Use these real estate marketing strategies and ideas to BOOST YOUR BUSINESS IN 2023. Be sure to get your real estate marketing PDF guide below.
Real estate marketing strategies have changed for 2023, along with our changing times.
Some marketing strategies don't work as well as they did in years past. Other strategies work better than ever before.
Real estate agents find the competition stiff. You must leverage yourself and stay three steps ahead of others in 2023.
And, wow your sphere and community. How do you stand apart from others and be known as the Realtor® people want to hire?
READ ON FOR 2023 REAL ESTATE MARKETING STRATEGIES
THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ MY DISCLOSURE FOR MORE INFO.
Real Estate Marketing
First things first. It's important to realize that your real estate marketing must be synergistic with other parts of your business for optimal effectiveness.
Each part of your marketing plan strengthens the other parts of your real estate business.
You'll achieve optimal business success the tighter and more strategic you are with implementing marketing strategies that complement both your business plan and goals.
Marketing Strategies Content:
• Creating Your Real Estate Marketing Strategy
• Optimize Your Real Estate Website
• Establish A Strong Online Presence
• Strengthen The Power Of Your Team (Fire Some)
• Stay Top Of Mind With Email Marketing
• Apply Social Media Strategies
• Implement Easy Content Marketing
• Mine More Real Estate Leads
• Connect Consistently With Past Clients (Your Best Ambassadors)
• Brand Your Real Estate Business
• More Real Estate Marketing Strategies
• Combining Your Strategies With Your Marketing Plan
I've been in real estate for 25 years, love what I do, and I'm so grateful to have found Real Estate Spice! If you’re a real estate agent looking for practical, well-designed approaches to stay in touch with past clients and to continue to grow your business, look no further!
This IS A MUST in your real estate tools!
Creating Your Real Estate Marketing Strategy
A marketing strategy is a plan for achieving your real estate goals by understanding the needs of your SOI, potential home buyers and potential home sellers.
You create a distinct and sustainable competitive advantage by designing and adhering to a solid real estate marketing strategy.
Your marketing strategy needs to encompass everything from determining who your potential clients are to the demographics of these people and what channels to use to reach prospective clients.
With a good marketing strategy, you define how you position yourself in the marketplace, the types of services you offer, your strategic partners and the type of advertising and promotion you'll undertake.
Consider Your Objectives
Grab a pen and paper and take some notes.
This will be essential to having a successful marketing strategy…and increasing your business.
WHAT ARE YOUR REAL ESTATE BUSINESS OBJECTIVES?
• Increase Real Estate Referrals
• Generate More Home Buyer Leads
• Generate More Listings
• Certain Geographic Areas For Property Listings
• Particular Buyer or Seller Demographic
• Increase Commercial Real Estate Transactions
• Increase Net Commissions
• Increase Your Brand Recognition
Do you have others?
It's essential to figure out your objectives for your marketing strategy. Take time, reflect on your goals and write them down.
Include several strategies below in your real estate marketing plan for optimal business success.
31 Real Estate Marketing Strategies
Optimize Your Real Estate Website
Real Estate Marketing Strategy One
1. POWER UP YOUR WEBSITE
Your website is one of your most powerful marketing and lead-generating tools.
Be sure it includes the following:
• Own Your Website. It should be separate from your brokerage.
• Fully integrated IDX
• CRM and Follow-up Features Built Within the Software Platform
• Optimized For Mobile Devices
• Multiple Lead Capture Features
• Search Engine Optimized
• Social Media Integration To Leverage Your Social Media Network
• The Ability To Create Articles
• Video Integration Capabilities
• Home Valuation Feature
• Fast Server
• Excellent Support From The Website Company
Real Estate Marketing Strategy Two
2. IMPROVE YOUR WEBSITE'S SEO
The real estate industry is highly competitive.
One way to stand apart and give yourself a fighting chance of dominating your local market is by using local SEO (Search Engine Optimization).
