These 6 unique real estate lead generation ideas WORK extremely well.

Whether you’re a new agent looking for ways to jump start your business or a seasoned agent/broker looking for ways you can generate more leads for yourself or your team the below are unique real estate lead generation ideas that work and most agents aren’t doing them.  

Make sure you get your free download “6 Unique Lead Generation Ideas That Work” 

Real Estate Lead Generation Ideas

Are you paying for leads in which other agents receive also.

Are you looking for others ways to generate business that gets you leads and a heck of a lot easier than cold calling? Or calling the same leads other agents are calling?

Do you ask yourself how can you have a steady stream of ready to go sellers and buyers CALLING YOU?


How can you have a consistent flow of people ASKING YOU TO REPRESENT THEM?  Asking you for help and guidance? 

Below are UNIQUE ways to generate YOUR OWN REAL ESTATE LEADS. 

It’s much easier, enjoyable and conversions are higher when you’re not competing with so many agents for the same seller and buyer leads.


Have steady commissions coming in by implementing a couple of the systems and real estate ideas below.

Creating a consistent system of lead generating strategies will generate a steady flow of leads and referrals.

6 Unique Real estate Lead Generation Ideas That Work And Most Agents Aren’t Doing

1. Market HUD Properties To Get Strong Buyer Leads 

Front Porch Says Market HUD Homes
When I started as an agent most people I knew already had homes…homes are not something people buy and sell daily.

I realized I needed to figure out a way to have buyers who are looking and ready…CALLING ME.

It took a LOT OF TIME calling FSBO’s, calling Expireds…sending emails, postcards and marketing material to them…AND EVERYONE ELSE IS CONTACTING THEM TOO!

I stepped back and thought about it.

What was an efficient use of my time, where I could locate leads…and have people calling me?

I needed leads…and needed them fast.  I had bills to pay and a business to jump-start!

So I searched and searched for different ways to generate my own leads and I stumbled on this lead generating strategy. 

 Any licensed Realtor® can market HUD homes. Hmmmm, what is this?

I tested and tweaked and learned how to strategically market HUD homes so buyers were calling and reaching out to me.

I  learned HOW TO CONVERT THEM TO CLIENTS who purchased properties.


2.  Have a fold over realtor® business card

Folded Unique Realtor Business Card Showing inside front and back

The above real estate business card is mine and stands up like a tent  


Leave your own stand up business cards:

1.  In your geographic area and where your ideal clients hang out

2When you show homes (many agents leave their cards and their cards are laying flat…leave your tent cards next to these cards…yours will stand tall and stand out against the others…this is another way for you to separate yourself from the other agents)

3.  Leave them next to your raffle jar (see number 6 below)

4.  Get creative.  When I hand people my card their eyes open a bit wider, they open it up and they turn my card around and study it.

IT LEAVES AN IMPRESSION.  I’ve received SO MANY CALLS from my card over the years.

You can order these from any of your local printers or this company has multiple options and you can set yourself apart by customizing your real estate business cards.

3.  Farm highly traveled roads for listings. your real estate listing sign turns into a free billboard for you 

Busy Road With Houses and Cars On It
I stumbled on this years ago but it’s brought so much business over the years.

Some time ago a referral asked me to to sell their grandparents home.

I said of course I’ll list and sell it.

I received so many calls from that listing sign on the busy street.  And, from people calling me who know me in the community too.

It’s a great way to generate leads AND stay top of mind in your community.

My photo is on all my listing signs. I highly recommend you do too. I also have my tagline on my listing signs.

If you don’t have a tagline I recommend you come up with one and place it on all of your marketing materials.

I received so many calls from that sign…not only from people curious about the home and people looking for homes…but people I know in the community calling me mentioning they just saw me (on the sign!).

This had been a great way to generate leads over the years and also brand/business recognition. 

I stay top of mind when people see me (my business) all over.  

People are driving these well traveled roads consistently.

Whether it’s driving to and from work, driving to their regular grocery store, driving their kids to and from school…these roads are traveled regularly (and daily) by people who will see you over and over again when they travel that road. 


