In today’s competitive real estate market, finding motivated sellers has become more crucial than ever before. With the landscape constantly changing, it’s essential to stay ahead of the game and adapt to new strategies that work in 2023.

This comprehensive guide helps you unlock the secrets to finding these eager sellers by providing you with cutting-edge techniques, tools, and tips that have proven effective.

House on a spreadsheet with pen on it and a stamp that says 3 times time to sell on it

Whether you’re a seasoned investor, a beginner looking to make your first deal or a real estate agent looking for more listings, this guide will be your ultimate resource to find motivated sellers and secure lucrative real estate opportunities in 2023.

Understanding Motivated Sellers

Motivated sellers have a strong desire to sell their property due to various dilemmas they wish to resolve. Real estate investors can help these sellers by purchasing the property, relieving them of their difficult situation.

Understanding the reasons behind their motivation and identifying the characteristics of motivated sellers can help investors find great opportunities.

Reasons For Motivation

Property owners may become motivated sellers for numerous reasons. These can include personal, financial, or emotional issues that result in their eagerness to sell their property.  Here are common reasons property owners want to sell sooner rather than later.

Watch for property owners who fall under these categories:

• Financial difficulties

• Divorce

• Job relocation

• Lives out of the area

• Downsizing

• Retirement

• Health reasons

• Property maintenance costs

Investors should approach these sellers with sensitivity and respect, as the reasons for selling might involve significant personal or emotional factors.

Finding Motivated Sellers In 2023

For Sale sign says motivated seller priced to sell with a large question mark next to it

A system that helps you find and connect with motivated sellers can be the golden goose for real estate agents and investors. You can find property deals and grow your business by targeting property owners eager to sell their property quickly and implementing a consistent system to connect with them.

With the correct lead list, you can access a pool of potential sellers who are motivated to sell for various reasons, such as financial difficulties, tax problems, or other personal circumstances.

Whether you’re a real estate agent, broker, seasoned investor or just getting started, motivated seller leads can help you achieve your goals and build a thriving real estate business.

So don’t wait – use this guide and explore the many opportunities available when you find and work with motivated sellers!

Where To Find Motivated Sellers

There are various ways to find motivated sellers. I cover many ways to find motivated sellers that suit the different personalities of real estate professionals.

1. REAL ESTATE AGENTS: Real estate agents often have access to information about motivated sellers in the area. They can help you identify properties that fit your criteria and contact the seller on your behalf.

2. ONLINE LISTINGS: Many online real estate platforms often have listings of properties, such as your local MLS,, and Zillow, where motivated sellers are selling their property. You can search for properties in your area and filter by price, property type, and other criteria.

3. FORECLOSURES: Properties in foreclosure or have already been foreclosed upon may be sold by motivated sellers who need to sell the property quickly to avoid further financial losses.

4. DIRECT MAIL: Some investors, agents and brokers use direct mail campaigns to reach out to motivated sellers who may be interested in selling their property. This can involve sending postcards or letters to a list of targeted property owners.  This is how I landed the land where I built my current home.  I looked at various lots I wanted, researched them, and sent a postcard to the landowner.  He was ready to sell and we bought this prime piece of real estate at a great price.

5. WORD OF MOUTH: Sometimes, motivated sellers can be found through word of mouth. Let your network of friends, family, and colleagues know that you’re in the market for a property and ask them to keep an eye out for opportunities. Remind them on social media and create guides so people can give them to their friends, family, and acquaintances. Include your branding and contact information in these guides.

6. AUCTIONS: Property auctions can be a good source of motivated sellers who need to sell their property quickly. You can search for property auctions in your area or online.

7. ESTATE SALES: Estate sales often involve motivated home sellers who are looking to execute a quick sale, typically due to life events like downsizing, relocating, or settling a loved one’s affairs.

This presents a prime opportunity for buyers, as these sellers are often more interested in the speed and efficiency of the transaction than obtaining the highest possible selling price.

How To Find Motivated Sellers On Propstream

PropStream is an excellent tool for real estate investors and professionals to find motivated sellers and commercial real estate deals.