Utilize content marketing on your website and write, or have someone write, hyperlocal articles to improve your website's local SEO.
Include articles on your website highlighting local real estate trends.
Publish articles that include current local market data on your site.
Dominate local searches with these ten tips to improve your real estate website to dominate in local searches.
Real Estate Marketing Strategy Three
3. OFFER RESOURCES ON YOUR WEBSITE
Give people a reason to go to your real estate website.
Get them used to going to your site instead of Zillow or other real estate competitors.
Send them to your site for property searches, home buyer resources, home seller resources, mortgage resources and market updates.
AgentFire websites offer these features and much more.
• Local Market Information
• Custom Home Seller Guides
• Custom Home Buyer Guides
• Numerous Features and Tools (Custom For You)
Real Estate Marketing Strategy Four
4. LIST REVIEWS ON YOUR WEBSITE
Include reviews from past clients on your website.
If they're older reviews, remove the dates. Also, consider not listing dates on your reviews.
People love to see reviews regarding past experiences clients have had with you.
I've had clients choose me as their Realtor® based on reviews. These clients found my real estate website through my marketing.
Include links to your reviews and testimonials on your eZine (real estate newsletter), social media, and email reply signature.
Establish A Strong Online Presence
Besides having a power-packed real estate website, it's essential to strengthen your online presence in other areas.
Your online presence is synergistic. A solid online presence helps you stay top of mind by repeatedly showing up in different ways online.
If a media outlet has mentioned you in an article, share this. Set up a google alert (see below) on your name, so you know when you're mentioned online.
Real Estate Marketing Strategy Five
5. SET UP GOOGLE ALERTS
Be notified when you're mentioned online with a google alert.
The online world is vast and often you don't know if you or your business has been mentioned online.
Set up a google alert and you'll be notified when you're mentioned online.
Real Estate Marketing Strategy Six
6. MANAGE YOUR ONLINE REPUTATION
It's important to know when you're mentioned online. Be sure you set up a google alert on your name and your business name.
If you're mentioned in a favorable way, share this. If you're mentioned in an unfavorable way you can address this and take measures to correct it.
Real Estate Marketing Strategy Seven
7. MAXIMIZE ONLINE REVIEWS
You don't want to miss maximizing online reviews when growing your real estate business.
Important Review Statistics:
• 89% of consumers are ‘highly likely' or ‘fairly likely' to use a business that responds to all of its online reviews (BrightLocal)
• When considering a new business, 91% of people think reviews are important enough to sway decisions on who they choose to do business with (Sitejabber)
• 49% trust consumer reviews as much as personal recommendations from friends and family (BrightLocal)
Take time to increase, improve and maximize reviews with these tips.
Stay Top Of Mind With Email Marketing
Real Estate Marketing Strategy Eight
8. EMAIL CUSTOM MONTHLY E-ZINES (NEWSLETTERS)
This is one of the easiest, most consistent ways to WOW YOUR SPHERE while leveraging yourself.
This Forbes article states email marketing is still the number one way to generate leads.
Email marketing is a very powerful tool and has one of the best ROIs…in dollars spent and the time invested in it.
Visuals, strategic formatting, and resources offered in your newsletter make a real estate newsletter highly effective in staying top of mind and generating leads and referrals.
Don't just show your listings. People tire of that. It's essential to offer exciting tips and engaging resources to your demographic.
Be known as a valuable resource in your community.
There's a specific strategy to wowing your SOI, so they look forward to your e-Zines.
LEARN THIS SPECIFIC STRATEGY.
Real Estate Marketing Strategy Nine
9. SEND EMAIL DRIP CAMPAIGNS
Create home buyer and home seller email marketing drip campaigns.
Drip campaigns are a series of emails that are sent to someone with a particular real estate interest.
If someone opts in to receive a home buyer guide or other home buyer resources you have, then you'll send them a series of emails that a home buyer finds helpful.
