Below you'll find monthly real estate marketing ideas. You'll find the current month and upcoming months with the unique themes and special dates here BELOW.
How do you stay in front of your past customers and leads so they don't forget about you?
Be MEMORABLE and GET CREATIVE with these monthly themes and unique dates.
Download the printable and you'll receive all 12 months unique themes and special dates for each month.
Included is the 2021 “100 Real Estate Marketing Strategies and Ideas” e-Guide.
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Monthly Real Estate Marketing Ideas Below
1. Have a professional binder you give to clients & prospects
The binder sets you up as a true professional. I’m surprised at the number of agents who don’t give one to clients and prospects.
I have clients that tell me years later they still have theirs and they’ve kept all their home selling/buying info in it. It was an easy reference for them and they loved it.
Go To: RealEstateSpice.com/binder for templates, visuals and how you can make your own binder.
2. Have A Monthly, valuable real estate Newsletter
Have valuable real estate information so it's helpful to your customers and leads. Offer home tips and local events to add local flair.
Be Strategic with creating links in your newsletter so you can see who is engaged and what they’re clicking on. For instance I include something for buyers and sellers…if I see someone clicked on a link it’s a flag to me they may be buying or selling soon.
In my last newsletter I generated 8 CMAs, 6 direct phone calls and 10 emails to me within 24 hours of sending it…Not to mention the people who called and emailed me after receiving it just to say “Hi”…I LOVE IT! It's such a great way to connect with your sphere.
3. Farm frequently traveled roads and streets
It's a FREE BILLBOARD FOR YOU! Get listings on highly traveled roads and you'll receive so many calls.
I’ve received many excellent leads that's resulted in great leads converting to high commissions from people calling on my signs.
4. Have YOUR OWN real estate website
You want a site that your users love to use and also captures leads and information for you. I've used the same website company for years and LOVE THEM.
The website company I used does this and is only $59.00/MO. That is so inexpensive for all of those capabilities.
In fact here is their PRICE GUARANTEE: “We're so sure we provide the best value for your dollar, if you can find any Real Estate Website Provider who has the same features at a lower price, we'll beat their price!”
What to look for?
* Fully integrated IDX Search
* Excellent CRM
* Optimized for mobile devices
* Multiple lead capture features
* Social Media Integration to leverage your social media network
* The ability to create your own blogs
* Video integration capabilities
* Fast Server
* Exceptional support
5. Market HUD homes
This has literally made me Thousands of dollars over the years. I’ve had many agents ask me how to do this and turn them into customers.
I don't actively market them now but I made $16,000 in the last 2 months from past clients and referrals as a result of this technique I employed years ago. LEARN HOW TO DO THIS and start generating your own leads now.
6. Your Business Card
I have fold-over business cards that stand upright like a tent. I leave everywhere and particularly at homes I show.
It’s very prevalent and stands apart because they stand up. Plus, it's a mini-marketing brochures. There's plenty of room for copy. It's nicely done so people don't throw it away.
7. Call To Action On Your Email Signature
I have a composed signature area on my email. My email signature includes this… “Search All Homes listed for sale, Cick Here”
8. Include A Testimonial In Your Email Signature
I include a client testimonial in mine. I also have a link that states: See what others say…with a link to my testimonials on my website.
9. Create Your Own Contact Info In Your Phone
Have your business pic in there, your tagline and all of your contact info. When someone asks for your card or your contact info you can simply text (or email) You…your saved contact information on you. Just forward the contact.
10. Create Theme Months
Using the monthly marketing ideas and unique dates from See Below. Offer a tip of the month using one of the unique themes/days. See below for the current month themes/dates and receive them monthly. GET YOURS BELOW.
11. And Get 91+ More Ideas On “101+ Marketing Ideas For Realtors From A Realtor” Get It Now, Below
Many people have offered to to pay me for this after they received it…they said it was that good and helpful! It's yours, Free!