The platform combines a wide array of data points including ownership information, property details, financial statistics, demographics, and foreclosure records. With its advanced filtering capabilities, PropStream allows users to narrow down leads that are most likely to be motivated sellers.

To find motivated sellers using PropStream, start by accessing the platform and setting your location parameters.

You can narrow down the geographic area by city, county, or even specific neighborhoods.

After you have your location set, you can start applying filters to find motivated sellers.

Some popular filters include property status such as pre-foreclosure, vacant properties, properties with liens, high equity properties, or properties owned by absentee owners.

For instance, if you’re interested in finding owners facing financial difficulties, you might filter for properties with liens or in pre-foreclosure status.

If you are looking for properties that are likely to be sold, you may consider filtering for high equity properties or properties owned by absentee owners.

Another useful feature of PropStream is the ability to view detailed property information, including mortgage history, estimated property value, property history, and more.

This can give you an idea of the financial situation of the property owner, which can be indicative of their motivation to sell.

Once you have your list of potential leads, you can export the data to a spreadsheet and start reaching out to them via the contact information provided in PropStream.

Make sure to craft a persuasive pitch that will entice them to consider selling their property. With its extensive database and customizable filters, PropStream gives you a powerful tool to find and engage with motivated sellers in the real estate market.

Use A Motivated Seller List

Motivated seller lists are a powerful resource for real estate professionals and investors seeking to capitalize on opportunities in the property market.

These lists are typically compiled using a variety of indicators of seller motivation, such as properties with high equity, pre-foreclosures, tax liens, or absentee owners.

This information can be derived from various public records, databases, and services like PropStream. A motivated seller list can be a goldmine of potential leads, as it provides a direct line to individuals who, for various reasons, may be more inclined to sell their properties quickly and potentially under market value.

It’s crucial to employ an organized and targeted outreach strategy to use a motivated seller list effectively. This typically involves sending direct mail, making phone calls, or employing digital marketing strategies to get your message in front of these potential sellers. Personalizing your outreach can increase your chances of a positive response.

For instance, if you’re reaching out to an absentee owner, your message could highlight the challenges of managing a property remotely and how you can offer a stress-free solution.

On the other hand, if you’re contacting someone in pre-foreclosure, it would be more appropriate to empathize with their situation and propose a way to resolve their predicament quickly.

The key is to offer a compelling solution to their specific circumstances. Be prepared for follow-ups and negotiations, as closing the deal may take some time and discussion.

With a well-planned approach, motivated seller lists can significantly streamline your search for investment opportunities.


• FreedomSoft FreedomSoft is a real estate investment platform that provides tools for finding motivated sellers, a motivated seller list, lead generation, deal analysis, property marketing, and transaction management to streamline the buying and selling of real estate.

• MotivatedLeads – is a lead generation service that specializes in providing real estate professionals and investors with targeted lists of potential motivated sellers and pre-foreclosure leads based on specific criteria and demographic information.

Buy Motivated Seller Leads

large words says leads on a small tile background top words motivated seller

Several companies offer motivated seller leads, including:

1. CARROT: Carrot Lead Generation Website Hub – This powerful online lead-generating tool is designed to generate motivated seller leads.
Find out how 7,000+ real estate investors & agents use Carrot to attract and convert more motivated seller leads.

2. LEADPROPELLER: This company provides you with your lead-generating websites. Easy templates and training are provided to start the ground running and capture exclusive seller leads.

3. FORECLOSURES DAILY: Get instant access to the most comprehensive and up-to-date list of pre-foreclosure, foreclosure, and motivated seller leads with

4. OFFRS: 70% of homeowners choose the first agent they meet. Be first in the door with their lead feed. They send instant notifications of who may be looking to sell their home.

Be sure to conduct your research and due diligence to find a seller lead generation company that aligns with your specific needs and budget.

How To Find Motivated Sellers For Wholesaling

Wholesaling is a popular strategy in real estate investing that involves finding motivated sellers, contracting a property at a low price, and then selling the contract to an end buyer for a profit. Consistently finding a motivated seller that turns into a closed transaction is, therefore, the key to successful wholesaling.