I’ve had people call me from my signs and ask me general real estate questions…and they turn into clients or I get referrals from them.

My listing signs on highly traveled roads have brought in many sales…just from the highly trafficked exposure!

BTW – Always get an email address when people contact you and put them on your E-Zine (your super simple strategic realtor newsletter).

Learn the best real estate farming techniques to capitalize on this lead generation idea.

4.  Approach Businesses and Companies: Become The Company’s Go To Realtor®.


Skyscapers and people walking inside collage of money and handshake
Offer a free home seller’s guide in your packet. Have helpful information that soon to be sellers appreciate and that profiles you as the knowledgeable real estate professional.

Have a buyers packet with helpful, professional information that soon to be buyers find useful.

Offer gift certificates for referrals that the employees send you…perhaps the employee isn’t buying or selling yet but they know people who are.

Create packets for buyers and sellers and give them to the company.

Offer the packets to the company’s employees so they can give these to people they know.

1. Be sure to follow your state laws regarding referral fees and incentive offerings.

Each state has laws in which Realtors must follow regarding the dollar amount for a thank you gift/referral.

Offer things of value and/or fun events.

Companies are always looking for ways to keep employee morale up and keep their employees happy.

2. Have quarterly lunch events that can be specific for sellers/and or buyers.

3.  Invite other local businesses to provide a lunch or baked goods to the employees of the company.

Be sure to include your business card and/or a marketing flyer so they know you’re the one who set this up!

4. Host an employee off site event

5. Drop off a  ‘good morning station’ filled with baked goods, protein bars, tea, etc.  Leave your tent (stand up) business cards on the station!  **See #6 below

5.  generate real estate leads by Attending your city planning meetings.  be known as the local real estate authority.


You get a WEALTH OF INFORMATION at your planning meetings regarding developments, changes in zoning, upcoming commercial applications.

Share what you learn from these meetings with your clients and sphere. This information is GOLD…and most agents ARE NOT DOING THIS.

The people you meet at these meetings will be impressed that you’re there and keeping current on your city developments. Agents don’t attend these so you’ll set yourself apart!

Network at these meetings. Builders are often in attendance, business owners are in attendance…and the locals are there.

Gather business card, phone numbers and email addresses from the contacts you make.

Give them your custom business card (SEE #2 ABOVE).

Put everyone on your E-Zine (your strategic newsletter) so you continue to stay in front of them. 

6. Generate real estate leads by promoting local businesses

Monthly, promote a local business.

Profile that particular business in your E-Zine (your professional Realtor Newsletter).

Offer a fun raffle and offer gift certificates from that business.

Make sure you get Real Estate Spice’s “Unique Monthly Themes Months And Special Dates.” You can use these themes and special dates as a guide to help you decide which businesses you may want to profile.

Promote the businesses on social media and in your E-Zine (your monthly Realtor Newsletter).
Set up a raffle jar at their place of business where patrons drop in their contact info and can also indicate if they’re buying, selling and/or would like to be put on your E-Zine (your helpful, local Realtor Newsletter).

The business owner will love you for this, you’re extending goodwill in your community and you’ll be remembered.

Forbes explains in “How An Agent Can Claim A Territory In Real Estate” how you can OWN a  territory and highly recommends developing relationships with local businesses.

Employ one or all of the real estate lead generation ideas above.

Create systems in which you stay consistent with a particular lead generating strategy. Consistency is key to having a steady flow of real estate leads landing directly in your lap.

Implement the above and watch a steady stream of leads and commissions flow to you.

Don’t Miss This Below.  Every Realtor® should have a Custom Community and Real Estate Newsletter that sets you apart from other agents.


Get the information below.


A SIMPLE monthly newsletter can make you thousands of dollars if done right. Learn how to create 'triggers' within a newsletter to see what buyers/sellers are hot leads. Create your monthly newsletter so people Want To Open Them and See you as Their Professional Real Estate Advisor.

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6 Unique Real Estate Lead Generation Ideas (Most Aren’t Doing)