Create and send home buyer drip campaigns, home seller drip campaigns, commercial real estate drip campaigns; new home builds drip campaigns and other drip campaigns that interest a particular segment.
Use these ideas for real estate drip campaigns.
Implement Easy Content Marketing
Real Estate Marketing Strategy Ten
10. SET UP GOOGLE ALERTS ON NEIGHBORHOODS
Be the first to know when a particular neighborhood is mentioned in the news.
This is helpful so you stay apprised of new developments, particular events happening in the area, and any changes occurring in that specific geographic area.
It's the same as setting up a google alert with your name. Set up a google alert for a particular neighborhood or geographic area.
Write a short synopsis or headline for the article and include a link to the article in your monthly digital newsletter and on your website.
Real Estate Marketing Strategy Eleven
11. OFFER NEIGHBORHOOD GUIDES
Offer hyperlocal pages on your website. If your website company doesn't offer these, AgentFire websites do.
Schedule a free demo with AgentFire Websites and see all the easy-to-use content resources they offer.
“AGENTFIRE'S NEIGHBORHOOD GUIDE SYSTEM blows every competitor out of the water.
They help me showcase myself as the true hyperlocal authority by providing unique value to my prospects that they can't get from any of my competitors”
Mine For Real Estate Leads
Generating leads is the lifeblood of your real estate business.
There are several ways to mine for real estate leads. Implement consistent lead generation processes to maintain a steady flow of buyer and seller leads.
Real Estate Marketing Strategy Twelve
12. GROW YOUR LEADS THROUGH OPT-INS
Offer home buying guides, home seller guides and other helpful tools to potential buyers and sellers.
Get an email address so they can receive these resources from you. Add their email address to your email newsletter. You can also ask for their phone number so you can text or call them.
Real Estate Marketing Strategy Thirteen
13. INCLUDE A HOME VALUATION OPT-IN
Potential sellers want to know the current value of their home.
Homeowners want to know the value of their home.
Offer a home valuation tool on your website. Get an email address to use the home valuation tool.
Market this feature over and over.
Real Estate Marketing Strategy Fourteen
14. BUY REAL ESTATE LEADS
Buying leads can be a great way to jumpstart or grow your business…when done correctly.
You need to understand how to manage these leads and implement systems for them strategically.
See the recommended companies that offer leads you can buy.
Real Estate Marketing Strategy Fifteen
15. MARKET HUD HOMES
This made me thousands of dollars over the years.
Agents tell me this marketing strategy has generated multiple home buyer leads and closings for them. It's particularly helpful when first starting out as a real estate agent. It works!
Many have asked how to generate home buyer real estate leads through marketing HUD homes.
Learn how to generate home buyer leads from HUD home marketing.
Real Estate Marketing Strategy Sixteen
16. RUN GOOGLE ADS
Google ads can be an excellent way to market, generate leads and maintain a strong presence in your real estate market.
When done strategically, google ads can be a great way to stay at the forefront of your target audience, build brand awareness and get real estate leads in your area.
Learn how google local services ads work and see if it's a good fit for your real estate marketing campaign.
Apply Social Media Strategies
Social media can be confusing and overwhelming to many. I get it.
But, it can be a powerful tool in generating leads and new business.
Real Estate Marketing Strategy Seventeen
17. USE SLOGANS ON SOCIAL MEDIA
Use real estate slogans and taglines consistently in your online marketing efforts.
Your slogan is an easy, concise statement about your business. It sets you apart from other agents and, when done correctly, helps people remember you.
Real Estate Marketing Strategy Eighteen
18. INCLUDE ALL CONTACT INFORMATION IN POSTS
Include all of your contact information on your profiles and posts.
Don't make people have to think and hunt for your contact information.
Real Estate Marketing Strategy Nineteen
19. POST RELATIVE INFORMATION ON SOCIAL MEDIA
Post real estate market trends, home buyer and seller tips, community information, and posts related to real estate.
Implement the 90% rule…90% of your posts should be business, home, helpful information specific to your sphere and community-related.