To find motivated sellers for wholesaling, you need to search for properties that fit certain criteria proactively.

Start by using online resources and databases like PropStream, FreedomSoft, or services like, which provide targeted lists of potential motivated sellers.

Look for properties that are in pre-foreclosure, have tax liens, or are owned by absentee owners. These are all signs of possible motivation to sell.

Another effective approach is driving for dollars, which involves driving around neighborhoods to look for distressed properties. Signs of distress could include overgrown yards, boarded-up windows, or a large amount of deferred maintenance.

Once you’ve identified potential properties, the next step is outreach. This could be done through direct mail campaigns, cold calling, or even door-knocking.

The key is to approach the owners with empathy and propose a solution to their problem, whether that’s avoiding foreclosure, getting rid of unwanted property, or quickly accessing cash.

Remember that in wholesaling, building relationships is essential. The more trust you can establish with a potential seller, the more likely they are to do business with you.

With diligence, persistence, and effective communication, finding motivated sellers for wholesaling can be fruitful.

Facebook Marketplace For Motivated Seller Leads

hand holding cell phone says facebook marketplace and facebook logo with a yellow house above it and a red stamp that says motivated seller

Facebook Marketplace is a platform that allows users to buy and sell items, including real estate properties. Real estate agents and investors can use the Facebook Marketplace to find motivated sellers by following these steps:

1. SET UP A PROFILE: Set up a professional profile on Facebook, including your name, profile picture, and information about your business.

2. JOIN LOCAL REAL ESTATE GROUPS: Join local real estate groups on Facebook, as this can provide an excellent opportunity to network with other agents and connect with motivated sellers.

3. SEARCH FOR MOTIVATED SELLERS: Use the search bar on Facebook Marketplace to search for keywords related to motivated sellers, such as “urgent sale,” “motivated seller,” “must sell,” or “relocating.” This can help you find listings that motivated sellers may post.

4. CONNECT WITH MOTIVATED SELLERS: Reach out to property sellers  by sending them a message through Facebook. Introduce yourself, explain why you think you can help, and ask if they would be interested in discussing the sale of their property.

5. PROVIDE VALUE: Offer sellers valuable information and resources, such as market analysis reports or tips for preparing their property for sale. This can help build trust and demonstrate your expertise, making them more likely to work with you.

Using Facebook Marketplace to find motivated sellers, real estate agents, and investors can reach a large and engaged audience of potential clients. However, it’s important to remember that the quality of leads found through Facebook Marketplace can vary greatly, so it’s crucial to thoroughly vet each lead before pursuing a potential sale.

SEO For Motivated Seller Leads

graphic with people above a sales funnel and says seo leads motivated sellers learn more

Search engine optimization (SEO) is a powerful tool for real estate investors and agents looking to generate motivated seller leads. Optimizing your website and content for search engines can increase your online visibility and attract more targeted traffic to your site.

This section provides a comprehensive guide to using SEO to generate motivated seller leads, including tips and strategies for each stage in the process and to help you determine a sellers motivation.

STAGE 1: Conducting Keyword Research

Use keyword research tools: Use tools such as Google Keyword Planner or Semrush to identify the keywords and phrases that your target audience is searching for. Keyword planner tools can help you determine each keyword’s search volume and competition level.

Identify long-tail keywords: Long-tail keywords are longer, more specific phrases that can help you attract more targeted traffic to your site. For example, “sell my house fast in Dallas” is a long-tail keyword that may be more specific and targeted than “sell my house.”

Use location-based keywords: If you target a specific geographic area, use location-based keywords in your content and meta tags. For example, “sell my house in Los Angeles” or “we buy houses in Phoenix.”

STAGE 2: Optimizing Your Website For SEO

Use on-page optimization techniques: On-page optimization involves optimizing your website’s content and meta tags to make them more attractive to search engines. This includes using relevant keywords in your content, title tags, and meta descriptions.

Use off-page optimization techniques: Off-page optimization involves backlinks to your site from other reputable websites. This can help to improve your site’s authority and increase your search engine rankings. One of the best ways to build organic backlinks is to provide valuable content on your website in that reputable sites want to link to.

