Pay at closing real estate leads can be the sweet spot when generating leads for your real estate business. It’s one of many lead generating strategies. 

Generating leads can be tough at times, and for some real estate agents, it’s a constant challenge. These pay at closing lead strategies will help keep your real estate lead database full.

Fill your buyer and seller lead pipeline and have more closings by adding this lead-generation model to your lead-generating strategy.

background house with sold sign says generate real estate pay at closing leads

There are multiple ways to generate real estate leads you pay at closing.

Below you’ll discover six ways to generate real estate leads with no upfront cost.

Get creative and stay open to ideas, companies, and methods.

PLAN AND EXECUTE and you’ll take your real estate business to the next level and maintain an exceptionally thriving business.

Get The PDF Guide “6 Best Ways To Get Real Estate Leads You Pay At Closing”

Pay At Closing Lead Overview

• Pay-at-closing real estate leads minimize upfront costs for agents by employing certain methods.

• Generate pay at closing real estate leads from different sources. These include referral-based methods, referral companies, pay-at-closing lead generation companies, and strategic tactics reviewed below.

• Incorporating these lead generation strategies helps real estate agents and brokers expand their network, broaden their business, and ultimately have more closings.

Real Estate Leads You Pay At Closing 

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1. Use Pay At Closing Lead Referral Companies

Realtors shaking hands

Pay At Closing Lead Referral Companies

This is an excellent way to generate real estate leads that are vetted and ready to buy or sell.

Many of these companies offer programs in which they provide you with real estate leads for which you pay when you close on the transaction. 

Some of these companies, however, have stringent qualifications to join their program.

Many of these real estate lead referral pay at closing programs will require you to have:

1. A certain number of years in the real estate industry

2. A certain number of transactions completed

3. Excellent real estate reviews and ratings

Not all pay at closing lead referral companies require the above so be sure to check out each company’s rules and requirements before applying to the company.

These real estate lead generation companies have a vested interest in whether you close a real estate deal (or not). 

These companies invest a lot of money in generating quality referral leads and they often vet these leads.  They want to be sure the referrals they give you will close and the seller or buyer has received high quality service from you.


Says Leads Maximum
COST FOR PAY AT CLOSING REAL ESTATE LEADS: Most take a minimum of 25% of your commission at closing.  Some have a base dollar amount and also take a percentage  of your commission at closing.

Ensure you do your due diligence so you know the exact amount you’ll be charged for the referral fee at closing.

Real Estate Leads Pay At Closing Referral Companies


This company has a stringent vetting program to join their verified partner agent network.  However, they claim you’ll receive vetted and exclusive leads.

For more information on the Rocket Mortgage Realtor® Referral program head HERE. 


Agent Harvest states they limit 3 agents to each referral lead. This gives the seller or buyer an opportunity to interview 3 different agents. 

You’ll find information on their AgentHarvest® Elite Agent™ program HERE.


You must first be a Zillow Premier Agent and then be *invited* by the company.

This I was told from Zillow “We look for our best Premier Agents on conversion rates, customer satisfaction scores and partnership with the Zillow Group. We work with different agents in every market.  In order for an agent to be in the running they need to start as a Premier Agent.”

You can check out their Premier Agent program HERE.

laptop that says lead generation on the screen

Pay At Closing Real Estate Lead Companies


They use proprietary software to find a good match between buyer, seller and the Realtor®.

They claim referral leads are exclusive to one agent.  Check out Agent Fixup HERE.


They notify the agent via text message and email when they have a new referral. The message includes the referral’s first name, city, estimated sale price or budget and a link to a page where the agent can accept or skip the referral.

The page shows the referral fee the agent agrees to pay when they successfully close on a property (typically 25-35% of the gross referred-side commission). 

They require that the agent quickly accept or skip the lead so the referral isn’t kept waiting. Head over HERE for more information on Agent Pronto.


They base their referral program on reviews the agents receive.  They claim if the agent continues to receive excellent review the company will continue sending buyer and seller referrals to the agent.

Depending on the amount of the closed transaction they charge a flat fee or a percentage.  Head over HERE for more details on List With Clever.


Referral cloud is an agent referral company that matches agents’ referrals with an accepting agent in a particular market.

The receiving agent is expected to use the platform and provide updates regarding the progress of the buyer or seller referral.