The other 10% can be inspirational, holiday-related, family-related or other.
Real Estate Marketing Strategy Twenty
20. MASTER ONE SOCIAL MEDIA PLATFORM AT A TIME
MASTER ONE SOCIAL MEDIA PLATFORM AT A TIME
Focus on learning how to market strategically on one platform before mastering and spending time on a new one.
Where do most of your targeted sphere hang out on social media? Which social media platform is most effective for you to reach your goals?
For many agents, that's Facebook. Facebook has created a platform that allows you to engage people, offers targeted ads, allows people to visit your website directly via posts, and offers so many custom features for real estate agents.
One agent told me, “I received 142 leads from one campaign.” She told me she'd used them for years and they've helped her grow her real estate business in ways she couldn't have alone.
Over 16,000 agents and brokerages have entrusted L2L to help them with their real estate social media marketing.
Strengthen The Power Of Your Team
Real Estate Marketing Strategy Twenty-One
21. FIRE SOME OF YOUR TEAM
You are the product. Your team is the product.
Fire some of your team.
Your team is not only agents who work with you but also includes your preferred title companies, your preferred lenders, your real estate photographers, your home inspectors, your broker and other professionals you rely on to help facilitate your real estate transactions and closings.
If someone on your team is not providing the level of service to your clients (and you) let them go.
Find someone who will.
If someone on your team undermines you…let them go.
Find someone you can trust.
I usually have at least a conversation with the person before this happens. It's a case-by-case basis.
Make no mistake – your team is a vital part of your business and real estate marketing strategy.
Real Estate Marketing Strategy Twenty-Two
22. SCALE WITH TEAM HIRES
If you want to grow your real estate business, you'll need help. Review areas where you can hire people to take over some of your responsibilities.
Hire an assistant and add additional real estate agents.
Connect With Past Clients
Real Estate Marketing Strategy Twenty-Three
23. SEND DIGITAL REAL ESTATE NEWSLETTERS
Email a monthly, custom eZine. This is one of the best ways to leverage yourself and offer related, timely information to your entire sphere.
Stay top of mind and connect monthly with your past clients with a monthly eZine.
Real Estate Marketing Strategy Twenty-Four
24. CALL 5 PEOPLE A DAY
Call your prior real estate clients and your SOI.
Connect with people who know what an exceptional real estate agent you are. They're your best ambassadors.
Calling is a habit that's easily put to the wayside or forgotten altogether.
Pick up the phone and call. You hear this from real estate coaches, your broker and other real estate agents and there's a reason why.
It's another touch point with your sphere and, when done consistently, will generate listings and buyer leads.
If you don't reach someone, LEAVE A VOICEMAIL MESSAGE
Leaving voicemail messages is the professional way to operate a business.
I've had clients call me months later thanking me for the voicemail. They told me it made their day and they want to sell their home now.
They didn't call back when I left the message but they REMEMBERED IT and HOW IT MADE THEM FEEL.
Calling your SOI leaves a personal touch and it keeps you consistently in front of them.
Use this daily planner page to help you stay on track with your phone calls.
Real Estate Marketing Strategy Twenty-Five
25. SEND THANK YOU CARDS
A thank you note for referrals, or any other reason is an acknowledgment of appreciation.
People like to be appreciated. People feel valued and acknowledged.
For referrals, include a $25 gift card (look up your state's regulation on the dollar amount allowed) to Starbucks or another place where they can use the card a few times.
Every time they use your card, they'll remember you.
A thank you card is a gracious acknowledgment and another way to connect with your past clients and sphere.
Brand Your Real Estate Business
Real Estate Marketing Strategy Twenty-Six
26. INCLUDE SLOGANS IN YOUR MARKETING MATERIAL
Real estate slogans and taglines are an important part of your marketing strategy.
People remember you when you use taglines and slogans.
Mine was “The Realtor® Who Works Hard For YOU.” That was my primary tagline and showed up in all my real estate marketing material AND my email signature.
