Real estate hashtags are a very powerful tool in your real estate marketing strategies WHEN USED CORRECTLY.
Using them correctly results in increased engagement and more exposure thus leading to lead generation in your real estate business.
Hashtags serve different purposes depending on the social media platform. Knowing how to use hashtags in each social media platform will improve your engagement.
This article explains how to use real estate hashtags for optimal results.
Be sure to watch the VIDEOS below for more tips on using hashtags effectively in your real estate business.
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Be sure to get your “Top 100 Real Estate Hashtags THAT BOOST YOUR BUSINESS” below.
Save this PDF guide and access it anytime. It's a useful tool to have handy in your real estate marketing toolbox.
Table of Contents For Real Estate Hashtags and How To Best Optimize Them:
Do's & Don'ts Of Real Estate Hashtags
How To Use Them In The Most Popular Realtor® Social Media Platforms
A hashtag looks like this: #austintexashomes. They're used in social media when you're posting text and can help a particular post stand out amidst a sea of other posts.
They can be used to market your business and can help your social media activity stand out if set up correctly.
It's important to know how each social media platform uses hashtags and how the audience within that platform uses hashtags.
If they're not used correctly, you could waste your time and jeopardize the impact of your posts. You could also jeopardize your social media account.
Using real estate hashtags properly can be a very powerful way to help you stand out on social media. But, you need to use them properly for maximum effectiveness.
This article and e-guide PDF goes through popular social media platforms for real estate agents and best practices for using hashtags within each platform.
How To Create A Real Estate Hashtag
1. Use the Hashtag symbol (#), just the pound sign, before your word or connected words.
Some people say it's okay to have the hashtag after your word but most use hashtags before the word.
2. Do not leave spaces between the words. Connect all the words together. Example: #austintexashomes.
3. Do not use punctuation in your hashtags.
How hashtags work on social media: Twitter, Instagram & Facebook Hashtag Tips
Do's and Don'ts Of Real Estate Hashtags
1. Don't use too many hashtags and make your post look spammy.
2. Don't use so many hashtags within your explanation text. Doing this breaks up the context of your text and message. It makes it difficult to read.
This is an example of a text within a post: “Luxury home in #AustinTexas just listed. Don't miss this #premiereaustinproperty. #AustinTX is ranked as one of the premier places to live…” Don't Do This.
3. Do know the hashtag requirements of each social media platform. Most have limitations on how many hashtags you can use.
Some platforms will ban or penalize your account if you use excessive hashtags on individual posts. Consequently, be sure to know how to use hashtags so this doesn't happen to you.
Now Facebook as of July 2020 changed their hashtag algorithm and how they index posts within Facebook.
It's still in the preliminary stages so I suggest you experiment with real estate hashtags on Facebook and see what's happening with your posts.
Be sure to watch this video below that reviews some of the changes Facebook made in July 2020 and the suggested best practices for Facebook Hashtags.
How to Use Facebook Hashtags to Improve Your Reach In Your Real Estate Business
1. Using 1 hashtag results in the most engagement on a facebook post (even better than 0 hashtags).
2. Including 10 or more hashtags in one Facebook may decrease engagement.
3. Based on the research by Social Bakers, using 1-2 hashtags results in optimal engagement on your facebook post.
4. How many can you actually use? Up to the maximum number of characters facebook allows in a post.
The facebook audience hasn't grasped how to use hashtags compared to some of the other platform audiences. Also, Facebook doesn't really promote the use of them.
Other social media platforms use them as a ‘search engine' to help users find articles and products under a certain topic. Pinterest does this as you'll see below.
Make sure you use facebook hashtags related to your farm area.
Use best practices when using facebook hashtags strategically in brand recognition and marketing. Head over and see the suggestions where 13 experts weigh in.
Find Facebook's hashtag rules and guidelines here.
If you're not on Pinterest you may want to consider using this platform in your real estate business.
If you don't have time consider hiring a marketing person who understands Pinterest and can manage this for you.
Pinterest real estate marketing takes time and effort but it's well worth it. Pinterest sends more traffic to a website than Facebook and Twitter combined and 30% of its users earn over 100K/year.
The pinterest platform serves as a visual search engine. It's users enter a topic in the top section, in the search area, and visual *pins* pop up and show in their feed.
It's important to understand what pins show up in the Pinterest search engine feed so you use hashtags correctly in your Pinterest marketing strategy.
Do Your Research And Use hashtags effectively
Take time and go in the platform and perform your own search. You'll find the search bar in the top left corner in the platform.
Type in various words related to your market such as: Austin Texas Real Estate; Austin Texas Homes; Homes in Austin and various other topics related to your area. See what shows up in your Pinterest search.
