There are many real estate marketing strategies floating around but many are outdated, very involved or inefficient.
Here is the 2021 guide “100 Real Estate Marketing Strategies and Ideas That Get You Leads, Referrrals & Keep You Top of Mind.”
This real estate marketing strategy guide INCLUDES unique monthly themes and special dates for 2021.
Realty Times “This is one of the best Realtor® marketing strategy guides for both seasoned and new agents.”
I've been in real estate for 25 years, love what I do, and I'm so grateful to have found Real Estate Spice! If you’re a real estate agent looking for practical, well-designed approaches to stay in touch with past clients and to continue to grow your business, look no further!
This IS A MUST in your real estate tools!
Opportunities come to those prepared...prepare and generate real estate leads using these marketing strategies specific to Realtors®.
2021 Real estate marketing Guide Below
Real Estate Marketing With Your Sphere
1. Give a Real Estate Binder To Clients and Prospects
This real estate binder sets you up as a true professional. I’m surprised at the number of agents who don’t give one to clients and prospects.
Ensure you're branding is in this and you include valuable real estate information to your prospect.
Clients tell me years later they still have theirs and they’ve kept all their home selling/buying info in it. It was easy reference.
Go To: RealEstateSpice.com/binder for information and your free template on what I include in my binder.
This has been one of the most popular items with the agents. They're telling me the feedback they're getting from their clients and prospects is incredible.
THE AGENTS LOVE THIS
2. Your Entire Team Is Part of Your Real Estate Marketing Strategy
You are the product. Your team is the product.
The team is not only agents who work with you but also includes your preferred Title Companies, your preferred lenders, your photographers and your home inspectors. They are a representation of you.
If someone on your team is not providing the level of service to your clients (and you) let them go…find someone else who will.
I usually have at least a conversation with the person before this happens. It’s a case by case basis. Your team is part of your marketing brand.
Make no mistake…your team is part of your real estate marketing strategy.
This is one of the easiest and most consistent ways to stay in front of your sphere and prospects. In fact this Forbes article states it's still the number one way to generate leads.
Visuals and strategic formatting make your Real Estate E-Zine (Strategic Digital Newsletter) extremely effective for your own real estate lead generation and referrals.
Ensure you offer valuable home tips. Real Estate Buyer Tips. Seller Tips.
Be Strategic with creating links in your newsletter so you can see who is engaged and what they’re clicking on.
You should always include something for buyers and sellers. If you see someone clicked on a link it’s a good flag they may be selling or buying soon.
Your own strategic real estate digital newsletter is a must if you want to leverage yourself, stay top of mind and generate consistent leads and referrals.
This Real Estate Website provider allows people to search homes, save favorites, receive updates on their favorite properties and updates every 15 minutes with your MLS.
If the property is under contract it let's them know. They also have a built in CRM and the ability to send hot sheets personalized from your website.
I've used this company for years and they have all these features at an incredibly low price of $59/MO.
In fact here is their PRICE GUARANTEE “We're so sure we provide the best value for your dollar, if you can find any Real Estate Website Provider who has the same features at a lower price, we'll beat their price!”
What to look for in a real estate website company:
• Fully integrated IDX Search
• Excellent CRM
• Optimized for mobile devices
• Multiple lead capture features
• Social Media Integration to leverage your social media network
• The ability to create your own blogs
• Video integration capabilities
• Fast Server
• Exceptional support
Develop raving fans that keep coming back to your site.
Get Your FREE Guide below: “100 Real Estate Marketing Ideas & Strategies For 2021 With Monthly Themes & Dates.”
No more thinking about how you can stay top of mind and rack your brain on how to generate leads. People have insisted on paying for this. I say no, it's yours. Get your FREE Download below.
5. Make Sure Your Real Estate Listings Pop
I get top dollar for my listings and often put them under contract within a relatively short period of time.
Use twilight photos (along with day photos).
Learn to effectively write copy (remarks) that psychologically draw buyers in and makes them ‘have to have the property’ before they even step foot on the property.
Highlight the surrounding area too…not just the house.
I have my professional real estate photographer take photos of the geographic area and I highlight points of interest around the property.
I do this so the buyers have an emotional feel of living in that area. I've been told several times, by the buyers' agents later and the buyers, that once they saw the listing online they just “Had To Have It.”
You’ll get referrals from your sellers because you were a star when selling their home!
