market is doing?  Let’s discuss this. Contact me.

• Or Simple List Your Name and Contact Information.  Be sure to have Realtor® or Real Estate Broker next to your name.

Real Estate Social Media Post Strategy

Always Include Your Contact Info

Always include your contact information. Some may not even know you’re a Realtor®.

LIST ON EVERY SOCIAL MEDIA POST:

• Your name along with Realtor® or Real Estate Broker.

•  Your cell phone number along with “call or text me”

•  Your website

•  Your email

REMBEMBER, DON’T MAKE THEM THINK. 

MAKE IT EASY FOR THEM TO CONTACT YOU.

How To Increase Facebook Engagements On Your Posts

YouTube video

Real Estate Social Media Post Strategy

Use Done For You Posts

Listings To Leads Social Media Post Examples

Using done for you social media posts is a great way to save some time.

The L2L social media company for real estate agents helps thousands of agents and brokers with their social media postings.

 

Let your personality shine through on your social media posts. Think of ways to create engagement and remember to reply to comments on your posts.

If people take the time to comment, it’s important to acknowledge them and reply to their comments.

And, more engagement on a social media post increases the likelihood of the social media platform showing your posts in more feeds…it’s part of the social media algorithm.

More Social Media Post Ideas

“365 Days of Social Posts for Real Estate Agents: The Ultimate Guide to Real Estate Social Media Marketing” Book

Need help with Facebook Posts and Marketing?  CHECK OUT L2L – this company keeps getting better and better, and THEY’RE AFFORDABLE.

You May Also Like:

→ Top 100 Real Estate Hashtags: Increase Engagement On Social Media

→ 100 Funny Real Estate Quotes: Shareable Laughs!

→ 157 Inspiring Real Estate Quotes: Share and Motivate

 

100 Real Estate Social Media Post Ideas For 2024