Below you'll find monthly real estate marketing ideas. You'll find the current month and upcoming months with the unique themes and special dates here BELOW.
How do you stay in front of your past customers and leads so they don't forget about you?
Be MEMORABLE and GET CREATIVE with these monthly themes and unique dates.
Download the printable and you'll receive all 12 months unique themes and special dates for each month.
Included is the 2021 “100 Real Estate Marketing Strategies and Ideas” e-Guide.
Monthly Real Estate Marketing Ideas Below
1. Have a professional binder you give to clients & prospects
The binder sets you up as a true professional. I’m surprised at the number of agents who don’t give one to clients and prospects.
I have clients that tell me years later they still have theirs and they’ve kept all their home selling/buying info in it. It was an easy reference for them and they loved it.
Go To: RealEstateSpice.com/binder for templates, visuals and how you can make your own binder.
2. Have A Monthly, valuable real estate Newsletter
Have valuable real estate information so it's helpful to your customers and leads. Offer home tips and local events to add local flair.
Be Strategic with creating links in your newsletter so you can see who is engaged and what they’re clicking on. For instance I include something for buyers and sellers…if I see someone clicked on a link it’s a flag to me they may be buying or selling soon.
In my last newsletter I generated 8 CMAs, 6 direct phone calls and 10 emails to me within 24 hours of sending it…Not to mention the people who called and emailed me after receiving it just to say “Hi”…I LOVE IT! It's such a great way to connect with your sphere.
Learn how to create a super simple strategic newsletter that gets you leads and referrals and keeps you top of mind. I take you step-by-step in this course and you have an exclusive Mastermind community and group coaching to help you implement this.
3. Farm frequently traveled roads and streets
It's a FREE BILLBOARD FOR YOU! Get listings on highly traveled roads and you'll receive so many calls.
I’ve received many excellent leads that's resulted in great leads converting to high commissions from people calling on my signs.
4. Have YOUR OWN real estate website
You want a site that your users love to use and also captures leads and information for you. I've used the same website company for years and LOVE THEM.
The website company I used does this and is only $59.00/MO. That is so inexpensive for all of those capabilities.
In fact here is their PRICE GUARANTEE: “We're so sure we provide the best value for your dollar, if you can find any Real Estate Website Provider who has the same features at a lower price, we'll beat their price!”
What to look for?
* Fully integrated IDX Search
* Excellent CRM
* Optimized for mobile devices
* Multiple lead capture features
* Social Media Integration to leverage your social media network
* The ability to create your own blogs
* Video integration capabilities
* Fast Server
* Exceptional support
5. Market HUD homes
This has literally made me Thousands of dollars over the years. I’ve had many agents ask me how to do this and turn them into customers.
I don't actively market them now but I made $16,000 in the last 2 months from past clients and referrals as a result of this technique I employed years ago. LEARN HOW TO DO THIS and start generating your own leads now.
6. Your Business Card
I have fold-over business cards that stand upright like a tent. I leave everywhere and particularly at homes I show.
It’s very prevalent and stands apart because they stand up. Plus, it's a mini-marketing brochures. There's plenty of room for copy. It's nicely done so people don't throw it away.
7. Call To Action On Your Email Signature
I have a composed signature area on my email. My email signature includes this… “Search All Homes listed for sale, Cick Here”
8. Include A Testimonial In Your Email Signature
I include a client testimonial in mine. I also have a link that states: See what others say…with a link to my testimonials on my website.
9. Create Your Own Contact Info In Your Phone
Have your business pic in there, your tagline and all of your contact info. When someone asks for your card or your contact info you can simply text (or email) You…your saved contact information on you. Just forward the contact.
10. Create Theme Months
Using the monthly marketing ideas and unique dates from See Below. Offer a tip of the month using one of the unique themes/days. See below for the current month themes/dates and receive them monthly. GET YOURS BELOW.
11. And Get 91+ More Ideas On “101+ Marketing Ideas For Realtors From A Realtor” Get It Now, Below
Many people have offered to to pay me for this after they received it…they said it was that good and helpful! It's yours, Free!
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Don't lose your customers to another agent
stay engaged with these unique themes & dates
Yes, here are the current ones…have a blast with them, stay on top of the dates and create activity around some!
To keep it concise and simple for you, the dates are listed in order below. Get creative, have fun and be notified of these days regularly. Enter your email to receive them in a printable format monthly.
We love sharing tips and ideas! Wondering how to hit the 6+ level income? Head on over to The 1 Common Denominator of 6+ Figure Agents.
Monthly Real Estate Marketing Ideas: March 2021 – Unique Themes & Dates
March 2021 MARKETING & INSPIRING IDEAS
March's Monthly Themes:
- Irish American Month
- Music in Our Schools Month
- National Celery Month
- National Craft Month
- National Frozen Food Month
- National Irish American Heritage Month- designated by Congress in 1995.