6. Farm frequently traveled roads and streets. The listing sign is a free Billboard For YOU!
When you get a real estate listing on one of these streets your listing sign is a ‘free billboard' for you!
I've had so many excellent leads (and sales) that have come from my listings on frequently traveled roads.
Head over here for additional real estate farming ideas and a real estate farming guide.
7. Add lighting to your listing signs
You can find solar-powered ones or ones that run on batteries so you don't have to worry about finding an electrical outlet.
Part of your real estate marketing strategy is your branding. This is a great way for people to see you and your branding.
Your listing signs are your Realtor “Billboards.” Make them stand out and pop! Get people's attention with your listing signs and become known as the local go to real estate agent.
8. Realtor Marketing: Develop relationships with local shops in your area
This Forbes article highlights how a Realtor can claim a territory in real estate. Use the Monthly Themes and Special Holidays at the end of these 101+ Real Estate Marketing Ideas to create buzz around certain theme months.
For example “Celebrate Your Veterinarian” Day and highlight a veterinarian or a few in your community… or “Donut Day” and create some promotions with a local bakery or donut shop. There's also recognized theme months and you can create some promotions around those with local business.
This can be one of your best real estate marketing strategies. It positions you as a local authority.
9. Testimonials Are A Must In Your Real Estate Marketing
Bill Gassett, a top Broker in Massachusetts…maxrealestateexposure.com, excels at this. He delivers exceptional service to his clients, continues to stay abreast of the real estate market, advises his clients accordingly…and is rewarded with great testimonials.
His clients love him and refer him all the time. Provide exceptional service, get awesome testimonials and place them on your website for all to see.
Learn how to acquire and optimize real estate testimonials for lead conversions.
10. Easy Real Estate Marketing Strategy: Market HUD homes to generate buyer leads
This has literally made me THOUSANDS OF DOLLARS over the years.
Many agents have asked how to generate real estate leads through this and turn them into clients. Learn how to do this step by step.
11. Unique Real Estate Marketing: Have A Tent Business Card
I have fold-over business cards that stand upright like a tent. I leave them everywhere and particularly at homes I show.
It's very prevalent and stands apart since it stands up. Plus, it's a mini-marketing brochure since there's enough room for copy. It's nicely done and people usually keep it…they don't throw it away.
Get your own custom fold over business here at Zazzle. They have many options from which to choose.
12. Connect With Corporate Recruiters
Develop relationships with corporate recruiters and recruiting companies. Have them send referrals for people who will be relocating to your area.
Create community information packets that would be helpful for people out of state. Create online articles (and link to those articles) that speak to people who may be moving to your area.
13. Develop Relationships With Human Resource Departments of Local Businesses
Create home buying/home seller programs exclusive to their company. It's an added perk for their employees!
I've had clients call me months later thanking me for the voicemail, it made their day…and they want to sell their home now.
They didn't call back then but they REMEMBERED IT and HOW IT MADE THEM FEEL. It keeps you IN FRONT OF THEM.
Don't Miss “Have Your Own Real Estate E-Zine” Below
14. Include Current Real Estate Market Updates On your website as part of your real estate marketing
This offers valuable information to your sellers, buyers and community. Anita Clark, a top Realtor in Georgia, displays market reports for several areas in the state. She's a true professional and you can see how she's the market expert in her area.
Real Estate Market reports are typically easy to access. Contact your local and/or state board for information.
15. Have a tagline and use in all of your real estate marketing
For instance, mine is “The Realtor® Who Works Hard For YOU.” That's my primary and shows up on my signature email. I also use the following in various contexts: “I help you find your sanctuary.” “I help you sell your home for top dollar.”
Remember, part of your real estate marketing strategy should be your branding. A tagline helps people remember you. It's part of your branding!
Head over to this article “75 Best Slogans & Taglines” for ideas and help.
16. Have your realtor® business photo in your email signature
People love to see who they're corresponding with. Email can be so impersonal. We're in a relationship business…let them see you whenever you email them!
17. include a Call To action on your email signature
I have a composed signature area on my email. It states: “Search All Homes listed for sale, Click Here…”
18. Include a testimonial in your email signature
I include a client testimonial in mine. I also have a link that states: See what others say… (with a link to my testimonials on my website.)
19. Easy real estate marketing: Customize your email signature
Use the ideas above or anything else that'll be a strong call to action and/or a Unique Selling Proposition.