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Don't lose your customers to another agent
stay engaged with these unique themes & dates
Yes, here are the current ones…have a blast with them, stay on top of the dates and create activity around some!
To keep it concise and simple for you, the dates are listed in order below. Get creative, have fun and be notified of these days regularly. Enter your email to receive them in a printable format monthly.
We love sharing tips and ideas! Wondering how to hit the 6+ level income? Head on over to The 1 Common Denominator of 6+ Figure Agents.
Monthly Real Estate Marketing Ideas: March 2021 – Unique Themes & Dates
March 2021 MARKETING & INSPIRING IDEAS
March's Monthly Themes:
- Irish American Month
- Music in Our Schools Month
- National Celery Month
- National Craft Month
- National Frozen Food Month
- National Irish American Heritage Month- designated by Congress in 1995.
- National Nutrition Month
- National Peanut Month
- National Women's History Month
- Red Cross Month
- Social Workers Month
March's Theme Days:
March 1
March 2
March 3
March 4
March 5
Employee Appreciation Day first Friday in March
National Salesperson Day – first Friday in the month
World Day of Prayer – First Friday of the month
March 6
March 7
Namesake Day – first Sunday in March
National Crown Roast of Pork Day
March 8
International (Working) Women's Day
March 9
March 10
International Day of Awesomeness
International Find a Pay Phone Booth Day
March 11
Popcorn Lover's Day – second Thursday
Worship of Tools Day – guys, you can relate
March 12
March 13
Genealogy Day – second Saturday in March
International Fanny Pack Day – second Saturday in March
March 14
Daylight Savings begins at 2:a.m. – date varies
National Pi Day – Why today? Because today is 3.14, the value of Pi.
March 15
Everything You Think is Wrong Day
March 16
Everything You Do is Right Day
Tea for Two Tuesday – third Tuesday in March
March 17
Submarine Day – the hero sandwich or the boat??
March 18
Absolutely Incredible Kid Day – third Thursday of month
March 19
March 20
Extraterrestrial Abductions Day
International Day of Happiness
International Sports Car Racing Day – third Saturday of month
National Quilting Day – third Saturday of month
Spring (Vernal) Equinox – date varies
March 21
March 22
March 23
National / World Agriculture Day – date varies
March 24
National Chocolate Covered Raisin Day
March 25
March 26
March 27
Passover begins at sundown – date varies
March 28
Palm Sunday – date varies
March 29
National Mom and Pop Business Owners Day
March 30
March 31
Monthly Real Estate Marketing Ideas: April 2021 – Unique Themes & Dates
April 2021 MARKETING & INSPIRING IDEAS
April's Monthly Themes and Unique Dates:
Month:
- National Humor Month
- International Guitar Month
- Keep America Beautiful Month
- Lawn and Garden Month
- National Kite Month
- National Poetry Month
- National Pecan Month
- National Welding Month
- Records and Information Management Month
- Stress Awareness Month
- Sexual Assault Awareness Month
Weekly Celebrations:
- Week 1 Library Week
- Week 1 Read a Road Map Week.
- Week 2 Garden Week
- Week 3 Organize Your Files Week
- Week 3 Medical Labs Week
- Week 4 Administrative Assistants Week
- Week 4 National Karaoke Week
April, 2021 Daily Holidays, Special and Wacky Days:
April 1
National Burrito Day – first Thursday of month
April 2
Good Friday – date varies
National Peanut Butter and Jelly Day
National Walk to Work Day – first Friday of month
April 3
Don't Go to Work Unless it's Fun Day – we know your decision
April 4
Easter Sunday – date varies
April 5
Dyngus Day always the Monday after Easter
April 6
Plan Your Epitaph Day – a little morbid if you ask me
April 7
Caramel Popcorn Day – Most likely created by a popcorn maker, or an Ecard company.
National Walking Day – first Wednesday in month
April 8
April 9
April 10
April 11
Eight Track Tape Day – do you remember those?
National Teach Children to Save Day – the date in April changes every year
April 12
Big Wind Day – this day blows me away!