Pinterest uses hashtags to help place your pins in the proper search feed. Hashtags give Pinterest an idea of what your Pin is about and helps place your pins in the proper search feed.
It allows up to 20 hashtags, however, I advise not using this many. Using so many pins in Pinterest can make your pin look spammy.
Find Pinterest's hashtag rules and guidelines here.
How to Use Instagram Hashtags for Maximum Exposure In Your Real Estate Business
For a step by step guide on how to use hashtags strategically head on over to this article.
Find Instagram's hashtag rules and guidelines here.
Below you'll find the top 100 Real Estate Hashtags to use in your business.
Be sure to get creative with your area, know your demographic and what attracts your SOI to your business and your brand.
Hashtags when used effectively can build your brand awareness, increase your reach and help to keep you top of mind – all which can help increase your sales!
Real Estate Hashtag Generator
Be sure to download the 100 Best Real Estate Hashtags and how to use them properly e-guide.
You can also use theses real estate hashtag generator for additional ideas.
1. #homes
2. #home
3. #realty
4. #brokerage
5. #realestate
6. #listing
7. #greatvalue
8. #Realtors
9. #luxuryrealestate
10. #mansion
11. #HUDhome
12. #foreclosure
13. #househunting
14. #makememove
15. #luxuryliving
16. #homegoals
17. #housegoals
18. #investmentproperty
19. #emptynest
20. #broker
21. #realestateagent
22. #locationlocationlocation
23. #rentalproperty
24. #livinginparadise
25. #(get clever here…clever grabs attention)
Think of something trending, use a play on words or something unique with a twist. Depending on the social media forum get creative and have some fun with these.
Facebook is an ideal platform to use creative hashtags. It’s not used as a search engine and you only have a second to grab someone’s attention within the platform when they’re scrolling through their feed.
People scan your text within Facebook and a creative hashtag can really pop.
26. #openhouse
27. #offmarketlisting
28. #pocketlisting
29. #newlisting
30. #homeforsale
31. #renovated
32. #largeyard
33. #fencedyard
34. #cornerlot
35. #culdesac
36. #granitecounters
37. #eatinkitchen
38. #motherinlawsuite
39. #motherinlawapartment
40. #lowmaintenanceliving
41. #possibleVRBO
42. #closetoschools
43. #petfriendly
44. #dogsokay
45. #catsokay
46. #condo
47. #coop
48. #twofamily
49. #midcenturymodern
50. #colonial
51. #urbanliving
52. #Victorian
53. #bungalow
54. #starterhome
55. #cashcow
56. #wontlast
57. #dreamhome
58. #fixandflip
59. #turnkeyinvestment
60. #pool
61. #massivecurbappeal
62. #justsold
63. #parklikeyard
64. #selling
65. #townhouse
66. #brownstone
67. #frontporch
68. #parking
69. #curbappeal
70. #justlisted
71. #dontmiss
72. #rambler
73. #singlefamilyhome
74. #adultcommunity
75. #retiredcommunity
76. #walkableneighborhood
77. #HOA
78. #treelinedstreet
79. #downtown
80. #uptown
81. #urban
82. #yourneighborhood + style of home
83. #yourneighborhood + real estate
84. #yourneighborhood + home
85. #yourneighborhood + home for sale
86. #yourneighborhood + realtor
87. #yourneighborhood + life
88. #yourneighborhood + living
89. #closest big city + real estate
90. #closest big city + home for sale
91. #closest big city + realtor
92. #closest big city + life
93. #closest big city + living
94. #outdoorliving
95. #closetothe(insert whatever is popular/unique for your area)
96. #greattransportation
97. #dogparknearby
98. #publictransportclose
99. #traxclose
100. #trainclose
101. #yourbrokerage
102. #realestateexperts
103. #referrals
104. #yourpersonalbrand
105. #reducedfee
106. #your farm area + expert
107. #your farm area + brokerage
108. #your farm area + personal branding
109. #realestatehumor
110. #yourweeklylaugh
111. #fridayfans
112. #freecookies
113. #freewine
114. #bringyourcat
115. #felinefriendly
116. #bringyourdog
117. #poochfriendly
118. #motivationmonday
119. #thursdaythoughts
120. #thedailyhometip
121. #theweeklyhometip
And Comedy BreakTime –
Hashtag Humor From The Tonight Show Below … #WhyDidISayThat
Related Articles:
→ 7 Real Estate Social Media Post Ideas THAT GET RESULTS
→ 111+ Real Estate Slogans THAT BOOST YOUR BUSINESS
And Other Templates and Downloads:
→ 7 Musts Of A Real Estate Newsletter That Generate Leads: FREE e-Guide
→ Real Estate Marketing Strategies: Includes Monthly Themes & Special Dates
How To Use Hashtags In Popular Realtor® Social Media Platforms