- National Nutrition Month
- National Peanut Month
- National Women's History Month
- Red Cross Month
- Social Workers Month
March's Theme Days:
Employee Appreciation Day first Friday in March
National Salesperson Day – first Friday in the month
World Day of Prayer – First Friday of the month
Namesake Day – first Sunday in March
Popcorn Lover's Day – second Thursday
Worship of Tools Day – guys, you can relate
Genealogy Day – second Saturday in March
International Fanny Pack Day – second Saturday in March
Daylight Savings begins at 2:a.m. – date varies
National Pi Day – Why today? Because today is 3.14, the value of Pi.
Tea for Two Tuesday – third Tuesday in March
Submarine Day – the hero sandwich or the boat??
Absolutely Incredible Kid Day – third Thursday of month
International Sports Car Racing Day – third Saturday of month
National Quilting Day – third Saturday of month
Spring (Vernal) Equinox – date varies
National / World Agriculture Day – date varies
Passover begins at sundown – date varies
Palm Sunday – date varies
Monthly Real Estate Marketing Ideas: April 2021 – Unique Themes & Dates
April 2021 MARKETING & INSPIRING IDEAS
April's Monthly Themes and Unique Dates:
- National Humor Month
- International Guitar Month
- Keep America Beautiful Month
- Lawn and Garden Month
- National Kite Month
- National Poetry Month
- National Pecan Month
- National Welding Month
- Records and Information Management Month
- Stress Awareness Month
- Sexual Assault Awareness Month
- Week 1 Library Week
- Week 1 Read a Road Map Week.
- Week 2 Garden Week
- Week 3 Organize Your Files Week
- Week 3 Medical Labs Week
- Week 4 Administrative Assistants Week
- Week 4 National Karaoke Week
April, 2021 Daily Holidays, Special and Wacky Days:
National Burrito Day – first Thursday of month
Good Friday – date varies
National Walk to Work Day – first Friday of month
Don't Go to Work Unless it's Fun Day – we know your decision
Easter Sunday – date varies
Dyngus Day always the Monday after Easter
Plan Your Epitaph Day – a little morbid if you ask me
Caramel Popcorn Day – Most likely created by a popcorn maker, or an Ecard company.
National Walking Day – first Wednesday in month
Eight Track Tape Day – do you remember those?
National Teach Children to Save Day – the date in April changes every year
Big Wind Day – this day blows me away!
National Library Workers Day – Tuesday of Library week in April
Ramadan – begins at sundown, date varies
Look up at the Sky Day – don't you have anything better to do?
National Bookmobile Day – The second Wednesday in April
Income Taxes Due (most years, it's on the 15th)
National High Five Day third Thursday
National Stress Awareness Day – first workday after U.S. taxes are due
Husband Appreciation Day – third Saturday in April
Record Store Day – third Saturday in April
World Circus Day – third Saturday in April
International Juggler's Day – also applies to multi tasking office workers
Patriot's Day – third Monday of the month
Take Your Daughter to Work 4th Thursday
National Zucchini Bread Day – they hold this at a time when you are not sick of all that zucchini.
Kiss Your Mate Day – guys, do not forget this one. Kiss her, then read her some poetry.
Arbor Day -last Friday of month
Real Estate Monthly Content Ideas: May 2021 – Unique Themes & Dates
May 2021 MARKETING & INSPIRING IDEAS
May's Monthly Themes:
- Asian American Month
- Date Your Mate Month
- Foster Care Month
- Gifts from the Garden Month
- Lupus Awareness Month
- Mystery Month
- National Barbecue Month
- National Bike Month
- National Blood Pressure Month
- National Hamburger Month
- National Photograph Month
- National Recommitment Month
- National Salad Month
- Older Americans Month
- Pacific Islander Heritage Month
- Nurse's Week – first full week of month
- Wildflower Week – week two
- National Bike Week – third week
- National Police Week – third week of month
- Emergency Medical Services Week – fourth week of month
May, 2021 Daily Holidays, Special and Wacky Days:
Free Comic Book Day – first Saturday in May
Herb Day – first Saturday in May
Kentucky Derby Day – first Saturday in May
National Fitness Day – first Saturday in May
National Teacher's Day – Tuesday of first full week of May
Bike to School Day – First Wednesday in May
International Tuba Day – first Friday in May
Space Day – first Friday in May
Child Care Provider Day or Daycare Provider Day – Friday before Mother's Day
Military Spouses Day the Friday before Mother's Day
National Train Day– Saturday closest to May 10th
National Windmill Day – the second Saturday in May
Birth Mother's Day – Saturday before Mother's Day
International Migratory Bird Day the second Saturday in May
Lilac Sunday second Sunday in May
Mother's Day second Sunday in May
National Receptionist Day the second Wednesday in May
School Nurses Day the Wednesday during Nurse's Week
Armed Forces Day – third Saturday of month
Be a Millionaire Day – now we all can go for that
National Bike to Work Day – third Friday of month
National Endangered Species Day – third Friday in May
Victoria Day(Canada) – Monday preceding the 25th
National Towel Day – in the UK
World Otter Day – Last Wednesday in May
Don't Fry Friday – Friday before Memorial Day
International Jazz Day – Saturday of Memorial Day weekend.
