These top 7 ways to generate real estate buyer leads in 2023 are a great way to keep your pipeline full and your real estate business growing.

Real estate agents often ask how to generate home buyer leads without spending thousands of dollars monthly.

For some agents, the stress of inconsistent leads is enough to throw in the towel.  They need income, and without enough real estate leads, there aren't enough clients, and without enough clients, there aren't enough closings.

For other agents and brokers, they want to grow their real estate business and need more leads.

Whatever camp you're in, you'll find proven methods here to generate more real estate buyer leads now…

However, you must do the following.

magnet that has the words lead attached to it and says 7 top methods to generate buyer leads

You must commit to consistent buyer lead generation activities and campaigns.

A real estate agent who commits to consistent real estate lead generation needs systems in place to regularly generate real estate buyer leads.

Every successful real estate agent has methods in place to regularly generate real estate leads.

For these agents, generating real estate leads isn't done haphazardly.

Successful real estate agents have committed to methods that systematically, regularly generate leads and referrals.

They know having systems in place to consistently generate leads is one of the foundations of a successful real estate business.

However, some real estate agents and brokers who want more buyer leads are feeling overwhelmed.

These same agents and brokers have the best of intentions, are excellent real estate professionals but are struggling in various ways.

And, they often feel there's not enough time or finances to commit to methods that regularly generate real estate leads.

What, oh what can be done is a question many real estate agents and brokers ask. 

wooden table on it has a paper with question mark and says more buyer leads

There are a variety of strategies you can implement to generate home buyer real estate leads.


•  Won't cost you thousands of dollars monthly

•  Will keep you at the forefront of prospective buyers

•  Allow you to leverage yourself

•  Saves you time by using digital marketing methods that expose you to many people and potential buyers at one time

•  Will help you become the market leader in your area

woman hands out open with people heads floating above them and says generate more buyer leads with these

7 Proven Ways To Generate Buyer Leads In 2023

1. Use L2L

Use L2L's done for you lead generating real estate tools such as social media ads ready to launch in 1 click, landing pages ready to use to generate buyer leads and useful PDF guides for buyers. 

These easy to use tools have helped over 50,000 agents generate buyer leads.

And, the above are just a few of the incredible suite of lead generating tools Listings To Leads has that generate real estate buyer leads for real estate agents and brokers.

Watch the video below on how you can use Buyer and Seller PDF Guides from L2L to generate buyer leads.

L2L is trusted by hundreds of companies.

These real estate companies include:


• Long & Foster

• Sotheby's Realty

• Century 21 Real Estate

• Coldwell Banker Real Estate

• Engel and Volkers

• And hundreds more

L2L Lead Generating Real Estate Tools Include:

• 100+ Tools to Market Listings for Buyer & Seller Leads

•  90+ Social Media Ads Ready to Launch in 1 Click

•  84+ Landing Pages Ready to Use (Unlimited Can Be Created)

• 75+ PDF Guides for Buyers, Sellers and Homeowners

•  42+ Social Media Content Targeted To Buyers for Auto Posting

• And so much more

2. Set Up A Free Google Local Services Ad

Says Local Services

Be sure to have your local services google ad set up.

It's important to have your own business presence on Google and this is free to set up.

Your ads will show up for people in your area and you only pay if someone calls or messages you directly through the ad.

Those who click on your ad will help you identify a motivated buyer.

Learn how google local services ads work here. 

3. Run Google Ads

Says Google Advertising Programs attract new customers google adwords

Running google ads can be an extremely effective buyer lead generation technique.

Take a look at the real estate agents and real estate broker offices running google ads in your area. 

Type in Google Search “homes for sale (list your city and state)” and see what ads show up at the top.

Click on these ads and see what landing pages they're using.

Also, notice the headline or title of the ad they're using. This gives you some good ideas for titles you may want to use for your ads.

Google also has a drop down box of recommended searches that pops up when you're typing in a search.  See what shows up when you're typing in search criteria.

There may be keywords you may want to use.  Scroll to the bottom of the page too.

You'll see an area titled “Related Searches.” These are google suggestions based on what Google sees in it's algorithm.

This suggestion area may offer you ideas to use for your own keywords.

