As a real estate agent, finding the right lead sources can make all the difference in your success. With a constant flow of new clients and properties, you can grow your business and achieve your goals.
However, with so many options available, it can be challenging to determine which real estate lead sources are the best for your needs.
Here we list the best real estate lead sources for 2023, considering their effectiveness, cost, and overall value.
Whether you are just starting or looking to expand your business, this list will help you find the perfect lead sources for your needs.
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Top 10 Real Estate Agent Lead Sources In 2023
Best Lead Generation For Realtors
1. Facebook Ads
1. FACEBOOK ADS – Running facebook ads is a proven lead generation source for Realtors® that generates both buyer leads and seller leads.
So many Realtors® have had great success running real estate facebook ads. Even, the leads generated years ago, continue to pay great dividends for them.
If the potential lead does not buy or list right now the agent simply places the lead in their CRM and e-Zine (Monthly Strategic Newsletter) and stays top of mind. When the potential client is ready – they know who to contact!
This real estate marketing company helps you GENERATE FACEBOOK LEADS with phone numbers in 30 seconds!
WATCH The Video Below “How To Get Seller Leads On Facebook”
Best Lead Generation For Realtors
2. Strategic Newsletter
2. STRATEGIC NEWSLETTER – A Real Estate digital newsletter is one of the best lead sources for Realtors® – both for referrals and for people in your immediate sphere.
You'll see activity in your digital newsletter. You can see who is clicking on what links. This is an indicator they could be a hot lead ready to take action in the next few months.
Learn how to create your own strategic real estate newsletter. Be top of mind…when someone is ready to buy or sell – they'll remember you and CONTACT YOU.
Or, if you prefer, have your own custom monthly real estate newsletter done for you.
Get Your e-Guide “10 Best Lead Sources For Realtors” Below
Best Lead Generation For Realtors
3. Listings To Leads
3. LISTINGS TO LEADS – A real estate agent recently shared with me she generated 142 buyer leads from one of her listings using the LISTINGS TO LEADS platform.
This comprehensive lead generation platform can be just what's needed to streamline your lead generation systems AND GENERATE MORE LEADS.
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Best Lead Generation For Realtors
4. Tactical Marketing
4. TACTICAL MARKETING IN 2023 – Having your real estate marketing strategies and systems in place is key to lead generation.
Use this free e-guide “Real Estate Marketing Strategies In 2023” to generate real estate leads. There's something that works for everyone in this.
Realty Times – “This is one of the best Realtor® marketing strategy guides for both seasoned and new agents.”
Best Lead Generation For Realtors
5. Social Media Marketing
5. SOCIAL MEDIA MARKETING – Post helpful and valuable real estate and home information on Facebook, Instagram, LinkedIn and other social media platforms you use.
Use real estate hashtags strategically when you do post and advertise on social media for the best exposure.
Always remember to place a CTA (Call To Action) on your social media posts.
Stay top of mind and make it easy for them to contact you by using CTA's in your social media marketing and advertising.
Get Your e-Guide “10 Best Real Estate Lead Sources” Below
Best Lead Generation For Realtors
6. HUD Home Marketing
6. HUD HOME MARKETING – I spoke with an agent just last week and she told me this is one of the primary ways she generated buyer leads when she started as an agent.
She said she heard it from me (it's one way I generated many leads and closed real estate deals) and so she started marketing HUD homes for lead generation. She closed 4 transactions from HUD marketing in her first year of business. And, that was just the start.
Those closed transactions bring referrals and more transactions down the road.
What doesn't close immediately continues to be an ongoing source of leads in which to follow up, place in your e-Zine (strategic newsletter) and CRM.
Best Lead Generation For Realtors
7. Client Reviews
7. Client Reviews – Real estate reviews are a great lead source for Realtors®. Third-party endorsements are among the top ways to build trust and confidence in you and your business.
Testimonials can be the pivoting point needed to convert someone in your sphere or searching online into a lead and client. Positive reviews from satisfied clients build credibility and trust with potential clients, leading to more leads, referrals, and repeat business.