National Library Workers Day – Tuesday of Library week in April
International Day of Human Space Flight / Russian Cosmonaut Day
Ramadan – begins at sundown, date varies
April 13
International Plant Appreciation Day
April 14
International Be Kind to Lawyers Day
International Moment of Laughter Day
Look up at the Sky Day – don't you have anything better to do?
National Bookmobile Day – The second Wednesday in April
April 15
Income Taxes Due (most years, it's on the 15th)
National High Five Day third Thursday
April 16
National Stress Awareness Day – first workday after U.S. taxes are due
April 17
Husband Appreciation Day – third Saturday in April
International Haiku Poetry Day
Record Store Day – third Saturday in April
World Circus Day – third Saturday in April
April 18
International Juggler's Day – also applies to multi tasking office workers
April 19
Patriot's Day – third Monday of the month
April 20
April 21
Administrative Professionals Day (Executive Admin's Day, Secretary's Day) – date varies
April 22
Take Your Daughter to Work 4th Thursday
April 23
National Zucchini Bread Day – they hold this at a time when you are not sick of all that zucchini.
April 24
April 25
April 26
April 27
April 28
Kiss Your Mate Day – guys, do not forget this one. Kiss her, then read her some poetry.
April 29
April 30
Arbor Day -last Friday of month
Real Estate Monthly Content Ideas: May 2021 – Unique Themes & Dates
May 2021 MARKETING & INSPIRING IDEAS
May's Monthly Themes:
Month:
- Asian American Month
- Date Your Mate Month
- Foster Care Month
- Gifts from the Garden Month
- Lupus Awareness Month
- Mystery Month
- National Barbecue Month
- National Bike Month
- National Blood Pressure Month
- National Hamburger Month
- National Photograph Month
- National Recommitment Month
- National Salad Month
- Older Americans Month
- Pacific Islander Heritage Month
Weekly Celebrations:
- Nurse's Week – first full week of month
- Wildflower Week – week two
- National Bike Week – third week
- National Police Week – third week of month
- Emergency Medical Services Week – fourth week of month
May, 2021 Daily Holidays, Special and Wacky Days:
May 1
Free Comic Book Day – first Saturday in May
Herb Day – first Saturday in May
Kentucky Derby Day – first Saturday in May
National Fitness Day – first Saturday in May
May 2
May 3
May 4
National Candied Orange Peel Day
National Teacher's Day – Tuesday of first full week of May
May 5
Bike to School Day – First Wednesday in May
May 6
National Tourist Appreciation Day
May 7
International Tuba Day – first Friday in May
Space Day – first Friday in May
May 8
Child Care Provider Day or Daycare Provider Day – Friday before Mother's Day
Military Spouses Day the Friday before Mother's Day
National Outdoor Intercourse Day
National Train Day– Saturday closest to May 10th
National Windmill Day – the second Saturday in May
World Red Cross Day / World Red Crescent Day
May 9
Birth Mother's Day – Saturday before Mother's Day
International Migratory Bird Day the second Saturday in May
Lilac Sunday second Sunday in May
Mother's Day second Sunday in May
May 10
May 11
May 12
National Receptionist Day the second Wednesday in May
School Nurses Day the Wednesday during Nurse's Week
May 13
May 14
May 15
Armed Forces Day – third Saturday of month
May 16
May 17
May 18
May 19
World Plant a Vegetable Garden Day
May 20
Be a Millionaire Day – now we all can go for that
May 21
National Bike to Work Day – third Friday of month
National Endangered Species Day – third Friday in May
National Waiters and Waitresses Day
May 22
May 23
May 24
Victoria Day(Canada) – Monday preceding the 25th
May 25
National Missing Children's Day
National Towel Day – in the UK
May 26
World Otter Day – Last Wednesday in May
May 27
May 28
Don't Fry Friday – Friday before Memorial Day
May 29
International Jazz Day – Saturday of Memorial Day weekend.