At closing the receiving agent pays a percentage fee which goes to the referring agent and a small percentage goes to Referral Cloud.  For more details head HERE. 


This company markets to buyers and sellers by promoting on their main page targeting referral leads “Save thousands on commissions” and “Find the best *agents* to compete for you.”

This may be or may not (everyone has their own opinions) in something in which you’d like to participate.  For more information on the Upnest referral fee and their agent referral program head HERE.


This company has stringent requirements to be a part of their agent network.  If you qualify they commit to sending you quality buyer and seller leads and you don’t pay any fees until you close. Learn more HERE.

2. Tap Into Future Closings 

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Tap Into Future Closings 

There are a number of companies that will extend you a commission advance and you and your broker agree to pay the company a fee or a percentage when an under contract transaction closes.

Each company has different parameters when extending a commission advance so it’s worth your time to research their requirements.

Most claim they can extend you the commission advance within 48 hours.

You can use these commission advances to pay for lead generating services, such as Listings To Leads, and other marketing help.

Watch the L2L Video Below:


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Real Estate Commission Advance Companies:


This company offers advance payment on commissions on pending and active listings. For more details on their commission advance program head HERE.

e-Commission also has a new program, a buy now and pay later at closing. This program allows you to purchase services and products from certain real estate vendors, including lead generation companies, and pay when you close on a transaction.


This company has been in business since 1992 and prides itself in funding advanced commisions within 2 days.  Learn more head HERE.


They state they have the lowest rates in the nation and offer same day approval. You can learn about them HERE.


Real Commissions offers a free online *fast* quote and state there is not a credit check. If you wish to move forward you then complete their online application.  Head HERE for more details.

3. Build A Referral Program

hand with pen says referrals

Build A Referral Program

Encourage your past clients and SOI to refer new clients to you by offering incentives. This could be a referral fee, a gift, or a paid-for service such as Spring home cleaning after the referral lead closes.

Remember to focus on your satisfied past clients. They’re often happy to refer others if they had a positive experience.

How To Build A Lead Referral Program

1. Clearly Define the Referral Rewards

Establish a clear and attractive referral reward system. This can include a fixed monetary reward, commission percentage, gift cards, home services, or other incentives. The reward should be enticing enough to motivate people to participate actively in your referral program. (Check with your state’s regulation on this)

Communicate the Program to Your Network

Ensure your clients, friends, family, and professional network know your referral program. You can use email newsletters, social media, your website, or direct communication to inform them. Explain how the program works and what benefits they can expect for referring a new client to you.

3. Always Provide Exceptional Service

The best way to encourage referrals is by providing outstanding service to your current clients. Satisfied clients are more likely to refer others to you. Happy clients become advocates for your business.

4. Create Referral Marketing Materials

Develop marketing materials specifically for your referral program. This can include business cards, flyers, or digital graphics that your clients and contacts can easily share. Ensure these materials clearly explain how the referral program works and how one can participate.

5. Keep in Touch with Past Clients

Regularly contact your past clients through newsletters, holiday cards, birthday greetings, or quick check-in calls. Keeping these relationships warm can lead to more referrals, as past clients remember your excellent service and are reminded to refer you to friends or family looking for real estate services.

4. Partner With Real Estate Agents

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Partner With Busy Real Estate Agents 

This is an excellent way to generate real estate leads with no upfront cost and you pay a percentage of your commissions when you close.

Many times a busy real estate agent cannot service all of their referrals, leads and current clients – some just don’t have the bandwidth or they want to take time off for vacation or other personal reasons.

You sign a referral agreement contract with them, an agreed upon commission percentage split upfront, and they receive their payment and you receive your commission payment at the time of closing.

Many local markets have their own Facebook groups where agents connect, share information regarding the local market and ask for help.  Post in the group that you’re available and able to work any leads they have.

Get the word out to everyone that you’re available anytime to work an agent’s extra leads.

Tell your broker and tell your real estate colleagues you want to help agents with their excess leads and help them in their business.

You may want to consider offering a higher commission split to the referring agent.  A referring fee is typically 25% however you may want to offer a higher referral fee.

You can create flyers, brochures and postcards offering your help and services to other agents.  Include testimonials from prior clients on these.

Stay consistent in your marketing to other agents and you’ll be top of mind when they need help with their excess leads!