20. Create hot sheets for your real estate leads. Email them directly and make it personal.
Send them directly from you (rather than from your local MLS.) Include a personal note to them…ie this looks like the perfect kitchen you described, take a look.
BTW, I saw this on www.houzz.com and it made me think of you (include a link specific to their wants and interests.)
21. have a professional Realtor photo.
Ensure you have a nicely done photo that speaks to your niche. This photo will vary from market to market.
22. Offer CMA's as part of your real estate marketing strategy
Contact your SOI (Sphere Of Influence) and offer to conduct CMA's for them. Definitely include a link in your E-zine (newsletter) for a free CMA. Offer CMA's to FSBO's.
23. Have some real estate flyers and brochures made that offer helpful/valuable information to buyers and sellers.
24. If you're in the neighborhood of a past client make a quick stop. the element of surprise and fun should be part of your marketing strategy
Make a quick stop at a grocery store and pick up a simple ‘treat' and a card. Write a personal note in the card, put all of it in a bag and leave it at their door. Text them you left a little something for them…you were thinking of them.
They'll LOVE the surprise, the thoughtfulness and you could seriously make someone's day!
25. Pick up the phone and call a past client
Say hello without a purpose. Leave a voicemail message if they're not available. It can be something so simple as a hello and you're thinking about them.
I've had clients call me months later thanking me for the voicemail, it made their day…and they want to sell their home now. They didn't call back then but they REMEMBERED IT and HOW IT MADE THEM FEEL. It keeps you IN FRONT OF THEM.
26. Include Valuable Information on your business card
You can include something that people will use all year round on your card so they'll want to keep it.
27. Join a local group or meetup that enjoys similar hobbies as you
The question “What do you do?” inevitable comes up and have you noticed everyone Always Wants To Talk About Real Estate? Make sure you have some cards on hand. However, often people don't want a card…which brings me to the next one…
28. Create your own contact information in your phone
Have your business picture in there, your tagline and all of your contact information. When someone asks for your card or your contact information you can simply text (or email) YOU, saved as a contact, in your phone.
There are also a number of virtual card business apps. Google Virtual Business Cards and you'll see them.
29. Always ask for someone's email address.
Simply say, “Would you mind if I send you my monthly e-zine? It includes the most recent real estate news, home tips and maintenance and things to do in the area…what's your email address?”
The majority of people will give you their email address. Put them on your subscriber list to receive your monthly newsletter/E-zine. See creating a strategic newsletter that gets you leads and referrals.
30. Create valuable, useful home and maintenance tips on your real estate website
If you'd like to save time, use these free editable PDF's for Realtors.
31. Ensure you have an opt-in on your website
Have a way to capture emails (and phone numbers) if possible on your site. Make it enticing or if they have to access something they need to sign in with their email address (and/or phone number).
32. Have a raffle/giveaway
Send an email blast to your customers and real estate prospects before a holiday and have them respond to enter a raffle or giveaway. Use the unique monthly themes/special days included in this free download for ideas and inspiration.
33. Have a unique signature item you're known for
Something that sets you apart from other agents…maybe it's a unique hat, a style/attire. Be you and get creative.
34. Get some ‘swag' promotional products with your real estate branding
You can customize just about anything here. They have so many swag and branding options for agents.
Take a peak…it's cool to see the options and it will get your Realtor marketing juices flowing.
Have useful items created so your SOI and clients will want to keep and use them!
35. Write and publish your own Real Estate EBook and/or printed book for Buyers and Sellers
This is a powerful way to establish yourself as an authority. If you're not comfortable with writing or you have other reasons you can't write now…you can have a ghost writer do it for you.
Establish an outline with some topics and key areas to address and then have someone else fill in the blanks.
The book doesn't have to be long…in fact it shouldn't! This is a powerful marketing piece for you.
36. Post Regularly On Your Website
If you want to establish yourself as the primary Realtor in your area this is a great way.
You can optimize it with keywords so you also show up in search engines. You can take a topic, write your own summary and link to an article from Houselogic.com.
It offers a variety of homeowner and maintenance tips, remodel tips, seasonal ideas and the site is published by the National Association of Realtors.
Use this real estate marketing strategy to be known as the local resource in your area.
37. Create your own real estate hot tips for buyers or sellers using a great photo and CTA (call to action) that drives them to your website
You can use Canva for this too. Create something that can be shared on social media, in your E-zine and other places. It will drive them to your site where they can read it in your realtor blog post.