I also used the following in various contexts “I help you find your sanctuary.” “I help you sell your home for top dollar.”
A tagline helps you stand out and is memorable.
The majority of agents don't use them and this is another reason you should.
Part of your real estate marketing strategy is your branding. A slogan is an important part of your business and doing away with taglines is a huge mistake.
Head over for ideas and help “Real Estate Slogans and Taglines.”
Real Estate Marketing Strategy Twenty-Seven
27. GIVE A BRANDED BINDER TO CLIENTS
BRANDED BINDER FOR CLIENTS
This real estate binder sets you up as a true professional. I'm surprised at the number of agents who don't give one to their clients and potential clients.
Ensure you include your branding and valuable real estate information and resources.
Clients tell me they still have theirs years later and have kept all of their home selling and buying information in it. It's an easy reference for them.
Give one to each potential client. They'll be impressed, and it will set you apart.
This is one of the most popular items with real estate agents. They're telling me the incredible feedback they're getting from their clients and prospects.
Head to the Real Estate Agent Binder Information to get your free template and tips on creating your custom Realtor® binders.
Real Estate Marketing Strategy Twenty-Eight
28. HAVE A BUSINESS CARD THAT STANDS OUT
FOLDED, BRANDED BUSINESS CARD
I had custom-folded business cards that stood upright like a tent.
I left them everywhere and particularly at homes I showed.
It's very prevalent and stands apart from other business cards since they stand up.
And, it's a mini-marketing brochure since there's enough room for copy.
It's nicely done, and people keep it. They don't throw it away.
Have your own folded, branded business cards.
They set you apart from everyone else, and they LEAVE A FAVORABLE IMPRESSION.
Real Estate Marketing Strategy Twenty-Nine
29. GIVE MEMORABLE CLOSING GIFTS
Between the time you and your buyers and sellers first meet to closing – you and your clients go through much.
It's a time when a bond often forms. However, memories can fade once they're in the home or have sold their house.
Be memorable and celebrate their closing with a unique closing gift they'll appreciate and will be sure to remember you!
Get some ideas with these closing gifts that WOW.
Real Estate Marketing Strategy Thirty
30. FARM FREQUENTLY TRAVELED ROADS
FREE BILLBOARD FOR YOU – When you get a real estate listing on one of these streets, your listing sign is a “Free Billboard” for you.
I've had many excellent leads (and closings) coming from my listings on frequently traveled roads.
People would call driving past one of my listing signs on these busy streets and inquire about the property.
This generated many leads.
I've also had so many people that know me call right when they drove past one of my listing signs. They'd say, “Hi, just saw you on …” It's a great touch point and reminder with your SOI.
Head over and get more real estate farming ideas and a real estate farming pdf guide.
Real Estate Marketing Strategy Thirty-One
31. HOST LOCAL EVENTS
Hosting local events can be a great way to interact in person with your SOI and community.
Host an annual event to which people look forward. This can be a Christmas event or a summer picnic.
Perhaps it's a movie event.
I rented a theater and premiered one of the Toy Story movies when one of the Toy Story Movies was first released.
I had swag bags, red roll-out carpets, and raffle giveaways before the movie started.
My SOI had to RSVP for the event, and I had to upgrade to a larger theater because so many RSVP'd. It was a huge success.
Have an event focusing on commercial real estate and draw in real estate investors.
THE SKY IS THE LIMIT.
Local events can set you apart, and people will remember you.
Combining Your Strategies With Your Marketing Plan
Your real estate marketing strategy is different than your marketing plan.
“A marketing strategy presents the business's actions to reach a certain goal. A marketing plan outlines the specific daily, weekly, monthly and yearly activities the marketing strategy calls for.” Venngage
Take time and integrate your marketing strategies with your marketing plan
If you need help writing your real estate marketing plan, head over here.
Use your marketing strategies to implement your marketing and business plans and take your real estate business to HIGHER LEVELS.