Watch The Google Ads For Realtors® Video Below

4. Get Free and Exclusive Leads with 

modern bedroom and says exclusive buyer leads

Not many real estate agents and real estate brokers are familiar with this free lead generating tool offered by works with many MLS networks across the country to provide free maximum visibility for listings.

Head over and see if free and exclusive leads can help you in your buyer lead generation strategy.

5. Effectively Market on Instagram 

hand holding cell phone with instagram logo and says instagram in the background

Instagram can be an excellent way to generate real estate leads and build brand recognition, however it has be done correctly.

What you should not do is simply post random homes and do not post haphazardly.

There are specific techniques to employ on Instagram to generate real estate leads and build your brand.

The video below, by Jason Pantana, is one of the best instructional pieces I've seen on how to effectively generate real estate leads on Instagram.

How To Generate Real Estate Leads On Instagram

6. Market HUD Homes For Buyer Leads

desktop screen with woman on it and says generate buyer leads market hud homes available to realtors and brokers

MARKETING HUD HOMES can be an excellent way to generate real estate buyer leads.  It's inexpensive and simple.

I did this when I first started as a Realtor® and not only did I generate multiple closings from these buyer leads, but generated many listings too.

The listings came from buyers who had a home to sell.  

I've had so many agents over the years share how marketing these HUD homes generated a real estate lead pipeline for them.

This method can be used by both new and seasoned agents to generate more buyer leads.

Listings can be a great way to generate buyer leads but if you don't have many listings, marketing HUD homes can be a great way to generate buyer leads.

7. Collaborate With Your Lenders

2 women and a man collaborating together at a table with a laptop

There are a number of ways to collaborate with your preferred lenders to get more buyer leads.

Meet with your lenders and create some real estate lead generation strategies that help both of you.

Ways you can collaborate with your lenders:

•  Buying Real Estate Leads – You can split the price to buy leads.

•  Hosting First-Time Home Buyer Seminars – Host this together and consider including other professionals such as home inspectors and appraisers that can contribute helpful information to potential buyers.

Host this online or at a brick and mortar venue.

If you offer seminars for home buyers, don't overwhelm yourself. Create something quarterly or biannually.

Save the marketing techniques and the seminar outline so it's easier on you when offering future seminars.

•  Include Your Preferred Lender In Your e-Zine – Include mortgage rate trends and helpful financial information in your e-Zine (custom digital newsletter). Split the price of your custom e-Zine with your lender.

•  Share The Cost Of Google Ads – Splitting the cost of google ads can be a win-win for both of you.

There are many ways to collaborate with your lenders. 

Take some time and brainstorm ideas with them.

Use the power of synergy. It can take you to even higher levels!

Additional Ways To Generate Buyer Leads


Be sure to market the “Search Properties” feature on your website.

Get people used to going to your site to search properties rather than to Zillow.  Have a way to capture potential buyers on your website.


Many real estate agents regularly run Facebook ads as part of their real estate marketing campaigns.

Learn the strategies and best practices to run effective Facebook ad campaigns.


Implementing your custom eZine can help you identify a motivated buyer.

This generates leads and referrals and sets you apart from other agents.

The ROI on your strategic eZINE is one of the best out there. 

Email marketing is one of the least expensive and best ways to LEVERAGE YOURSELF AND YOUR BUSINESS. 

Learn best practices for a strategic e-Zine that GENERATES REAL ESTATE LEADS, REFERRALS, AND KEEPS YOU TOP OF MIND.


An all-in-one platform like AgentFire creates an IDX website, generates real estate leads from your website, and sends drip email campaigns to your leads.

The platform tracks the activity of a real estate buyer lead, so you know which clients are engaged and may be ready to buy.


Open houses effectively generate real estate leads since they allow potential buyers to preview a home without a scheduled showing. 

If you don't have listings, offer to host open houses for other agents and real estate professionals. 

Use these ideas to generate leads from open houses.

There are many ways to get real estate leads in which you don't burn yourself or your budget out.

Find ways to leverage yourself, create synergy with others and build a thriving real estate business you love!

7 Ways To Generate Real Estate Buyer Leads In 2023