38. Use the idea above in 37 but create a landing page
When they arrive at your landing page they have to opt-in with their email address to receive the material or access something.
39. Give potential buyers and sellers a financial sheet
You can offer this in a print flyer or send via email. Include your branding and contact information.
List all potential costs involved when buying or selling. There are title costs, inspection, appraisal, etc.
For us, Realtors, it's commonplace but for our potential clients it's not. This is very helpful information and they appreciate it!
40. Offer real estate online tools and calculators
You can link to other helpful tools for buyers and sellers. You can link from your website, on your social media pages, in your E-Zine (newsletter)…include in an email.
Here are 4 calculators to begin with. I also share a mortgage calculator app for their phone. It makes it easy for them if you send them links!
41. Go to your city planning meetings and/or review the minutes online.
This will keep you posted on what's happening in your area and you can share with clients/prospects and/or make a quick ‘hot real estate tips to know' in your area.
42. See what's going on with builders in your city (find out from the city meetings/city planner) and Contact Builders
All new build communities have to go through the city planner.
See what builders are doing and contact them to list their new build/communities.
43. Meet with the city planner as part of your real estate marketing strategy
Call the city planner and schedule a meeting. Develop a relationship with your city planner.
Stay abreast of current and future plans are for your city. Share this information with your clients and sphere.
44. The minute you have a real estate lead call them. If you can't at that moment then text them
It's important to respond quickly. The reality is they most likely are speaking with multiple realtors or have been referred to multiple realtors.
Stand out and shine. Respond quickly or have an assistant do so.
If you can't call them text them. Include your tagline in your text and you can also direct them to something that's helpful to them on your website.
Let them know why you can't talk (people are okay when given an explanation) and let them know when you or someone else can call them.
45. Happy birthday texts and/or calls
There are many companies offering specialized texting features. Google and see which ones may fit your needs.
46. Create theme months using the monthly themes and unique dates offered in the below free download
Offer a tip for the month using one of the unique themes/days in your real estate marketing.
47. Meet with apartment complex managers as part of your real estate marketing strategy
Target certain areas and conduct PR (public relation) calls to the apartment complex managers. Meet with them in person. Drop off treats, your real estate marketing materials and cards.
Create professional packets for them. They always have people moving and ready to purchase a home.
48. Develop an educational course (either via email drips or online through video, etc) for buyers and sellers
By doing this you create a valuable resource for buyers and sellers. Educate them on the buying and/or selling process.
Once you have this done it's an automated tool for you. All you have to do is send the link/the course to them.
49. Create A Pinterest Account
Have interesting boards that appeal to your market. Don't just stick with your listings and real estate advice. Women mostly use Pinterest, however, men are using it more and more.
Have boards on kitchens, home ‘command' stations, gardening, remodeling, garages, landscaping, before and after boards…make it interesting and inspiring! People use pinterest for inspiration.
Make sure you link to your website. Explain in your profile who you are and what you do for your customers and leads.
Do you want even more exposure and help with Pinterest? It's Pinterest on steroids when you use the TailwindApp.
This application is a superpower and automates, saves you time and has great features to elevate your Pinterest marketing efforts!
50. have share buttons on your monthly realtor® e-zine
Have share buttons on your monthly E-Zine (Realtor Digital Newsletter). This encourages your sphere to share your information and the value you're providing.
51. Have an Instagram account
Show beautiful homes, offer home tips, highlight areas in your region, capture visual images that reflect your area and highlight those on your Instagram feed.
52. Offer workshops/adult education as part of your real estate marketing strategy
You can market these yourself and team up with others. Many school districts offer evening adulat learning workshops. Have classes/workshops on various topics that appeal to your target demographic.
Get Your Real World Real Estate Marketing Strategies PDF e-Guide Below
Developing a marketing strategy is crucial to stay competitive. You need one to consistently generate leads and referrals.
Implement some or several of these and you'll be known as the go-to real estate market expert and you'll continue to develop an even stronger business!
Make sure you get your Real Estate Marketing Strategies and Ideas above. Included are monthly themes and special dates that you can create social media posts around, events, raffles, giveaways and interesting promotions.
There are so many real estate marketing ideas for seasoned and new agents.
Infuse some new real estate marketing strategies in your business. Sometimes new actions and strategies are just what is needed.
Comment below with your thoughts or ideas!