Partner With A Real Estate Referral Agent

One of the most compelling reasons for a real estate agent to partner with a real estate referral agent is the potential to maximize business opportunities. A real estate referral agent doesn’t service clients, show homes or list homes. A referral agent acts as a funnel, directing qualified real estate leads and potential clients to the real estate agent.

In many cases, referral agents have networks that span different markets or niches, which means they can introduce real estate agents to diverse client pools they might not have tapped into on their own.

5. Maintain A Database Of Real Estate Professionals

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Maintain A Database Of Real Estate Professionals

You meet and do business with various real estate professionals across the country.

This could be another agent in which their client is selling their home in another state and relocating to your market and you’re helping the client on the buyer side.

It could be one of your sellers and they’re relocating to another state and you become familiar with the other agent helping them find a home in the new state.

It could be a loan officer, a title company and any other real estate professional.

Include these real estate professionals in your monthly, strategic e-Zine.

You can even send a quarterly e-Zine to them.  Mention your referral fee, offer valuable information to real estate professionals and include testimonials.

Ask them to stay in touch and when you have a referral you’ll send that referral their way.

I kept a databank for each state with notes on each real estate professional.

This helped me remember the professional experience I had with them so I could send my referrals to quality pros.

Develop relationships with these out of state Realtors® and when it comes time to refer someone to your market, they’ll think of YOU.


6. Join A Real Estate Referral Network Company

realtor in background 12 heads with connecting lines

Join A Real Estate Referral Network 

Real estate referral networks allow you to receive and refer real estate leads.

Many companies scrub the leads (ensuring quality leads) and some do not.  Just do your due diligence on the companies and find ones that work for you.

The percentage of the referring closing fees vary – but many do not charge a fee for receiving leads until you close. 

One agent told me she makes 50% of her annual commissions from referring leads to other agents.

Real Estate Referral Network Companies:


They pride themselves in providing vetted referral leads.  Their platform allows you to create an agent profile so buyers and sellers can read about you and your expertise in real time.

Refer buyer and seller leads and receive leads too. Learn more HERE.


Submit your referrals and let this company do the work for you.  They’ll match another agent with your buyer and seller leads. 

You’ll get your commission when the transaction closes. Learn more HERE.

No Upfront Cost Real Estate Leads Companies

Below are additional companies that offer real estate leads with no upfront costs: 

Get free exposure. Your profile will be searchable to thousands of clients every month with no upfront costs. There are no startup or monthly Fees (Partner) 

You don’t have to be an agent with Redfin.  You can sign up as a partner and there’s zero upfront cost to join and no obligation.

• Homelight Convert

“HomeLight Convert gives me the ability to lower my overhead costs and free up resources I can use to invest in my business. The icing on the cake is that there were no upfront costs! This is a no-brainer.” Nick S. Keller Williams

How To Make The Most Of Pay At Closing Leads

Once you’ve decided on your pay-at-closing strategy, it’s important to make the most of the leads that you receive. Here are some tips for maximizing your success with pay-at-closing leads:

1. Follow Up Quickly: The faster you follow up with a lead, the more likely they are to remember you and be interested in working with you. Make sure to follow up with leads within 24 hours to maximize your chances of success.

2. Be Professional: Make sure you’re presenting yourself as professional and knowledgeable in all your interactions with leads. This can help build trust and establish you as a top choice for their real estate needs.  Show off your professionalism by sending them your recent monthly real estate newsletter.

3. Offer Value: Provide leads with helpful information and resources that can help them in their home-buying or selling journey. This can include market reports, property listings, and tips on the home buying or selling process.

4. Stay Organized: Keep track of all your leads, including their contact information, the properties they’re interested in, and the stage of the process they’re in. This can help you stay on top of your follow-up and provide a better overall experience for the lead.

5. Build Relationships: The goal of lead generation is to build relationships that lead to closed deals. Make sure to listen to the needs and concerns of leads, and be a reliable source of information and support throughout the process.

6. Stay Focused On The Results: While building relationships is important, it’s also essential to focus on closing deals. Keep track of your conversion rates and make adjustments as needed to maximize your success.

7. Stay Top Of Mind: Remember to add them to your monthly real estate newsletter.


There are multiple ways to generate real estate leads that you pay at closing to grow your business.

Pay at closing real estate leads offer a low-risk, high-reward option for agents looking to maximize their ROI. By leveraging this type of lead source, you can tap into a lucrative market of buyers and sellers, all while minimizing your risk and maximizing your return. 

