A branded real estate newsletter is one of the best ways to generate leads and have consistent, closed deals.  Below you’ll find 7 Real Estate Newsletter TIPS & TEMPLATE  and your FREE PDF GUIDE. 

Having your own custom real estate email newsletter allows you to leverage yourself, stay top of mind and have people calling YOU.

The ease of use, the data it shows you and the low cost of this is a win-win, for both you and your SOI.  Your own digital newsletter shows  you who potential sellers and buyers are and WOWS YOUR SOI.

Real Estate Newsletter

Get “7 Musts Of A Realtor® Newsletter That Generate Leads” Below

7 Musts Of Real Estate Newsletters That Generate Leads and Keep You Top Of Mind 


1. Make Your Realtor® Newsletters Visually Appealing

Visually Appealing

Great images and photos are the number one way to grab people’s attention in the real estate business. Photos tell a story and appeal to people.

Make sure your newsletter template is visually appealing.  Use attractive photos throughout your Real Estate Newsletter.

Find a newsletter platform that’s designed for visuals and photographs within your newsletter.

CLICK the red button below to view the template.

2. Have a catchy and timely subject line

Catchy Subject Line

Your subject lines make a difference on your open rate. There are many ways to create catchy subject lines which help your open rates.

1. Add timely information such as current home interest rates for new purchases and refinancing.

2. Seasonal homeowner tips capture attention

3. Current real estate market data always grabs people’s attention.

Using benefit-driven subject lines and curiosity subject lines help your open rates. 

3. Include interesting and helpful information that aren’t just listings

Timely Information

There are many ways to create an interesting Realtor® newsletter your sphere will enjoy and look forward to.

Include information about your community. Highlight local events and businesses in it. 

Have helpful information to homeowners.  Know your demographic and include information of interest to them.

Having a well rounded, professional real estate newsletter will improve your open rates.  Your SOI will look forward to your monthly newsletter!

Get your 2 month free EMAIL NEWSLETTER trial with Constant Contact (I’ve used CC for years for my Realtor® newsletters and I HIGHLY RECOMMEND THEM) and GET THE Real Estate Spice Tried & Tested Newsletter Template FREE

This Template took years to learn and figure out REGARDING WHAT really works for a Realtor® to get leads and wow your sphere.

Once you sign up email Jaymie@RealEstateSpice.Com with your Username (and password if you want an immediate upload). This tried and tested Real Estate Newsletter Template will be uploaded to your account.

YOU MUST USE THIS LINK TO GET YOUR FREE $100 VALUE TEMPLATE.  ***Remember to email us with your username (and password if you want the template faster).


Call To Action

Having calls to action in your Realtor® newsletter is an absolute must.  There are many ways to include calls to action in them.

1. Call Now For A FREE CMA

2. CLICK HERE To Find Out The Value Of Your Home


4. CALL OR TEXT ME FOR (_________)

Using strong calls to action is one of the key elements in an effective real estate newsletter that gets you leads and referrals. 


Contact Information

In the pivotal and ground breaking book “Don’t Make Me Think” it lays the foundation for creating effective layouts.  The strategies the author teaches influence human behavior.

This is how billion dollar Amazon built it’s empire.  It built it on the principles of don’t make your end user-reader think.  They make it easy to find, click and buy.

Your phone number should be at the top and make it LARGE.  Don’t make them think or work to find it. 

Include your business contact information in an easy to see area. 

6. MAKE IT scannable

Easy To Read

Don’t make your newsletter difficult to read.  It needs to be easy to read on desktops and on mobile devices.

Do the following to ensure your newsletter is enjoyable and easy to follow:

1. Make sure you have plenty of ‘white space’

2. Use 16-18 font size for sentences

3. Use 22-24 font size for headings

Make reading less of a chore and more enjoyable.  Ensure it’s easy to scan so people can find what interests them quickly.

7. Mobile Optimize the format

Mobile Optimized

Image: Litmus

More than 41% of people read their emails on their phone.   That statistics is increasing too.

If your Realtor Newsletter displays incorrectly on a mobile device it’s likely to be deleted within 3 seconds. 


REMEMBER – Stay top of mind consistently and market yourself. 




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