Memorial Day last Monday of month
Monthly Real Estate Marketing Ideas: June 2021 – Unique Themes & Dates
June 2021 MARKETING & INSPIRING IDEAS
June's Monthly Themes:
- Aquarium Month
- Candy Month
- Dairy Month
- Effective Communications Month
- Fight the Filthy Fly Month
- Gay and Lesbian Pride Month
- Great Outdoors Month
- National Accordion Awareness Month
- National Adopt a Cat Month
- National Fresh Fruit and Vegetables Month
- National Iced Tea Month
- Rose Month
- Turkey Lovers Month
- Fishing Week, Week 1
- Email Week, Week 2
- Lightning Safety Week – Last full week of Month
- National Flag Week – the Week of Flag Day on June 14
- National Gardening Week – First full week of month
June, 2021 Daily Holidays, Special and Wacky Days:
National Doughnut Day always the first Friday in June
National Trails Day First Saturday in June
National Gardening Exercise Day– Get out and exercise with your plants.
National Frozen Yogurt Day – first Sunday in June
National Flip Flop Day – second Friday in June
Chinese Dragon Boat Festival – date varies
Nursing Assistants Day – date varies
National Splurge Day – Oh yeah!!
Take a Road Trip Day – third Friday in June
National Hollerin' Contest Day – third Saturday in June
World Juggler's Day – Saturday closest to June 17th
Father's Day – third Sunday
Finally Summer Day / Summer Solstice – date varies
National Turkey Lovers Day – third Sunday in June
National Columnists Day -fourth Tuesday in June
National Handshake Day – last Thursday in June
National Food Truck Day – fourth Friday in June
Take Your Dog to Work Day Friday after Father's Day
Insurance Awareness Day – Now who do you think invented that!?!
Monthly Real Estate Marketing Ideas: July 2021 – Unique Themes & Dates
July 2021 MARKETING & INSPIRING IDEAS
July's Monthly Themes:
- Cell Phone Courtesy Month
- Dog Days of Summer – July 3 – August 11
- National Blueberry Month
- National Anti-Boredom Month
- Unlucky Month for weddings
- National Cell Phone Courtesy Month
- National Grilling Month
- National Hot Dog Month
- National Ice Cream Month
- National Park and Recreation Month
- National Picnic Month
- National Watermelon Month
- Week 2 – Nude Recreation Week
- Week 3 – Capture the Sunset Week Third full week in July
July 2021 Daily Holidays, Special and Wacky Days:
Canada Day / Dominion Day – observed the following day, if July 1 falls on a Sunday
International Cherry Pit Spitting Day – first Saturday of month
Build A Scarecrow Day – first Sunday in month
Sidewalk Egg Frying Day– Hmmmm, I wonder why!?!
Work-a-holics Day – even though just about everyone is on 4th of July holiday
National Motorcycle Day – second Friday in July
World Population Day — Previously Five Billion Day
Cow Appreciation Day– Go out and give a cow a hug
National Caviar Day– something's fishy here
National Ice Cream Day – third Sunday of the month
Eid-Ul-Adha – date varies
National Hot Dog Day – third Wednesday in July
Suumer Olympics Opening Ceremony – rescheduled from last year due to COVID-19
National Day of the Cowboy – fourth Saturday in July
Parent's Day – fourth Sunday in July
System Administrator Appreciation Day – last Friday in July
Monthly Real Estate Marketing Ideas: August 2021 – Unique Themes & Dates
August 2021 MARKETING & INSPIRING IDEAS
August's Monthly Themes:
- Admit You're Happy Month
- Family Fun Month
- Dog Days of Summer – July 3 – August 11
- International Pirate Month
- National Catfish Month
- National Eye Exam Month
- National Golf Month
- National Picnic Month
- Peach Month
- Romance Awareness Month
- Water Quality Month
- International Clown Week – always August 1-7
- Week 1 National Simplify your Life Week
- Week 2 National Smile Week
- Week 3 Friendship Week
- Week 4 Be Kind to Humankind Week
August, 2021 Daily Holidays, Special and Wacky Days:
Friendship Day – First Sunday in August
International Forgiveness Day – First Sunday in August
Sisters Day – First Sunday in August
Campfire Day – First Saturday in August
International Beer Day – First Friday in August
National Clown Day – Saturday during International Clown Week
International Hangover Day – First Saturday in August
National Mustard Day first Saturday
Sneak Some Zucchini onto Your Neighbor's Porch Day – now that's nasty!
Middle Child's Day – second Saturday in August
Annual Perseid Meteor Shower – Peak Night – peak date varies slightly
Blame Someone Else Day – first Friday the 13th of the year.
National Kool-Aid Day – second Friday in August
Chinese Valentine's Day/Daughter's Day – 7th day of 7th Lunar Month
14/15 V-J Day – which date do you celebrate as the end of WWII?
Relaxation Day – now this one's for me!
National Honey Bee Awareness Day – Third Saturday
National Tooth Fairy Day – and/or February 28
Race Your Mouse Day – but we are not sure what kind of “mouse”