These top 10 lead sources for Realtors will help you in one of the biggest challenges and questions real estate agents ask “How do Realtors® get their leads?”

How can I generate more leads?   

Keep your pipeline full with these top 10 lead sources for real estate agents.

words leads pointing to business funnel with dollar sign pouring out

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Top 10 Lead Sources For Realtors

1. Lead Sources For Realtors

Facebook Ads

Real Estate Facebook Ads Marketing

1. FACEBOOK ADS – Running facebook ads is a proven real estate lead generation technique that generates buyer leads and seller leads for agents.

So many agents have had great success with these.  Even, the leads generated years ago, continue to pay great dividends for them.

If the potential lead does not buy or list right now the agent simply places the lead in their CRM and e-Zine (Monthly Strategic Newsletter) and stays top of mind.  When the potential client is ready – they know who to contact!

This real estate marketing company helps you GENERATE FACEBOOK LEADS with phone numbers in 30 seconds!

WATCH The Video Below “How To Get Seller Leads On Facebook”

2. Lead Sources For Realtors

Strategic Real Estate Monthly Newsletter

Generate Real Estate Leads Newsletter

2. STRATEGIC REAL ESTATE MONTHLY NEWSLETTER – This is one of your top sources for lead generation – both for referrals and for buyers and sellers ready to take action.

You can see activity within your digital newsletter – who is clicking on what links.  This is an indicator they could be a hot lead ready to take action in the next few months.

Learn how to create your own strategic real estate newsletter.   Be top of mind…when someone is ready to buy or sell – they'll remember you and CONTACT YOU.

Or, if you prefer, have your own custom monthly real estate newsletter done for you.

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3. Lead Sources For Realtors

Listings To Leads Platform

Listing To Leads Generation Sign

3. LISTINGS TO LEADS PLATFORM – A real estate agent recently shared with me she generated 142 buyer leads from one of her listings using the LISTINGS TO LEADS platform.

This comprehensive lead generation platform can be just what's needed to streamline your lead generation systems AND GENERATE MORE LEADS.

Get your 21 day free trial offer made available for the Real Estate Spice community.  See why this real estate lead generation company is trusted by 18,000+ Agents, Brokers and Offices.

4.  Lead Sources For Realtors

Tactical Real Estate Marketing

house w a bullseye dartboard tactical real estate marketing

4. TACTICAL REAL ESTATE MARKETING – Having your real estate marketing strategies and systems in place is key to lead generation.

Use this free e-guide  “100 Real Estate Marketing Strategies” to generate real estate leads. There's something that works for everyone in this.

Realty Times – “This is one of the best Realtor® marketing strategy guides for both seasoned and new agents.”

5. Lead Sources For Realtors

Social Media Marketing/Advertising

Social Media icons on a screen

5. SOCIAL MEDIA ADVERTISING/MARKETING – Post helpful and valuable real estate and home information on Facebook, Instagram, LinkedIn and other social media platforms you use.

Use real estate hashtags strategically when you do post and advertise on social media for the best exposure.

Always remember to place a CTA (Call To Action) on your social media posts.

Stay top of mind and make it easy for them to contact you by using CTA's in your social media marketing and advertising.

Get Your e-Guide “10 Best Lead Sources For Realtors” Below

6.  Lead Sources For Realtors

HUD Home Marketing

man holding sketch of house out

6. HUD HOME MARKETING – I spoke with an agent just last week and she told me this is one of the primary ways she generated buyer leads when she started as an agent.

She said she heard it from me (it's one way I generated many leads and closed real estate deals) and so she started marketing HUD homes for lead generation. She closed 4 transactions from HUD marketing in her first year of business.  And, that was just the start.

Those closed transactions bring referrals and more transactions down the road.

What doesn't close immediately continues to be an ongoing source of leads in which to follow up, place in your e-Zine (strategic newsletter) and CRM.

7.  Lead Sources For Realtors

Testimonials For Lead Generation

client testimonials on desk dollar signs underneath words

7. TESTIMONIALS FOR LEAD GENERATION – Real estate testimonials are a great lead source for Realtors.   Third party endorsements are one of the top ways to build trust and confidence in you and your business.

Testimonials can be the pivoting point needed to convert someone in your sphere or searching online into a lead and client.

These strategies help you obtain testimonials and convert them to leads.

8. Lead Sources For Realtors

Home Search Platforms For Buyer Lead Generation

person holding a tablet w a house on the screen

8. HOME SEARCH PLATFORMS FOR BUYER LEAD GENERATION: Online platforms designed to generate buyer leads can be a great source of leads.  Potential buyers use the home search feature on these platforms and often request more information.

On the Zillow platform, you can showcase yourself and your business.

On Zillow, you can:

• Create a profile

• Add client reviews and past sales on your Zillow profile

• Become a Zillow Premier Agent.  The Zillow Premier Agent program allows you to purchase buyer leads.

Another popular buyer lead source for Realtors is Their Connections Plus program puts you in touch with home buyers searching on the platform.

Also, be sure to have a lead capture on your real estate website.  You can have this under your website's IDX search features and you can also capture seller leads by a CMA (Comparative Market Analysis) offer form on your site. 

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9. Lead Sources For Realtors

Farm Busy Streets

Busy Road With Houses and Cars On It

9. FARM BUSY STREETS – I stumbled on this by accident but over the years I learned it was a great source of leads!  After sharing this with other agents they've generated leads and closings from this technique.

Part of your marketing efforts should be farming busy streets.  When you get a listing, it's a free billboard for you.  As a sidenote, have your photo on your listing signs.  Research shows that people are more prone to contact an agent/call on a sign that has the agent's photo on it.

This exposure is priceless.   You'll definitely generate plenty of calls and sales leads from those calling on your listing signs on the busy streets!

This is just one unique lead generating idea. Read these other unique real estate lead generation ideas here that most aren't doing.

10.  Lead Sources For Realtors

Real Estate Custom Website

tablet desktop phone laptop with house and search bar

10. YOUR OWN REAL ESTATE CUSTOM WEBSITE – Have your own professional real estate website with IDX and lead capturing capabilities.  Drive potential leads and past clients to your own website as opposed to them searching on other website platforms.

Ensure your website has IDX features, captures leads and has a built in CRM and follow up system.

Pro-Agent websites offers all of the above.  Showcase you, your brand, offer valuable home articles and capture leads with this powerful website service.

Implement some or all of the above Realtor® lead generation sources, stay consistent and develop follow up systems to BE THE TOP OF MIND REAL ESTATE AGENT. 

You'll see your real estate business escalate to higher and higher levels.

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10 BEST Lead Sources For Realtors In 2021- GENERATE GREAT LEADS