May 30
May 31
Memorial Day last Monday of month
Monthly Real Estate Marketing Ideas: June 2021 – Unique Themes & Dates
June 2021 MARKETING & INSPIRING IDEAS
June's Monthly Themes:
Month:
- Aquarium Month
- Candy Month
- Dairy Month
- Effective Communications Month
- Fight the Filthy Fly Month
- Gay and Lesbian Pride Month
- Great Outdoors Month
- National Accordion Awareness Month
- National Adopt a Cat Month
- National Fresh Fruit and Vegetables Month
- National Iced Tea Month
- Rose Month
- Turkey Lovers Month
Weekly Events:
- Fishing Week, Week 1
- Email Week, Week 2
- Lightning Safety Week – Last full week of Month
- National Flag Week – the Week of Flag Day on June 14
- National Gardening Week – First full week of month
June, 2021 Daily Holidays, Special and Wacky Days:
June 1
June 2
June 3
Repeat Day (I said “Repeat Day”)
June 4
National Doughnut Day always the first Friday in June
June 5
National Trails Day First Saturday in June
June 6
National Gardening Exercise Day– Get out and exercise with your plants.
National Frozen Yogurt Day – first Sunday in June
June 7
National Chocolate Ice Cream Day
June 8
June 9
National Strawberry Rhubarb Pie Day
June 10
June 11
National Flip Flop Day – second Friday in June
June 12
National Peanut Butter Cookie Day
June 13
June 14
Chinese Dragon Boat Festival – date varies
June 15
National Nature Photography Day
June 16
June 17
Nursing Assistants Day – date varies
June 18
National Splurge Day – Oh yeah!!
Take a Road Trip Day – third Friday in June
June 19
National Hollerin' Contest Day – third Saturday in June
World Juggler's Day – Saturday closest to June 17th
June 20
Father's Day – third Sunday
Finally Summer Day / Summer Solstice – date varies
National Turkey Lovers Day – third Sunday in June
June 21
June22
National Columnists Day -fourth Tuesday in June
June 23
June 24
International Fairy (or Faery) Day
National Handshake Day – last Thursday in June
June 25
National Food Truck Day – fourth Friday in June
Take Your Dog to Work Day Friday after Father's Day
June 26
June 27
June 28
Insurance Awareness Day – Now who do you think invented that!?!
International Body Piercing Day
June 29
June 30
Monthly Real Estate Marketing Ideas: July 2021 – Unique Themes & Dates
July 2021 MARKETING & INSPIRING IDEAS
July's Monthly Themes:
Month:
- Cell Phone Courtesy Month
- Dog Days of Summer – July 3 – August 11
- National Blueberry Month
- National Anti-Boredom Month
- Unlucky Month for weddings
- National Cell Phone Courtesy Month
- National Grilling Month
- National Hot Dog Month
- National Ice Cream Month
- National Park and Recreation Month
- National Picnic Month
- National Watermelon Month
Week Event:
- Week 2 – Nude Recreation Week
- Week 3 – Capture the Sunset Week Third full week in July
July 2021 Daily Holidays, Special and Wacky Days:
July 1
Canada Day / Dominion Day – observed the following day, if July 1 falls on a Sunday
Creative Ice Cream Flavors Day
International Chicken Wing Day
July 2
July 3
International Cherry Pit Spitting Day – first Saturday of month
July 4
Build A Scarecrow Day – first Sunday in month
Sidewalk Egg Frying Day– Hmmmm, I wonder why!?!