Optimize your website for mobile: With more people using their smartphones to browse the internet, ensuring your website is optimized for mobile devices is essential. This includes using a mobile-responsive design and optimizing your content for smaller screens.

Use local SEO techniques: Local SEO involves optimizing your website for local search terms, such as “we buy houses in Miami.” This includes using location-based keywords in your content and meta tags and building local citations and backlinks.

STAGE 3: Creating Compelling Content

Create high-quality, informative content: Creating high-quality content is critical to attracting and engaging your target audience. This can include blog posts, videos, and other content that provide value to your readers.

Create keyword-rich headlines: Use keyword-rich headlines with relevant keywords to help your content rank higher in search engines. Make sure that your headlines are catchy and attention-grabbing.

Optimize your content for readability: Make sure that your content is easy to read and understand. This includes using short paragraphs, bullet points, and other formatting techniques that make your content more visually appealing.

Use internal linking: Internal linking involves linking to other relevant pages on your site from within your content. This can help improve your site’s navigation and make it easier for search engines to crawl it.

You can also use an optimized real estate SEO platform to generate motivated seller leads.

SEO is a powerful tool for real estate investors and agents looking to generate motivated seller leads. You can increase your online visibility and attract more targeted traffic by conducting keyword research, optimizing your website for SEO, and creating compelling content. While SEO may take time and effort to implement, it can provide a significant return on investment over the long term.

Motivated Seller Leads Lists

yellow blue red arrows middle of large arrow says generate leads

Real estate agents and investors can use several types of motivated seller lead lists to find potential deals. Here are some of the most effective options:

• PROBATE LEADS:  Probate leads are properties going through the probate process due to the property owner’s death. These leads can be a good source of motivated sellers looking to sell their property quickly to settle the estate. Probate leads can be obtained through public court records or companies providing probate leads.

• ABSENTEE OWNER LEADS: Absentee owner leads are properties owned by someone who does not live there. These leads can be a good source of motivated sellers looking to sell their property for various reasons, such as rental property management issues, tax problems, or financial difficulties.

• TAX LIEN LEADS: Tax lien leads are properties with unpaid property taxes or other liens against them. These leads can be a good source of motivated sellers looking to sell their property quickly to avoid losing it to tax foreclosure.

• CODE VIOLATION LEADS: Code violation leads are properties with violations or issues with building codes or city regulations. These leads can be a good source of motivated sellers looking to sell their property quickly to avoid fines or other penalties.

• PRE-FORECLOSURE LEADS: Pre-foreclosure leads are properties likely to be foreclosed upon due to delinquent mortgage payments. These leads can be a good source of motivated sellers looking to sell their property quickly to avoid foreclosure.

To obtain motivated seller lead lists, several options are available:

• PURCHASE LEAD LISTS FROM DATA PROVIDERS: Many companies collect and provide lead lists for real estate investors and agents. These companies collect and analyze public data to provide lists of potential leads based on specific criteria, such as geographic location or property type.

• USE ONLINE SEARCH TOOLS: Many public records, such as probate records and tax liens, are available online. Investors can find potential leads and contact property owners directly using search tools.

• PARTNER WITH A REAL ESTATE AGENT: Real estate agents often have access to information about motivated sellers in their local area. Investors can leverage their expertise and resources to find potential deals by partnering with an agent.

Motivated seller lead lists can be a valuable tool for real estate investors and agents looking to find potentially motivated sellers. By identifying the best lead lists and obtaining them through various means, investors can increase their chances of finding motivated sellers eager to sell their property quickly.  

If you need help with motivated seller lead lists, this lead list data feed may be helpful.

Selling For Tax Reasons

Some property owners want to sell for tax reasons. Be on the lookout for these types of property owners. You can also use the below for talking points when talking to potential sellers.

• UNPAID TAXES: The property has unpaid real estate taxes, which may occur in various situations, including those where individuals inherit out-of-state properties and lose interest in them due to the lack of investment or when a property is owned outright, but the owner lacks the financial means to keep up with the property taxes, resulting in delinquency.