When potential clients see the positive feedback from past clients, they're more likely to choose a real estate professional they perceive as reliable and trustworthy.
And, online reviews help real estate agents increase their visibility and online presence, as many people now rely on online reviews when making a decision on which real estate agent to hire.
By actively encouraging clients to leave reviews and responding to feedback, real estate agents can improve their reputation and generate a steady stream of leads. Ultimately, client reviews are a powerful lead-generating source for Realtors® to showcase their expertise and attract new clients in a highly competitive real estate market.
These strategies help you obtain reviews and convert potential sellers and buyers to quality leads.
Best Lead Generation For Realtors
8. Home Search Platforms
8. HOME SEARCH PLATFORMS – Online platforms designed to generate buyer leads can be a great source of leads. Potential buyers use the home search feature on these platforms and often request more information.
On the Zillow platform, you can showcase yourself and your business.
On Zillow, you can:
• Create a profile
• Add client reviews and past sales on your Zillow profile
• Become a Zillow Premier Agent. The Zillow Premier Agent program allows you to purchase buyer leads.
Another popular buyer lead source for Realtors is Realtor.com. Their Connections Plus program puts you in touch with home buyers searching on the Realtor.com platform.
Market Leader has an EXCLUSIVE REAL ESTATE LEAD program utilizing proprietary home search SEO strategies.
Also, be sure to have a lead capture on your real estate website. You can have this under your website's IDX search features and you can also capture seller leads by a CMA (Comparative Market Analysis) offer form on your site.
Best Lead Generation For Realtors
9. Farm Busy Streets
9. FARM BUSY STREETS – I stumbled on this by accident but over the years I learned it was a great source of leads! After sharing this with other agents they've generated leads and closings from this technique.
Part of your marketing efforts should be farming busy streets. When you get a listing, it's a free billboard for you. As a sidenote, have your photo on your listing signs. Research shows that people are more prone to contact an agent/call on a sign that has the agent's photo on it.
This exposure is priceless. You'll definitely generate plenty of calls and sales leads from those calling on your listing signs on the busy streets!
This is just one unique lead generating idea. Read these other unique real estate lead generation ideas here that most aren't doing.
Farming busy streets is a great way to generate real estate leads. Once you have a listing on this street, it's a free billboard for you.
And, you also will get many calls from this listing sign on a well traveled road inquiring on the property. It's a great way to generate buyer leads.
Get more more real estate farming tips here.
Best Lead Generation For Realtors
10. Real Estate Custom Website
10. YOUR OWN REAL ESTATE CUSTOM WEBSITE – Have your own professional real estate website with IDX and lead capturing capabilities. Drive potential leads and past clients to your own website as opposed to them searching on other website platforms.
Ensure your website has IDX features, captures leads and has a built in CRM and follow up system.
Pro-Agent websites offers all of the above. Showcase you, your brand, offer valuable home articles and capture leads with this powerful website service.
Referrals
I'd be remiss to leave out referrals.
We often take this for granted, but your past and current clients can be one of your best lead-generation sources.
Stay in front of your SOI consistently. Use these tips to stay top of mind.
After you close on a transaction, have a follow-up questionnaire and ask for feedback on your service. Ask for referrals in your follow-up.
And most importantly, always give exemplary service and be known as the go-to real estate expert for local real estate information and guidance.
The referrals will consistently come in!
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Finding the best real estate lead-generation sources requires creativity, research, and experimentation.
The above sources for generating leads will keep your pipeline full. However, you must implement your business strategy properly.
Stay consistent, and develop follow-up systems to BE THE TOP OF MIND REAL ESTATE AGENT.
While there is no one-size-fits-all solution, leveraging a mix of online and offline strategies will help you attract buyers, sellers, and referrals. By creating business systems, utilizing an excellent CRM, staying up-to-date with the latest marketing trends, and consistently providing value to your sphere and leads, you establish yourself as the trusted real estate expert and will generate a steady stream of high-quality leads.
You'll see your real estate business escalate to higher and higher levels.
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