July 5
Work-a-holics Day – even though just about everyone is on 4th of July holiday
July 6
July 7
Father Daughter Take a Walk Together Day
National Strawberry Sundae Day
July 8
July 9
National Motorcycle Day – second Friday in July
July 10
July 11
National Blueberry Muffins Day
World Population Day — Previously Five Billion Day
July 12
July 13
Barbershop Music Appreciation Day
National Nitrogen Ice Cream Day
July 14
National Macaroni and Cheese Day
July 15
Cow Appreciation Day– Go out and give a cow a hug
July 16
July 17
July 18
National Caviar Day– something's fishy here
National Ice Cream Day – third Sunday of the month
July 19
July 20
Eid-Ul-Adha – date varies
Ugly Truck Day- it's a “guy” thing
July 21
National Hot Dog Day – third Wednesday in July
July 22
July 23
Suumer Olympics Opening Ceremony – rescheduled from last year due to COVID-19
July 24
National Day of the Cowboy – fourth Saturday in July
July 25
Parent's Day – fourth Sunday in July
July 26
July 27
Take Your Houseplants for a Walk
Take Your Pants for a Walk Day
July 28
July 29
July 30
International Day of Friendship
System Administrator Appreciation Day – last Friday in July
July 31
Monthly Real Estate Marketing Ideas: August 2021 – Unique Themes & Dates
August 2021 MARKETING & INSPIRING IDEAS
August's Monthly Themes:
Month:
- Admit You're Happy Month
- Family Fun Month
- Dog Days of Summer – July 3 – August 11
- International Pirate Month
- National Catfish Month
- National Eye Exam Month
- National Golf Month
- National Picnic Month
- Peach Month
- Romance Awareness Month
- Water Quality Month
Weekly Events:
- International Clown Week – always August 1-7
- Week 1 National Simplify your Life Week
- Week 2 National Smile Week
- Week 3 Friendship Week
- Week 4 Be Kind to Humankind Week
August, 2021 Daily Holidays, Special and Wacky Days:
August 1
Friendship Day – First Sunday in August
International Forgiveness Day – First Sunday in August
National Mountain Climbing Day
National Raspberry Cream Pie Day
Sisters Day – First Sunday in August
August 2
National Ice Cream Sandwich Day
August 3
August 4
National Chocolate Chip Cookie Day
August 5
August 6
August 7
Campfire Day – First Saturday in August
International Beer Day – First Friday in August
National Clown Day – Saturday during International Clown Week
International Hangover Day – First Saturday in August
National Mustard Day first Saturday
August 8
Summer Olympics Closing Ceremony
Sneak Some Zucchini onto Your Neighbor's Porch Day – now that's nasty!
Middle Child's Day – second Saturday in August
August 9
August 10
August 11
August 12
Annual Perseid Meteor Shower – Peak Night – peak date varies slightly
August 13
Blame Someone Else Day – first Friday the 13th of the year.
National Kool-Aid Day – second Friday in August
August 14
Chinese Valentine's Day/Daughter's Day – 7th day of 7th Lunar Month
14/15 V-J Day – which date do you celebrate as the end of WWII?
August 15
Relaxation Day – now this one's for me!
August 16
August 17
August 18
August 19
August 20
August 21
National Honey Bee Awareness Day – Third Saturday
August 22
National Tooth Fairy Day – and/or February 28
August 23
August 24
Iconic American Restaurants Day
August 25
August 26
August 27
August 28
Race Your Mouse Day – but we are not sure what kind of “mouse”
Stuffed Green Bell Peppers Day
August 29
August 30
August 31
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You have so many great ideas I will be using a lot of them.
Thank you
Oh thank you! I’m so glad. I’m just getting the 2019 Monthly Special Themes and Holidays done for next year too. If you receive my emails you’ll receive them when they’re ready too.
Nice! I’ll definitely be reviewing form my 2019 Planning this coming month!
Great! There’s a lot of information in it!
Hi there. I am a new agent and find this info such as great resource. Not sure where to sign up though for the downloads. Can you help me please?
Samantha/Traci, hello! Congratulations on your new career! Great question…you can access the Resource Library HERE and the many articles on this site have downloads
With All this Great information I Am So Excited to get Started!!!!! Highly Motivated!!!
I’m so glad!! Thank you!
Is this a free program
Cheryl, yes…the 101+ Real Estate Marketing E-book with Unique Monthly Themes and Dates is a free download.