So if you’re looking for a reliable and effective way to grow your real estate business, consider pay at closing leads as one of your go-to lead generation sources.

When you get so busy with these leads, refer seller and buyer leads to other agents and earn a commission when they close.  Many agents share this is a great way they bring in additional income.

Or, grow your real estate business and bring on real estate agents to help you.  They would love to have leads provided for them!

The key to a successful real estate business is to keep your pipeline full of real estate leads – always.


In the ever-changing world of real estate, lead generation strategies play a critical role in the success of any real estate team. The traditional model of paying a monthly fee to a lead generation company for potential clients is still common, but a new approach is gaining traction: the pay-per-closing model.

As market leaders and market makers in the real estate industry continually look for innovative strategies to improve their business, this model is seen as a more favorable option, particularly for new agents.

Under the pay-per-closing model, when using a lead generation company, a real estate company or an agent doesn’t pay the lead generation company until a real estate transaction is closed successfully. It offers a distinct advantage to newer agents, as they only need to pay from their gross commission after a sale is finalized. This model helps mitigate the financial risk associated with acquiring potential leads, as it guarantees that agents pay only for a quality lead that results in a successful transaction.

In addition to providing financial security, this model also incentivizes lead generation companies to provide motivated buyers and quality leads. These companies know they will only be compensated when a lead converts into a successful transaction. As such, they are likely to ensure that each qualified lead they provide is genuinely interested in a property and has the potential to close a deal, whether with an experienced agent or a recruit.

This approach is also beneficial for real estate brokers. They can use this model to help their agents, particularly newer ones, secure quality leads without shouldering the often high monthly fees associated with traditional lead generation. Moreover, by opting for a pay-at-closing lead generation company, brokers can also position themselves as market leaders, offering innovative solutions to their teams and providing enhanced opportunities for both listing and buyer agents.

Pay-per-closing lead generation models offer an attractive alternative to the standard fee-based models. While it requires thorough research and a keen understanding of the agreements with lead generation companies, it could result in higher quality leads and improved chances of closing real estate transactions. Both experienced agents and those new to the industry can take advantage of this innovative approach, maximizing their opportunities in the ever-evolving real estate market.


Generating leads for your real estate business is the lifeblood to your business success, and strategies like pay-per-closing models can provide you with high-quality, motivated prospects while minimizing upfront costs and financial risk.

As a real estate entrepreneur get creative with your business – it’s yours to build and grow!

And I reiterate, keep your real estate lead pipeline full for continued success!

Frequently Asked Questions

What is a pay per closing lead generation model in real estate?

The pay per closing lead generation model in real estate is a service or method where real estate professionals pay for leads only when a transaction successfully closes. Instead of paying upfront for leads, agents pay a percentage of their commission after a deal is completed, reducing financial risk and ensuring they only pay for successful connections.


How does pricing work for pay per closing real estate leads?

Pricing in a pay per closing model is typically a percentage of the agent’s commission from the closed deal rather than a flat fee per lead. The exact percentage can vary depending on the agreement between the agent and the lead generation company. It may depend on factors such as market conditions, the value of the property, and the volume of leads provided.


What are the benefits and drawbacks of pay per closing lead generation in real estate?

Pay per closing lead generation can offer benefits such as reduced financial risk and a guarantee of only paying for successful leads. However, the potential drawbacks include possibly higher costs in the long run (as successful leads will often cost more than upfront ones) and dependence on the quality and conversion rate of the leads provided by the lead generation company.


How reliable is pay per closing for real estate lead generation?

Reliability can vary greatly depending on the lead generation company and the quality of the leads they provide. Successful use of this model requires the provider to supply high-quality, conversion-ready leads, so due diligence in choosing a provider is essential. Some companies have strong track records, but individual experiences can differ.


Are there any reputable companies that offer pay per closing real estate lead services?

There are many companies that offer pay per closing real estate lead services, though their reputation and effectiveness can vary. Reputable companies will have positive testimonials, transparent pricing structures, and a successful lead conversion track record. As this space is always evolving, it is recommended to research current providers to find the most up-to-date and reliable options.

Get The PDF Guide “Real Estate Leads Paid At Closing: 6 Ways To Get Them”  

6 BEST Ways To Get Real Estate Leads You Pay At Closing 6 BEST Ways To Get Real Estate Leads You Pay At Closing