• CAPITAL GAINS TAXES:  If a seller has owned a property for a long time and that’s appreciated in fair market value, they may face significant capital gains taxes if they sell the property after it hits a certain tax threshold. In this case, the seller may become motivated to sell to avoid the tax burden before the appreciation hits the threshold.

• 1031 EXCHANGES: Some sellers may be motivated to sell a property to take advantage of a 1031 exchange. This allows them to defer paying capital gains taxes on the sale by reinvesting the proceeds in a like-kind property within a specific timeframe.

• CHANGING TAX LAWS: Changes to tax laws or regulations can also motivate sellers to sell before those changes go into effect. For example, if a seller knows that tax rates are set to increase in the future, they may become motivated to sell before that increase goes into effect.

• ESTATE PLANNING: Sometimes, sellers may be motivated to sell a property as part of their estate planning. This could involve transferring the property to a trust or gifting it to a family member to take advantage of tax benefits.

Always check with an accountant or a real estate tax attorney to confirm current real estate tax laws.

Real Estate Investor Software

As the real estate industry continues to grow and evolve, staying ahead of the competition is essential for success. One of the most effective ways to do this is by utilizing real estate investor software. Below we explore the top reasons why real estate agents and investors should consider using this powerful tool.

Benefits Of Real Estate Investor Software:

• STREAMLINED OPERATIONS: Real estate investor software is designed to simplify complex processes such as lead generation, deal analysis, and financial management. With this tool, you can manage your property portfolio, keep track of your expenses, and generate accurate financial reports with ease. By automating these time-consuming tasks, you can streamline your operations and focus on the things that matter most.

• BETTER DATA ANALYSIS: In real estate, data is king.  Some software companies provide access to a wealth of data, including property values, market trends, and financial performance. With these tools, you can quickly analyze data and make informed decisions about your investments. This is especially important in today’s fast-paced market, where making the right decision quickly can make all the difference.

• INCREASED PRODUCTIVITY:  The software is designed to save you time and increase your productivity. By automating repetitive tasks and streamlining operations, you can accomplish more in less time. This, in turn, frees up your schedule to focus on high-value activities like meeting with clients, negotiating deals, and building relationships.

• IMPROVED COLLABORATION: Collaboration is key in real estate. With some real estate software, you can collaborate with your team, clients, and other stakeholders in real-time•. You can share information, documents, and data easily, making it easier to close deals and make informed decisions. This is especially important for real estate agents, who often work in teams and need to share information quickly and efficiently.

• INCREASED PROFITABILITY: Ultimately, the goal of any real estate agent or investor is to increase profitability. Real estate investor software can help achieve this by providing insights into market trends, fair market values, and financial performance. By using this data to make informed decisions, you can identify lucrative investment opportunities for yourself or your property investment clients.

Real estate investor software is a powerful tool that can help real estate agents and investors stay ahead of the competition. It streamlines operations, provides better data analysis, increases productivity, improves collaboration, and ultimately increases profitability. 


• List Source 

• Propstream 

• Realeflow 

• Realdata  

• The Analyst Pro 

5 Ways To Contact Property Owners

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1. DIRECT MAIL: Send a personalized direct mail piece, such as a letter or postcard, to the owner’s mailing address. This can include information about you, and you can ask if they’re open to selling the property. This is how I purchased my current property. I was looking for land to build my primary residence, but the land I wanted wasn’t listed, so I found the out-of-state owner’s address, and he was motivated to sell the land. I purchased a prime piece of real estate at a very competitive price by simply mailing a handwritten postcard to the owner. If you want to send mail in bulk, with the look of handwritten mail, consider Yellow Letters Complete. This  company can help you systemize your direct mail program.

2. PHONE CALLS: Make follow-up phone calls to the motivated seller after they’ve received your direct mail piece. This allows you to build rapport with the property owner and answer any questions they may have.

3. EMAIL: Send an email to them with similar information as your direct mail piece. This can be a useful follow-up to your direct mail campaign.

4. PERSONAL VISITS: If possible, visit the property in person. This allows you to assess the property’s condition and negotiate directly with the property owner if they’re living there.

