These top 10 lead sources for Realtors will help you in one of the biggest challenges and questions real estate agents ask “How do Realtors® get their leads?”
How can I generate more leads?
Keep your pipeline full with these top 10 lead sources for real estate agents.
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Top 10 Lead Sources For Realtors
1. Lead Sources For Realtors
Running facebook ads is a proven real estate lead generation technique that generates buyer leads and seller leads for agents.
So many agents have had great success with these. Even, the leads generated years ago, continue to pay great dividends for them.
If the potential lead does not buy or list right now the agent simply places the lead in their CRM and e-Zine (Monthly Strategic Newsletter) and stays top of mind. When the potential client is ready – they know who to contact!
Watch The Video Below “How To Get Seller Leads On Facebook”
2. Lead Sources For Realtors
Strategic Real Estate Newsletter
This is one of your top sources for lead generation – both for referrals and for buyers and sellers ready to take action.
You can see activity within your digital newsletter – who is clicking on what links. This is an indicator they could be a hot lead ready to take action in the next few months.
Learn how to create your own strategic real estate newsletter. Be top of mind…when someone is ready to buy or sell – they'll remember you and CONTACT YOU.
Or, if you prefer, have your own custom monthly real estate newsletter done for you.
3. Lead Sources For Realtors
Listing To Leads
A real estate agent recently shared with me she generated 142 buyer leads from one of her listings using the Listing To Leads platform.
This comprehensive lead generation platform can be just what's needed to streamline your lead generation systems.
Check out this real estate lead generation company trusted by 18,000+ Agents, Brokers and Offices.
4. Lead Sources For Realtors
Tactical Real Estate Marketing
Having your real estate marketing strategies and systems in place is key to lead generation.
Use this free e-guide “100 Real Estate Marketing Strategies” to generate real estate leads. There's something that works for everyone in this.
Realty Times – “This is one of the best Realtor® marketing strategy guides for both seasoned and new agents.”
5. Lead Sources For Realtors
Social Media Marketing/Advertising
Post helpful and valuable real estate and home information on Facebook, Instagram, LinkedIn and other social media platforms you use.
Use real estate hashtags strategically when you do post and advertise on social media for the best exposure.
Always remember to place a CTA (Call To Action) on your social media posts.
Stay top of mind and make it easy for them to contact you by using CTA's in your social media marketing and advertising.
6. Lead Sources For Realtors
HUD Home Marketing
I spoke with an agent just last week and she told me this is one of the primary ways she generated buyer leads when she started as an agent.
She said she heard it from me (it's one way I generated many leads and closed real estate deals) and so she started marketing HUD homes for lead generation. She closed 4 transactions from HUD marketing in her first year of business. And, that was just the start.
Those closed transactions bring referrals and more transactions down the road.
What doesn't close immediately continues to be an ongoing source of leads in which to follow up, place in your e-Zine (strategic newsletter) and CRM.
7. Lead Sources For Realtors
Testimonials For Lead Generation
Real estate testimonials are a great lead source for Realtors. Third party endorsements are one of the top ways to build trust and confidence in you and your business.
Testimonials can be the pivoting point needed to convert someone in your sphere or searching online into a lead and client.
These strategies help you obtain testimonials and convert them to leads.
8. Lead Sources For Realtors
Home Search Platforms For Buyer Lead Generation
Online platforms designed to generate buyer leads can be a great source of leads. Potential buyers use the home search feature on these platforms and often request more information.
On the Zillow platform, you can showcase yourself and your business.
On Zillow, you can:
• Create a profile
• Add client reviews and past sales on your Zillow profile
• Become a Zillow Premier Agent. The Zillow Premier Agent program allows you to purchase buyer leads.
9. Lead Sources For Realtors
Farm Busy Streets
I stumbled on this by accident but over the years I learned it was a great source of leads! After sharing this with other agents they've generated leads and closings from this technique.
Part of your marketing efforts should be farming busy streets. When you get a listing, it's a free billboard for you. As a sidenote, have your photo on your listing signs. Research shows that people are more prone to contact an agent/call on a sign that has the agent's photo on it.
This exposure is priceless. You'll definitely generate plenty of calls and sales leads from those calling on your listing signs on the busy streets!
This is just one unique lead generating idea. Read these other unique real estate lead generation ideas here that most aren't doing.
10. Lead Sources For Realtors
Real Estate Custom Website
Have your own professional real estate website with IDX and lead capturing capabilities. Drive potential leads and past clients to your own website as opposed to them searching on other website platforms.
Ensure your website has IDX features, captures leads and has a built in CRM and follow up system.
Pro-Agent websites offers all of the above. Showcase you, your brand, offer valuable home articles and capture leads with this powerful website service.
Implement some or all of the above Realtor lead generation sources, stay consistent and develop follow up systems to stay top of mind.
You'll see your real estate business escalate to higher and higher levels.