5. SOCIAL MEDIA: Utilize social media platforms, such as LinkedIn and Facebook, to reach out to property owners and build a relationship with them.

When getting in touch with motivated sellers, it’s important to be professional, courteous, and honest. Be prepared to answer any questions the property owner may have and have a clear understanding of what you can offer to help them. Building trust with the property owner is key to successfully negotiating a fair transaction.

15 Signs An Owner May Be Motivated To Sell

Watch for tell-tale signs that a property owner may be motivated to sell.

    1. The property has been on the market for an extended period of time: If a property has been listed for several months (or years on and off) the seller may be very motivated to sell.

    2. The price has been reduced: If the seller has recently reduced the price of the property, it could be an indication that they are eager to sell.

    3. The property is vacant: If the property is unoccupied, it could suggest that the owner is motivated to sell quickly.

    4. The owner has already purchased another property: If the owner has already bought another property, they may need to sell their current property in order to avoid carrying two mortgages.

    5. The owner is relocating: If the owner is relocating to another area, they may be motivated to sell quickly in order to avoid the hassle of managing a property from a distance.

    6. The owner has financial issues: If the owner is experiencing financial difficulties, they may need to sell the property quickly in order to access cash.

    7. The property needs repairs: If the property needs significant repairs or updates, the owner may be motivated to sell in order to avoid the expense of making those repairs themselves.

    8. The owner is going through a divorce or separation: In some cases, divorce or separation can lead to the sale of a property.

    9. The owner is an investor: If the owner is an investor who needs to liquidate their assets or shift their portfolio, they may be motivated to sell a property.

    10. The owner is retiring: If the owner is retiring and no longer needs the property or is relocating to another area, they may be motivated to sell.

    11. The owner inherited the property: In some cases, a property owner may inherit a property that they do not want or cannot afford to keep, making them motivated to sell.

    12. The property has unique characteristics: If the property has unique features, such as an unusual layout or a niche market appeal, the seller may be motivated to sell to a buyer who is willing to appreciate those features.

    13. The owner has experienced a life event: If the owner has experienced a significant life event, such as the death of a loved one or a change in health, they may be motivated to sell the property quickly in order to move on or downsize.

    14. The owner is facing foreclosure: If the owner is behind on mortgage payments or facing foreclosure, they may be motivated to sell in order to avoid the negative impact of a foreclosure on their credit score.

    15. The market is slow: If the local real estate market is slow, the owner may be motivated to sell quickly before conditions worsen and make it more difficult to sell the property at a desirable price.

    Why Work With Motivated Sellers?

    large green yes in middle and behind 10 smaller grey no's says buyer yes or no

    A motivated seller often seeks a buyer who can make a quick and hassle-free transaction. When making an offer, it’s important to consider why the property owner wants to sell and consider these factors.

    Factors that can make a buyer and offer compelling to a motivated seller:

    • CASH BUYER: A cash buyer is often the most attractive to a motivated seller since they can quickly purchase without financing or appraisals.

    • PRE-APPROVED FOR FINANCING:  If a buyer is pre-approved for financing, it can give the seller confidence that the buyer has already gone through the initial financial checks and is more likely to be able to complete the transaction.

    • FEW OR NO CONTINGENCIES: A buyer with few or no contingencies in their offer can make the transaction smoother and more straightforward, which is attractive to a motivated seller.

    • FLEXIBLE WITH CLOSING AND POSSESSION DATES: A buyer who is flexible with the closing and possession dates can be more attractive to a seller if they need more time to find their next home or need to close sooner.

    • WILLING TO TAKE THE PROPERTY AS-IS:  If the seller has disclosed any issues with the property, a buyer willing to take the property as-is can be more attractive since it can make the transaction quicker and less complicated.

    • WILLING TO MEET THE SELLER’S TERMS: If the seller has specific terms or conditions they want to be met, a buyer willing to meet those terms can be more attractive and make the transaction smoother.

    • POSITIVE AND COURTEOUS COMMUNICATION: A buyer who communicates positively and courteously can help build trust, and a good relationship with the seller, which can make the buyer more compelling and the seller want to continue with the transaction.

    Motivated Sellers Benefit 

    Working with a real estate agent or real estate company can benefit motivated sellers in several ways:

    1. EXPERTISE: Real estate agents have extensive knowledge of the real estate market, which they can use to help motivated sellers determine a fair and realistic asking price for their property. They can also provide valuable insights into the marketing and sales process.

    2. MARKETING: Real estate agents and real estate companies have access to a wide range of marketing tools and strategies that can be used to market the motivated seller’s property to potential buyers. This can increase the property’s visibility and find a solid, potential buyer for the property.

    3. NEGOTIATIONS:  Real estate agents can handle negotiations on behalf of motivated sellers, which can help ensure that the seller receives a fair and advantageous deal. Agents can also help resolve any potential conflicts or issues during the sales process.

    4. CLOSING SUPPORT:  Real estate agents can assist motivated sellers throughout the closing process, including managing paperwork and completing all necessary steps. This can help make the sale process smoother and less stressful for the motivated seller.

    Motivated sellers can benefit from their expertise and experience in the real estate market by working with a real estate professional. This can help motivated sellers sell their property more quickly and for a higher price than if they tried to sell it on their own.

    Advantages Of Buying From Motivated Sellers

    Buying real estate is a significant investment that requires careful consideration of several factors, including the seller’s motivation to sell. When buying real estate from a motivated seller, there can be advantages for the buyer.

    1. NEGOTIATING LEVERAGE: A motivated seller is often more willing to negotiate on the price and other terms of the sale, which can give a buyer more leverage in the negotiation process.

    2. FASTER CLOSING: Often, a motivated seller is eager to sell, and the closing process can be faster and smoother, allowing a buyer to move in sooner and avoid delays.

    3. BETTER DEALS: A motivated seller may be willing to offer a better deal, such as a lower price or additional concession to make the sale.

    4. POTENTIAL FOR VALUE: If a seller is motivated due to a need to sell quickly, a buyer may be able to purchase the property at a lower price than it is worth, potentially creating instant equity.

    5. ACCESS TO OFF-MARKET PROPERTIES: Motivated sellers may be more open to selling off-market, giving buyers access to properties not listed on the open market that may be harder to find.

    6. REDUCED COMPETITION: A property sold by a motivated seller may have less competition, as other buyers may not be aware of the opportunity or may be deterred by the seller.

    7. INSIGHT INTO THE PROPERTY: A motivated seller may be more forthcoming with information about the property, including any issues or necessary repairs, which can help a buyer make a more informed decision.

    Negotiating With Motivated Sellers

    shaking hand with real estate agent and a small house underneath sitting on a signed real estate purchase contract

    Negotiating with motivated sellers is crucial for real estate buyers and investors. Motivated sellers are typically eager to sell their property quickly, so there is often more room for negotiation.

    However, it’s important to approach negotiations strategically and thoughtfully to secure the best deal. This section provides a guide to negotiating with motivated sellers, including tips and strategies for each stage of the negotiation process.


    Do your research: Before beginning negotiations, it’s important to do your research on the property and the seller. This includes researching comparable properties in the area, understanding the current real estate market conditions, and finding out the seller’s motivation for selling as much as possible.

    Determine your maximum offer: It’s important to have a clear idea of the maximum amount you are willing to pay for the property, including any repairs or upgrades that may be required. This will help you to stay focused during negotiations and avoid overpaying for the property.

    Identify your negotiating strengths and weaknesses: Understanding your own strengths and weaknesses can help you approach negotiations strategically. For example, if you have a pre-approved mortgage, you may have an advantage over other buyers still seeking financing.

    Establish a rapport with the seller: Building a positive relationship with the seller can help to create a more cooperative negotiating environment. Take the time to get to know the seller and empathize with their situation.


    Consider starting with a low offer: Beginning negotiations with a low offer can set the tone for the rest of the negotiation process. However, it’s important that your offer is still reasonable and reflects the property’s value.

    Ask questions: Asking questions can help you gain more insight into the seller’s motivations and any concerns they may have. This can help you tailor your offer to their needs and smooth the negotiation process.

    Be prepared to walk away: Be willing to leave a deal if the terms are unfavorable. This can show the seller you’re serious and help keep negotiations in your favor.

    Use non-monetary concessions: Non-monetary concessions, such as offering a flexible closing date or agreeing to cover certain closing costs, can help to sweeten the deal for the seller and make your offer more appealing.


    Get everything in writing: Once you’ve reached an agreement with the seller, make sure you get everything in writing, including the purchase price, closing date, and other contract terms. This can help avoid misunderstandings or disputes later on. Real estate agents and other professionals typically use a REPC.

    Consider contingencies: Including contingencies, such as a home inspection or appraisal contingency, can help protect your investment and give you an out if there are any issues with the property.

    Stay flexible: Being flexible during the closing process can help keep negotiations on track and make the process smoother for everyone involved. This includes being open to changes in the closing date or other agreement terms.

    Consider a cash offer: A cash offer is usually very appealing to a motivated seller, as it eliminates the need for financing and can make the closing process much faster.

    Close the deal quickly: A motivated seller is typically looking to close the deal soon, so it’s important to ensure you have everything to close it soon.


    Finding motivated sellers is an essential aspect for the successful real estate investor and for real estate agents looking for listings.

    By leveraging various resources, such as Google Ads, holding an open house, and scouting distressed property listings, investors and agents can identify homeowners eager to sell their properties quickly.

    It’s crucial to maintain a proactive approach when seeking potential sellers, as this can significantly improve your chances of securing an investment property at a good deal.


    When searching for motivated home sellers, be sure to explore various avenues, including real estate listings, public records, and listing agents, who may have insight into homeowners struggling with their mortgage payment or facing foreclosure.

    Consider teaming up with a strong listing agent.  Deals often come their way and this could be a great collaboration for both of you.  You can rehab a distressed property and they can turn around and list it for you.

    Networking with hard money lenders and cash buyers can also provide valuable leads, as they often work with sellers who may be willing to accept a lower offer or consider a short sale.


    Successful real estate investors know the importance of staying informed about price reductions, market trends, and landlords who may be looking to liquidate their assets.

    By implementing targeted marketing campaigns and keeping track of personal information provided by potential sellers, you can establish strong connections with motivated sellers and negotiate favorable deals.

    In the ever-evolving world of real estate investing, it’s essential to maintain an adaptable mindset and consistently refine your strategies.

    By utilizing the tools and resources available to you, such as lenders, networking events, and online marketing platforms, you can stay ahead of the curve and continue identifying motivated sellers, paving the way for a prosperous and rewarding investment journey.


    Who are the most motivated sellers? 

    The most motivated sellers are often those facing financial hardships, life-changing events, or time-sensitive situations, making them more inclined to sell their property quickly and at a discount.

    How do I find sellers with motivation?

    To find sellers with motivation, utilize a combination of targeted marketing strategies, networking, and online research tools to identify property owners experiencing financial distress, personal circumstances, or time-sensitive situations that encourage a quicker sale.

    How do I find motivated seller leads for free?

    To find motivated seller leads for free, leverage online resources such as using a public record list, foreclosure listings, local classified websites like Craigslist, and social media platforms to identify distressed properties or owners facing challenging circumstances. Additionally, networking with local real estate professionals, attending investor meetups, and engaging with community members can also help uncover potential leads without incurring any cost.


    Grow Your Real Estate Business

    In the world of real estate, finding motivated sellers can make all the difference in securing the best deals and growing your business. Utilizing the strategies and techniques outlined in this article can increase your chances of finding motivated sellers and closing deals that meet your goals and objectives.

    Ultimately, the most successful real estate professionals are willing to put in the hard work and dedication required to find and secure the best deals.

    With the right mindset and the right tools, there is no limit to what you can achieve as a real estate professional in the ever-changing world of property buying and selling.

    So go out there, take action, and find those motivated sellers – your next big opportunities are just around the corner!

    The Top Ways To Find Motivated Sellers In 2023